A presentation made for the ARELLO Mid Year Meetings by Bill Lublin, CEO of the Social Media Marketing Institute regarding the challenges faced by businesses, professionals, and regulatory agencies.
3. •In the 1980’s they needed Databases
•In the 1990’s everyone was getting Static
Websites
–Franchises
•Company
•Individual Agent Sites
–Aggregators
4. – Web 1.0 Marketing
• static websites
– supported by print advertising
– Or Expensive SEO Campaigns
– Or Pay Per Click Advertising
• “Exclusive” Internet Leads
• Email campaigns
• Banner Ads on Web Sites
5. Web 1.0 is EXPENSIVE!
•Search Engine
marketing
spending was
projected to
reach $11 Billion
in 2010 –Search Engine
Marketing Professional
Organization, Jan 2006
6. .
Traditional Marketing is Not as
Effective as it was!
David Shenk, in his book
Data Smog, states that By 1997 that
the average American number had
encountered 560 daily increased to over
advertising messages in
1971
3,000 per day.
14. Definition:
• Social Media are
primarily internet
and mobile based
tools for sharing and
discussing
information among
humans
15. What are These Tools?
Blogs
Social Networking Sites
(Facebook, LinkedIn)
Micro-‐Blogging Platforms
(Twitter,Yammer)
Location Based Services
(4square, gowalla, scvngr)
Photo Sharing Sites
(Flickr, Picasa)
Video Sharing Sites
(YouTube)
16.
17. PRE MEDIA AGE MASS MEDIA AGE SOCIAL MEDIA AGE
Talk face to face Personal blog Comments on blogs
Phone call Social network page Comments on websites
Talk face to face
Talk to shop worker Widgets Viral emails
Phone call
Consult a professional Video sharing site Auction websites
Talk face to face Talk to shop worker
Readers Letters Photo sharing site Wish lists
Talk to shop worker Consult a professional
Phone in; TV / Radio Chat rooms Ratings on retail sites
Readers letters
SMS Message boards Reviews on retail sites
Phone in; TV / Radio
Email Social Bookmarking Price comparison sites
Instant Messenger Chat room Social shopping sites
Consumer influence channels
33. • Largest online business network Web site
• More than 100 million users in 200 countries
• Average age of LinkedIn® member is 45.
• Users over 45 account for more than 31% of its user
base.
36. Who’s Using It?
• More than 600 million active users
• More than half of users log on to Facebook in any
given day
• More than two-‐thirds of Facebook users are outside
of college
• Fastest growing demographic is those 35 years old
and older
37.
38.
39.
40.
41. Who is Using It?
45-‐54 year olds are the top demographic, followed by 25-‐34
year olds. Boomers and senior citizens are more likely to
be on Twitter than their grandchildren.
42. The Symbols Used in Twitter
• Replies (@twittername)—This comes from listening
to your followers (you have to follow back to see
their tweets).
• Direct replies (d twittername)—This isn’t in the public
timeline, but it helps build deeper bonds to talk
directly to someone like this.
• RT (retweet)—You retweet someone else’s post
43. The Symbols Used in Twitter
• Hashtags—Create or add to groups tweeting about
the same topic by using hashtags. Using hashtags in
your tweets makes searching for tweets and twits in
the same niche an easier process. Hashtags can be
used to categorize tweets by topic, event,
keyword(s), hobbies, interests, etc.