FILM260 assignment called a FlipBook. Using inspiration through a software called HaikuDeck, I was able to create a FlipBook using PowerPoint and taking advantage of the many different design aspects embedded in the software. I chose to create my FlipBook on how Gamified Crowdsourcing has an impact on community engagement.

1. [Gamified Crowdsourcing]
Bilal Mufti - 10134620Photo by Jaroslaw Popczyk via Flickr: https://flic.kr/p/ePigce
The Impact on Community Engagement

2. Gamification
[gey-muh-fi-key-shuh n]
noun
1. the process of adding games or game
like elements to something (as a task)
so as to encourage participation13
Photo Joe via Flickr: https://flic.kr/p/bq39eW
Crowdsourcing
[/ˈkroudˌsôrs/-ing]
noun
1. the practice of obtaining needed
services, ideas, or content by soliciting
contributions from a large group of
people and especially from the online
community rather than from traditional
employees or suppliers13

3. What Is Happening?
1. Crowdsourcing initiatives benefit
from gaming elements and design
2. Gamificationhelps increase overall
community engagement
Photo by Lex McKee via Flickr: https://flic.kr/p/rSLRya

4. Photo by Diego Quintana via Flickr: https://flic.kr/p/9vMXYQ
Crowd sourcing (CS) is one major application of Gamification.5
CS initiatives are taking advantage of gamification to provide other
motives than just monetary value.5

5. Photo by Viktor Hanacek via PicJumbo: https://picjumbo.com/young-couple-relaxing-enjoying-sunset-from-the-car/
When gamification meets crowdsourcing,
5 key trends emerge.

6. Photo by DyosEL via Flickr: https://flic.kr/p/r1qYNC
1.Consumer engagement increases
2.Consumers become stronger advocates
3.Brand metrics increase significantly
4.Consumer value grows by 30-60%
5.Marketing expenditures decrease
6

7. ALS ICE BUCKET
CHALLENGE11
• A popular gamified
crowdsourcing initiative
• The more creative the
campaign, the more likes,
comments, and shares
• Ultimately, it helped raise
awareness and funds
Photo by University of Central Arkansas via Flickr: https://flic.kr/p/oKe5SR

8. Photo by Davide Cassanello via Flickr: https://flic.kr/p/HKwkz
11

9. Online users provide
monetary value
especially if they
receivesocial media
attention.2
Photo by Jason Howie via Flickr: https://flic.kr/p/e5wZ3t

10. GoFundMe, a monetary
crowdsourcing site
demonstrates the
purpose:
1. Large audience
2. Ability to Share
3. Community
Engagement
Photo by GotCredit via Flickr: https://flic.kr/p/rnjFjE

11. UNICEF’s Tap Project
and Kid Power Program
have changed the
charitable donations
landscape. 12
By capitalizing o
n digital gamified trends
UNICEF’s campaigns
have made tangible
impacts around the
world.12
Photo by Nestlé via Flickr: https://flic.kr/p/kTVhJn

12. Getting involved with a charity through social media creates an
impression of support.12
Photo by Gemma Stiles via Flickr: https://flic.kr/p/aGJKvt

13. Photo by likeablerodent via Flickr: https://flic.kr/p/9XvXXy
3

14. Photo by Adrien Sifre via Flickr: https://flic.kr/p/nLvgtZ

15. Dating applications, such as Tinder, have gamified the experience, so
finding your perfect someone can be enjoyable and personable.
Photo by Chris Messina via Flickr: https://flic.kr/p/hKPc7z

16. The company said that, on
average, people log into the app
11 times a day.1
• Women spend 8.5 minutes
swiping1
• Men spend 7.2 minutes
swiping1
• Couples are better matched
as they look for social and
physical characteristics
Photo by Vladmir Pustovit via Flickr: https://flic.kr/p/o1td45

17. Commenting by 13% & Social Sharing by 22% 8
Gamification helps increase…
Photo by Alan O’Rourke via Flickr: https://flic.kr/p/s98dqU

18. Photo by Calgary Reviews via Flickr: https://flic.kr/p/8AqbUw
Twitter was used as a
Rapid Response News
Service during
earthquakes.3
Volunteers uploaded their
information, so that maps
of the environment could
be created in real time to
support rescue teams.3

