1. Seamlessly Connecting Students and
Schools around the World
3/30/2016 www.ivydaka.com

2. The
Problem
www.ivydaka.com
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I can’t find
schools’
information
Seamlessly Connecting Students and Schools
around the World
I can’t find
international
students.
There is no effective and trusted ways for international
students and schools to find each other.

3. The
Current
Solution
www.ivydaka.com
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$3K/yr
Seamlessly Connecting Students and Schools
around the World
• Misaligned incentive
• Agents’ Incomplete understanding
about the schools

4. What
Schools
Say
www.ivydaka.com
Page 7
Seamlessly Connecting Students and Schools
around the World
Since the agents don’t really know
about our school, students are
often surprised at when they get
here and are unhappy.
The commission is so expensive,
and we don’t like the exclusive
contract.
The agents write applications
for applicants. And there are
grammatical mistakes.
We would like to increase our
international student diversity.
But we are only getting Chinese &
South Korean students from the
agents.

5. What
Students
Say
www.ivydaka.com
Page 7
Seamlessly Connecting Students and Schools
around the World
I was sent to an Amish Country
without any prior knowledge of
the school’s location.
I was rejected by all the colleges I
applied because the agent
messed up my essays.
The agent did not give me
school information. They just
gave me three school
websites and ask me to pick
one.
I am in the second-tier city in
China. I don’t have access to
good agents. I can only search
schools on Baidu.

6. The
Solution
www.ivydaka.com
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DAKA
Seamlessly Connecting Students and Schools
around the World
DAKA is an online platform that allows students to get
information directly from the schools, for schools to market
themselves directly to international students, and to make
direct connections between the two.

7. Customers
www.ivydaka.com
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Seamlessly Connecting Students and Schools
around the World
9 School Users

8. Go-To-
Market
Strategy
www.ivydaka.com
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Verify Your
Information
Seamlessly Connecting Students and Schools
around the World

9. Fast Growing
Opportunity
www.ivydaka.com
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China:
World:
12%
(10,000)
(Million)
Seamlessly Connecting Students and Schools
around the World

10. Market
Size
www.ivydaka.com
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27.81 Million
$10,000
2.7 Billion
Seamlessly Connecting Students and Schools
around the World
Students looking for school
information abroad

11. Competition
www.ivydaka.com
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Home Country AgentsAgents in Studying Country
Seamlessly Connecting Students and Schools
around the World
DAKA is disrupting the current agent/representative model
used by international students looking for education abroad.

12. New Players
www.ivydaka.com
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Seamlessly Connecting Students and Schools
around the World
Raised 18 and 50 million dollars
respectively. They are platforms that
connect Chinese students with top
Chinese education agents. But they still
operate on commission-based business
model.
What they don’t get:
1. Asymmetric information is the problem, not unqualified agents. The
Agent is a result of the asymmetric information problem, not the
cause. They didn’t change the game by providing better service.
2. Even the best agents can’t have the perfect knowledge of every
school.
3. The agents' interest is misaligned with the needs if students' and
schools' under commission-based business model.
4. The market is much bigger than they think. Students from around
the world need accurate school information.

13. The Core
of DAKA
www.ivydaka.com
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Education is important, so no one should
miss the chance of getting a great education
because of the lack of information.
Seamlessly Connecting Students and Schools
around the World

14. THANKS