Publicidad
Publicidad

Más contenido relacionado

Publicidad

CBS Local Digital Media

  1. Engaging Content Empowering Fans with Demand it!® Expanding Relationships with Artists and Fans Extending to Digital and Live Event Platforms 1
  2. 82MM 21MM 45MM 5MM MONTHLY UNIQUE VISITORS (Websites, Mobile Web And Mobile Apps) SOURCE: Google Analytics, August 2014. MONTHLY LISTENING HOURS MONTHLY MOBILE VISITORS (Websites, Mobile Web And Mobile Apps) TOTAL DIGITAL APP DOWNLOADS 2
  3. THE WORLD’S LARGEST SELECTION OF LIVE ENTERTAINMENT AND EVENTS 22MM REGISTERED CONSUMERS 12MM OPT-IN EMAIL SUBSCRIBERS 22MM MONTHLY PAGE VIEWS 700K MONTHLY TICKET REFERRALS Photo Credit: Christopher Polk / Getty Images 3
  4. 24/7 INTERACTIVE MUSIC NETWORK COVERING EVERY GENRE AND REACHING EVERY FAN 15MM MONTHLY UNIQUE VISITORS 300+ ONLINE RADIO STATIONS 21MM MONTHLY LISTENING HOURS 300+ PODCASTS Source: Google Analytics, August 2014. radio.com network consists of listeners from iTunes, Windows Media Player, Tune-in, Winamp, etc. 4
  5. NEWS INTERVIEWS NEWS ARTICLES Connect fans to performers with in-depth interviews and artist news. SPONSORSHIP INCLUDES: • (1-3) Branded Wallpaper (1768x1050), Pencil (970x66, 970x418) or Leaderboard (728x90), Mobile Web Banner (320x50) • (4) Co-branded Traffic Drivers (728x90, 300x250, Dynamic Lead Graphic Image) • All content lives across radio.com, Eventful, relevant Music Station Sites and CBS Local Market Sites 1 2 3 1 2 3 4 3 4 5
  6. 6
  7. 7
  8. Bring fans closer through a branded nationwide sweepstakes from radio.com and Eventful. Includes: • Airfare • Hotel Lodging • Concert Tickets • VIP Meet and Greets 8 Photo Credit: Bennett Raglin/ Getty Images
  9. Enter for the chance to win a VIP trip, concert tickets and meet-and-greet with the talent. SPONSORSHIP INCLUDES: • On radio.com • (1-3) Branded Wallpaper (1768x1050), Pencil (970x66, 970x418) or Leaderboard (728x90), Mobile Web Banner (320x50) • (4) Co-branded Traffic Drivers (728x90, 300x250, Dynamic Lead Graphic Image) • On Eventful: • (5) Custom Landing Page (Social widgets, Lead Generation Form, Donation Call to Action) • All content lives across radio.com, Eventful, relevant Music Station Sites and CBS Local Market Sites 1 2 3 4 5 9
  10. ADVERTISING OPPORTUNITIES Impactful site takeovers provide maximum advertising exposure SITE TAKEOVERS Custom site takeovers may include auto-play video, eye catching drop-down billboards, sticking sides, rotating panels and more. In addition, IAB standards are available for run of site display. 75+ MILLION MONTHLY UNIQUE VISITORS HIGH IMPACT LEFT SIDE, RIGHT SIDE, 300x250 BILLBOARD/PENCIL WITH VIDEO OR LEADERBOARD TARGETING PAGE SPECIFIC LOCATION (CITY) ENTERTAINMENT PREFERENCES MUSIC GENRE OR RADIO STATION SITE SECTIONS
  11. ADVERTISING OPPORTUNITIES Impactful run of site display provides maximum advertising exposure ONSITE DISPLAY Expandable Rich Media featuring in-banner video and/or digitally hosted coupon. IAB standards are also available for run of site display. 75+ MILLION MONTHLY UNIQUE VISITORS RUN OF SITE RICH MEDIA WITH VIDEO AND/OR DIGITALLY HOSTED COUPON, 300x600, 300x250 AND 728x90 TARGETING PAGE SPECIFIC LOCATION (CITY) ENTERTAINMENT PREFERENCES MUSIC GENRE OR RADIO STATION SITE SECTIONS