19. Photo by mckinney75402 via Flickr: https://flic.kr/p/qzJbTm
9

20. What is the right
way to increase
community
engagement?
Photo by Creative Ignition via Flickr: https://flic.kr/p/bPLUcT

21. Photo by Andrea Santoni via Flickr: https://flic.kr/p/As6v2h
10

22. Overall, gamified crowdsourcing helps raise awareness and funds by
increasing social media activism in a fun and meaningful way.
Photo by 401(K) 2012 via Flickr: https://flic.kr/p/brd1K2

23. Work Cited
1. Bilton, N. (2014, October 29). Tinder, the Fast-Growing Dating App, Taps an Age-Old Truth. Retrieved
June 01, 2016, from http://www.nytimes.com/2014/10/30/fashion/tinder-the-fast-growing-dating-
app-taps-an-age-old-truth.html
2. Blackman, A. (2015, November 01). Tuition Due? Time to Hit Up Everyone You Know. Retrieved June
01, 2016, from http://www.wsj.com/articles/tuition-due-time-to-hit-up-everyone-you-know-
1446433546
3. Bresciani, S., & Schmeil, A. (2012, June 20). Social media platforms for social good. Retrieved May 30,
2016, from http://ieeexplore.ieee.org.proxy.queensu.ca/stamp/stamp.jsp?tp=&arnumber=6227944
4. Chou, Y. (2014). Examples of Gamified Crowdsourcing. Retrieved May 29, 2016, from
http://yukaichou.com/chou-musings/five-examples-of-gamified-crowdsourcing-to-learn-from/
5. Hamari, J. (2015, October 28). Gamification in Crowdsourcing. Retrieved May 28, 2016, from
http://gamification-research.org/2015/10/gamification-in-crowdsourcing/
6. Hierlihy, M. (2014, January 31). Where fundraising, crowdsourcing and gamification meet – lessons
from Super Bowl. Retrieved May 30, 2016, from http://www.causemark.com/where-fundraising-
crowdsourcing-and-gamification-meet/
Photo by Richard Wasserman via Flickr: https://flic.kr/p/9sbRkS
Internal Sources: 2, 3, 8, 10, 11
External Sources: 1, 3, 4, 5, 6, 7, 9, 12

24. Work Cited
7. Kavaliova, M., Virjee, F., Maehle, N., & Kleppe, I. A. (2016, January 04). Crowdsourcing innovation and
product development: Gamification as a motivational driver. Retrieved May 30, 2016, from
http://cogentoa.tandfonline.com/doi/abs/10.1080/23311975.2015.1128132
8. Koetsier, J. (2013, March 26). Billions of online user actions say gamification increases site
engagement 29%. Retrieved May 30, 2016, from http://venturebeat.com/2013/03/26/billions-of-
online-user-actions-say-gamification-increases-site-engagement-29/
9. Lin, T. (2011, July 11). Scientists Turn to Crowds on the Web to Finance Their Projects. Retrieved June
01, 2016, from http://www.nytimes.com/2011/07/12/science/12crowd.html?pagewanted=all
10. Ransbeeck, W. V. (2016, April 05). Gamification in Citizen Participation » CitizenLab Blog. Retrieved May
31, 2016, from http://citizenlab.co/blog/uncategorized/gamification-in-citizen-participation/
11. Sharma, R. (2014, October 20). Stop Pouring Ice on Clicktivism. Retrieved May 31, 2016, from
http://www.huffingtonpost.com/ritusharma/stop-pouring-ice-on-click_b_5692555.html
12. Stern, C. M. (2015, May 31). In Praise of Clicktivism. Retrieved May 30, 2016, from
http://www.huffingtonpost.com/caryl-m-stern/in-praise-of-clicktivism_b_6978314.html
13. Webster, M. (2016). Gamification. Retrieved May 28, 2016, from http://www.merriam-
webster.com/dictionary/gamification
Photo by Richard Wasserman via Flickr: https://flic.kr/p/9sbRkS
Internal Sources: 2, 3, 8, 10, 11
External Sources: 1, 3, 4, 5, 6, 7, 9, 12