Big Jack event concept "Chess"

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Slides from a talk in 2012 by Craig McGill who has advised a number of whisky and drinks companies on using social media and online engagement to find new customers, keep current customers happy and boost ROI. He was worked with Whyte and Mackay, The Shackleton Whisky, Dalmore, Fettercairn, Jura Whisky, Burns Stewart, BrewDog and many others, including rum and vodka companies. He has also appeared at a number of marketing and alcohol events talking about digital marketing.

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