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APMP Foundation: Storyboard Development

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Third webinar session in the module Planning the Proposal Phase from Bid to Win's APMP Foundation Accreditation preparation programme.

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APMP Foundation: Storyboard Development

  1. 1. APMP® Accreditation Programme Planning the Proposal Phase Session 3: Storyboard Development Planning the Proposal Phase© APMP 2005 and Bid to Win Ltd 2010 Version: 0v9
  2. 2. Get your ideas organised Using storyboarding to organise and communicate ideas Communicating your Plan© APMP 2005 and Bid to Win Ltd 2011
  3. 3. Storyboard Development• benefits and appropriate use of storyboarding proposals• design and complete simple storyboards• brief contributors in the use of storyboards Communicating your PlanSyllabus Requirement
  4. 4. The Benefits of StoryboardingHelps writers structure their thinkingCaptures strategiesCommunicates win themesEnables horizontal and vertical reviewsHelps ensure complianceImproves consistency of messages Proposal Guide 243
  5. 5. Outline and storyboard must mesh• Tender Instructions• Evaluation Criteria• Textual / Hierarchical• Sequence / detail Outline Storyboard • Big Picture • Strategic & competitive focus • Visual / Contextual
  6. 6. Storyboards should link to your Proposal Theme Statements • Highlighting your Discriminators Theme • Linking customer needs toStatements: quantified benefits • Linking those benefits to features Can be • a concise sentence or paragraph either • or a visual
  7. 7. Steal a trick from Hollywood:
  8. 8. Sequence the main ideas then add detailHorizontal Review:
  9. 9. Sequence the main ideas then add detailHorizontal Review:Vertical Review:
  10. 10. Designing Storyboards • Early, before Kick-off Meeting Design • Appropriate to the experience of the users • Appropriate to the proposal to be written Storyboards (Q&A vs requirements style) • To be applied by Volume, Section or whole proposal • Section Headings • Section Strategies/Themes Create a • Management/Technical Approach • Features and Benefits linked to customer needs template • Risks • Visuals
  11. 11. Briefing Storyboard Contributors Set • Level of detail expectations • Timescales Create a • Give completed storyboard as template an example Tell them • how/where to get help
  12. 12. Example complex template:
  13. 13. A simpler templateSection Reference TitleAuthor Due DateMain PurposeMain ThemesRequirementsMain Body Outline(Headings and Content)Graphics to useReferences / ProofsRe-use / Boilerplate
  14. 14. Completing Storyboards Proposal Manager • before Kick-off Meeting Proposal Contributors • before beginning writing Develop Theme Develop Consider visuals Statements,Outline, first before text second 14
  15. 15. Use storyboarding appropriately Requirements Requirements Style Style NewCustomer Q&A Q&A Impact of response style: Style Style  Q & A style Requirements Requirements Style Style Existing  Requirements styleCustomer Q&A Q&A Style Style Existing New Product/Service Product/Service
  16. 16. Mock-ups• Mock-ups are page for page layouts of the proposal• Clearly visualise the finished document• Detailed content added iteratively Proposal Guide 249
  17. 17. In summary:• benefits and appropriate use of storyboarding proposals• design and complete simple storyboards• brief contributors in the use of storyboards Communicating your PlanSyllabus Requirement
  18. 18. The Benefits of StoryboardingHelps writers structure their thinkingCaptures strategiesCommunicates win themesEnables horizontal and vertical reviewsHelps ensure complianceImproves consistency of messages
  19. 19. Preparing for the eTorial • No homework this time! • Instead try our quick test on storyboard designhttp://www.proprofs.com/quiz-school/story.php?title=storyboarding-quiz

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