  12. ADVERTISING OPPORTUNITIES Impactful mobile units provide maximum advertising exposure MOBILE Custom mobile site takeovers include three ad units: hero, 300x250/video and 320x50. In addition, IAB standards are available for display. 40+ MILLION MONTHLY MOBILE UNIQUE VISITORS HIGH IMPACT HERO, 300x250 or VIDEO, 320x50 TARGETING PAGE SPECIFIC LOCATION (CITY) PUSH NOTIFICATIONS IN APPS ENTERTAINMENT PREFERENCES CONCERT OR MUSIC SITE SECTIONS
  13. ADVERTISING OPPORTUNITIES Consumers keep in the know with weekly newsletters WEEKLY EVENTS GUIDE Highly anticipated weekly newsletter sent every Monday to consumers planning their leisure time, recommending popular concerts, sports, and events in their local markets. 12+ MILLION OPT-IN EMAIL SUBSCRIBERS SPONSORSHIP SKIN, 300x250 or 300x600 TARGETING AGE GENDER LOCATION (ZIP or CITY) ENTERTAINMENT PREFERENCES
  14. ADVERTISING OPPORTUNITIES Consumers keep in the know with weekly newsletters THE REEL BUZZ Highly anticipated weekly newsletter sent every Thursday to consumers showcasing new releases, new trailers and the hottest blockbusters at their favorite theaters in their local market. 12+ MILLION OPT-IN EMAIL SUBSCRIBERS SPONSORSHIP SKIN, 728x90 & 300x250 TARGETING AGE GENDER FAVORITE THEATERS LOCATION (ZIP or CITY) ENTERTAINMENT PREFERENCES
  15. ADVERTISING OPPORTUNITIES Personalized, targeted campaigns that effectively reach your audience DEDICATED EMAIL Eventful’s proprietary modeling technology combined with exclusive messaging to an engaged community drives awareness and results. 12+ MILLION OPT-IN EMAIL SUBSCRIBERS HIGH IMPACT 100% CUSTOMIZABLE 100% SHARE OF VOICE CHOOSE FROM A VARIETY OF TEMPLATES TO BEST FIT YOUR GOALS! TARGETING HHI AGE GENDER LOCATION MUSIC GENRE ENTERTAINMENT PREFERENCES PREVIOUS CAMPAIGN RESPONDERS
  16. ADVERTISING OPPORTUNITIES Personalized, targeted campaigns that effectively reach your audience VIDEO NETWORK Drive engagement and ROI utilizing video solutions. Seamlessly integrate around high-trafficked lifestyle, music, sports and news content. 2.32% AVERAGE CTR FOR VIDEO HIGH IMPACT PRE-ROLL (:15 / :30 / :60) TARGETING LOCATION BEHAVIORAL SEGMENTS DEMOGRAPHIC SEGMENTS

Notas del editor

  1. The combination of CBS Local Media Properties and Eventful will: Provide users with more engaging content, whether they’re interested in music, entertainment, sports or where to go in their hometown Create new opportunities for marketers to reach consumers through a combination of digital, broadcast and live event platforms Empower fans to influence programming and events via its patented crowdsourcing service, Demand it! ® Assist more than 500,000 musicians, comedians, filmmakers and others who have already used Demand it! ® to expand their relationships with fans
  2. Targeting: Age 13-24 (Skew 13-18), Location (Nationwide), Music Genre (Pop Fans), Fans Of A Particular Artist (Austin Mahone) Image zone represents the space INCLUDING a margin separating the 2 email sample images.
  3. Targeting: Age 13-24 (Skew 13-18), Location (Nationwide), Music Genre (Pop Fans), Fans Of A Particular Artist (Austin Mahone) Image zone represents the space INCLUDING a margin separating the 2 email sample images.
  4. Targeting: Age 13-24 (Skew 13-18), Location (Nationwide), Music Genre (Pop Fans), Fans Of A Particular Artist (Austin Mahone) Image zone represents the space INCLUDING a margin separating the 2 email sample images.
Publicidad