Apple complete

LEADING UNIVERSITY Report On Case study of Apple Inc. in 2008 Problem identification and Internal & External analysis

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History: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Current Scenario - Sales Current Scenario – Low market share 6.6%

Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Big move

Competitor Environment ,[object Object],[object Object],[object Object],[object Object]

Threats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strengths

Weakness ,[object Object],[object Object],[object Object],[object Object],[object Object],Core competencies

Differentiation Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Apple’s Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Strategic Alternatives Problem Strategy Alternative Low Market-Share Price Differentiation Extend their current product line to include some products with a lower price point. Ex. Re-launch “Mac Mini”

Financial performance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Apple’s Net Sales of Operating Segments (in millions)

Table shows that from 2007-2009, Apple experienced a 266% sales increase within the iPhone product line—the largest product sales increase between 2007 and 2009. Apple’s music-related and software products also experienced significant increases in sales during this three-year span. ,[object Object]

Problems ,[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Apple complete

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Apple complete