Increase Website Traffic

1. How to Increase
Website Traffic in 2022?

2.  Website traffic refers to the web users who visit a website. The more people visit your
website, the more potential customers you will have.
With the number of visitors to your site, you have more opportunity of giving an
impression, generating quality leads, showing your brands existence and building lasting
relationships.
Building trust & relationships can lead to sale of your products/ services, attract new
customers/ clients and help to grow your business.
Why is Traffic so Important for a Website?

3. 1. Perform Keyword Research
 Use relevant keywords throughout the content, like the site URL, page title,
meta description, headers, and a few times throughout the content.
 There are various tools available online like Google Keyword Planner, Moz,
Ahrefs and SEMrush.
 You can also hire SEO agency as they can perform audits to identify issues
that might be keeping your website from being shown in search results.

5. 2. Create Quality Content
 Helps to attract the right audience to your website, engage them and work towards getting
the user to take action on your website.
 Creating valuable content not only benefits the user reading it but it also benefits your
websites’ search ranking.
 Quality content can be strategically used for generating high click through rates (CTR) and
backlinks.
 Quality content is very valuable for creating better brand awareness and portraying your
business as knowledgeable leaders within the industry.
 Without quality content or an effective content strategy your business will struggle to grow in
the digital world.

7. 3. Write Guest Posts
 The act of writing content for another company's website is called Guest posting or
Guest blogging.
 Guest post on top blogs helps you in establishing online presence and also persuade
your audience to know more about you.
 With quality guest posting you can exploit the already established loyal community of
other blogs and route them to yours.
 The traffic attracted through guest posting is much more likely to take action on your
website as opposed to others.
 Writing high quality guest blogs is essential in providing inbound links.

9. 4. Keep Active Social Media Pages
 Having your presence on social media is one of the best ways of driving
visitors on your website.
 The following are ways by which you can increase website traffic
 Posting content like blogs, e-books, white papers, infographics, videos, etc.
across all your social media platforms.
 Interacting with followers, reposting their content and tagging them
 Using relevant hashtags
 Updating the link in your bio to promote new content when it comes out
 Tagging influencers who may be interested in the content

11. 5. Use Advertising to Increase Website Traffic
 Advertising through social media, paid search, and display ads can be an effective way
of increasing website traffic.
 It is important to set budgets and goals before investing money into advertising.
 It is critical to start with one campaign and a few different ad groups containing the
keywords you want to target most.
 Once campaigns begin, see how audiences behave with various keywords.
 Maybe one keyword only resulted in impressions, which didn’t increase website traffic,
while another resulted in clicks and conversions.

12. Image shows example of paid ads

13. 6. Send Email Newsletters
 One of the effective ways of increasing site traffic is promoting content through email
newsletters.
 Here are a few email marketing best practices:
 Include enticing information from the content in the subject line and in the body of the
email.
 Include a link or button that subscribers can click to read more of the content.
 46% of all email opens are done on mobile devices, hence it is important to ensure
that emails are mobile-friendly.
 Ensure your emails are visually appealing by using well designed templates.
 Conduct A/B testing to check which versions of email receives more open and clicks.

16. 7. Influencer Outreach
 Industry influencers are eager to share content that their followers would love.
 Businesses can connect with them in a few ways as below:
 Tag the influencer in a social media post if your piece refers to their content or
research.
 Ask the influencer for an interview or a Q&A session, then tag the influencer when
the content is posted. They will likely share your content with their audience.
 Do a round-up with multiple influencers and tag each one of them when promoting
the post on social media.
 Pay influencers to run sponsored content (posts) on their social media pages.

18.  By taking these steps, you will be able to see an increase in your website traffic over
time.
 More website traffic means more customers.
 The more value you offer on your website, the more reasons people will have to visit it.

19. Thank You