1. BRAND PRABHA
(i.e. Brand Aura, Brand Impression)
Business Promotion With
Impactful Digital Marketing
Digital Marketing services covering
customer experience management,
analytics, campaign management,
marketing operations, CRM, and loyalty
management

2. REASONS TO CREATE A
DIGITAL MARKETING STRATEGY
Brand awareness
Every business want more people to know about their
brand (or your products and services)
Acquisition or lead generation
Reach people who’ve never bought from you before and
bring them into your buyer’s journey
Growth from existing customers
People who’ve already bought from you before to buy
more frequently or buy a different kind of product
Brand Prabha (Brand Aura) 2

3. Set a specific SMARTgoal for marketing:
Specific, Measurable, Achievable, Relevant, Timed
Example:
• XX Number of leads, from a new promotion, within 2months
• Share(%) of existing customers buying a new product within six
months
• 5% of followergrowth across social media channels based on monthly
new promotion
Brand Prabha (Brand Aura)
3
SMART
STRATEGY
Contact us to know more. Follow link in description.

4. THE FLYWHEEL
‘INBOUND MARKETING'

5. Attract:
Earn your people’s
attention, don’t force it.
Attract visitors with
useful content and
eliminate barriers as they
try to learn about your
company.
• Keywords
• Blog
• SEO
• Onpage SEO Audit
• Social Publishing
• Paid search ads
• Display Advertising
Delight:
Tie your success to your
customers. Shift
resources to be more
effectively distributed
throughout the entire
customer experience.
• User experience
• Customer advocacy
marketing
Engage:
Form good relationships
with your prospects.
Don’t just treat them as
deals. Enable buyers to
engage with you on their
preferred timeline and
channels.
• Content
• User experience
• Email marketing
• Native advertising
• Sponsored social posts
‘INBOUND MARKETING'
Contact us to know more. Follow link in description.

6.  Research current market trends, customer sentiment, & competition.
 Identify ways to improve the company's marketing efforts.
 Engage with clients marketing managers
 Discuss and make strategies for upcoming promotions.
 Manage social media accounts and engage with followers, customers.
 Develop content, decide content marketing strategies
 Develop and implement SEO, SEM and PPC strategies.
 Create and manage link building strategies
 Innovate and present new marketing platforms and strategies.
 Decide suitable marketing channels for improving campaign success
 Estimate budget for marketing campaigns.
 Calculate customer acquisition costs and return on investment for
marketing spend.
 Creating real time dashboards for clients to track promotions
Methodology and Work scope

7. market research, sales, marketing,
digital marketing, business promotion,
data analytics, business analysis,
customer relationship,
content development, content marketing,
marketing cost optimization
SEO, SEM, SMM, Web development
Brand Prabha (Brand Aura) 8

8. Digital Marketing Scope
SEO
Onpage SEO Audit
User Experience
Paid Search Ads
Display Advertising
Sponsored Social Posts
Email Marketing
Native Advertising
Customer advocacy marketing
Brand building, website traffic and lead generation through these
marketing channels.
Brand Prabha (Brand Aura)

9. Our Services
Promotion, Marketing Strategies:
 Developing, supporting, and enhancing Digital Marketing
platforms
 Run Digital Marketing operations across the product life
cycle
 Product Awareness, Launch, Sales, CRM
 Digital content management, digital assets management
Customer Experience:
 Conceptualizing, creating, and managing inspirational and
compelling content including contextual and buzzworthy
content in line with clients’ business requirements that
engages and influences end customers.
 Transforming customer touchpoints to engaging journeys
by providing personalized content across multiple
channels.
Brand Prabha (Brand Aura) 12

10. Our Services
Campaign Management:
 Improving campaign efficiency and effectiveness by providing a
unified view of the customer;
 designing, executing, and monitoring multichannel campaigns
 providing insights on customer buying behavior that impacts
business outcomes.
CRM Driven Marketing:
 To help identify, segment, monitor, and reward desirable customer
behavior
 Enabling social media services to help develop engaging social
content
 Leverage social analytics to understand customer preferences.
Brand Prabha (Brand Aura) 13

11. Our Services
Marketing Analytics:
Deriving realtime actionable insights leveraged
through understanding customer behavior by:
 Conducting Analytics Audit
 Identifying KPIs that map to business goals
including CTR, click to conversion, etc.
 Implementing analytics by collating from multiple
enterprise systems (CRM, web and mobile channel,
ERP and other transactional systems) and
providing full customer profiling, visitor behavior,
trends and their impact on business metrics in
realtime.
Brand Prabha (Brand Aura) 14

12. Brand Building
 Process of generating awareness and
promotion of the services of a company
through direct advertising campaigns or
through sponsorship.
 Brand building strategies bring consumers
closer to the brand and provide value for
them so that they can know, feel and
experience the brand.
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Brand Prabha (Brand Aura)

13. Lead Generation
(Customer Acquisition)
 a set of techniques used to manage
customer prospects and inquiries generated
by marketing.
 connection between advertising and
customer relationship management to
acquire new customers.
Brand Prabha (Brand Aura) 16

14. Customer Relation Management
and Marketing Strategy
 Combination of practices, strategies and
technologies that companies use to
manage and analyze customer interactions
and data throughout the customer lifecycle.
 The goal is to improve customer service
relationships and assist in customer
retention and drive sales growth.
Brand Prabha (Brand Aura) 17

15. BRAND PRABHA
(i.e. Brand Aura, Brand Impression)
Business Promotion With
Impactful Digital Marketing
Digital Marketing services covering
customer experience management,
analytics, campaign management,
marketing operations, CRM, and loyalty
management
Contact us to know more.
Follow link in description.