customer satisfaction and promotional strategies

1. Acknowledgement
The attitude bliss and emphasis that accompanies the successful completion of my
task would be incomplete without the expression of appreciation towards those who helped
me to complete this project with the titles of their knowledge, expertise, experience and co-
opearation.
I deeply indebted to Dibrugarh University and NERIM. I would also like to take this
opportunity to express my deep sense of gratitude to Dr.ZoiiNathSarma (Chairman of
NERIM group of institution), Dr SangitaTripathi (Director of NERIM group of institution),
Dr M.I Singh (Principal of NERIM commerce collage), Mr. J.B. Deka (Head of commerce
Department), NERIM Group of institutionsand all the faculties of NERIM of their support to
complete my project
I extend my special thanks to my Respected Supervisor AbhilashaMazumdar,
Assistant Professor, and department of commerce, NERIM group of institution, who has
motivated and inspired me throughout my project work with her timely guidance, help,
support and supervision.
I would sincerely like to express heartfelt regards to my family for their constant
support and encouragement during the entire project period.
My friends deserve their due share of acknowledgement for their moral support and
presence which has made their learning process fruitful.
I also would like to thank to all my respondents who helped me in providing data
and information to complete my project.
DATE: Name: Biswajit Borah
PLACE: B.Com 6th semester
NERIM, Guwahati

2. CONTENT
Chapter No. Title Page No
Chapter 1
1.1 Introduction 01
1.2 Objective of the study 03
1.3 Review of literature 04
1.4 Research Methodology 05
1.5 Importance of the study 07
1.6 Limitation of the study 08
1.7 Company profile 09
Chapter 2
2.1 Data analysis and Interpretation of data 14
Chapter 3
3.1 Findings 25
3.2 Suggestions 26
3.3 Conclusion 27
Chapter 4
Annexure
Bibliography

3. 1 |P a g e
1.1 Introduction
In today’s world of intense competition and rapid dynamism, all the companies worldwide
are tuning their focuses on the customer. Suddenly, the customer had succeeded in capturing
all the attention of the companies towards him, so much so, that the once famous maxim,
“customer is the god” has become so true and relevant today. There has been a “paradigm
shift” in the thinking of these companies and none other than the customer has brought this
about
Over the years, the company has expanded and diversified its business portfolio. It
has developed into a multi-product, multi- location corporate entity comprising of
following business division.
Market is a group of buyers and sellers interested in negotiating the terms
of purchase/ sale of goods or services
Marketing is the set of human activities directed at facilitating and
consummating exchange. The essence of marketing is exchange ofproducts and the
transactions is to satisfy human needs & wants. Products and the transactions are to
satisfy human needs & wants. A ll b us ine s s activities facilitating the exchange are
included in marketing.
(a) Promotional strategies of JK tyre
Promotion for any product or service is essential for any company. It is because only through
promotion people would come to know about the product. Only after knowing about the
product they consider purchasing
The product is a bundle of all kinds of satisfaction of both a material and
non- material kinds, ranging from economic utilities to satisfaction of a social psychological
nature.

4. 2 |P a g e
(i)Marketing Strategyof JK tyres
JK tyre industries ltd, increase sales and achieving through sustainable competitive advantageJK tyre
marketing strategy includes all basic, short-term, and long-term activities in the field of marketing that deal
with the analysis of the strategic initial situation of a company and the formulation, evaluation and
selection of market-oriented strategies and therefore contribute to the goals of the company and its
marketing objectives.
JK tyrepromoted theirmarketing strategy through,
 Campaigning Technical Training Programme
 Sponsors in Motor Sports Event
 Advertisement in Newspaper, Television,Banner and
 Other source of media
(ii)Sales promotion of JK tyre
Sales promotion is any initiative undertaken by JK tyre industries to promote an increase in
sales, usage or trial of a product or service (i.e. initiatives that are not covered by the other
elements of the marketing communications or promotions mix).
Sales promotions are varied by JK tyre through,
 Free gifts
 Discount prices
 Joint promotion
 free samples
 Vouchers and coupons
 Competition and prize draws
 Cause-related and fair-trade
 Finance deals

5. 3 |P a g e
1.2 Objective of the study
This study will help in promotional strategies marketing strategies of JK tyre
industries ltd
 Tostudy about the promotional strategies of JK tyres Industries ltd Beltola
branch office, Guwahati.
 To know the customer satisfaction levelamong the customers of JK tyres.

6. 4 |P a g e
1.3REVIEW OF LITERATURE
Riteshsrivastav (2015)Customer satisfaction is an ambiguous and abstract concept and the
actual manifestation of the state of satisfaction will vary from person to person and
product/service to product/service. The state of satisfaction depends on a number of both
psychological and physical variables which correlate with satisfaction behaviours such as
return and recommend rate. The level of satisfaction can also vary depending on other
options the customer may have and other products against which the customer can compare
the organization's products.

7. 5 |P a g e
1.4Research Methodology
Research is an art of scientific investigation. It is an academic activity and as such the term
should be used in a technical sense. The procedures go about their work of describing,
explaining and predicting phenomena are called methodology. Methodology is a vital role of
aspect of any research and investigation. It enables the investigator to look the problem in a
systematic, meaningful, and orderly manner. Thus research is an original contribution to the
existing knowledge making to its advertisement. It is the truth with the help of study,
observation cooperation and experiment
Research Methodology: There are various methods available for collecting the
information. The methodology used in conducting this was:
 Questionnaires
 Observations
 Interview
Data CollectionMethod:
Basically, there are two types of data methods: Primary and Secondary. My information’s are
collected from both the sources (primary and secondary).
Primary Data:
Data that are observed are collected directly from first-hand experience. Primary data is the
information that you collect specifically for the purpose of your research project. An
advantage of primary data is that it is specifically tailored to your research needs. A
disadvantage is that it is expensive to obtain
The primary data is collected through survey research by conducting personal
interviews with the customers.In collecting the information about my project I used.
Structured-non-disguised questionnaires and the type of questions which I used in the
questionnaire are mostly close-ended questions. All the close-ended are multiple choices and
the type of open-ended questions is completely unstructured

8. 6 |P a g e
SecondaryData:
Published data and the data collected in the past or parties are called secondary data. Data
that collected by someone other than the user. Common sources of secondary data
for Business purpose include censuses, information collected by government departments,
organisational records and data that was originally collected for other research purposes.
The data has been collected from various Magazines, Books and company Websites.
For my study, I made use of these secondary sources too. The data I gathered through these
secondary sources are the company profile, area detail, company’s goals and objectives etc.
Sampling Technique:Random sampling technique.
Random Sampling Method: A random sampling technique is one in which
sampling units are selected by chance for which there is known, non-zero probability of
selection
Sample Size:
The samplesizes of 25 customers were selected.
Period of study
28th march to 22april
Tools of Data Collection: Well structure questionnaires were used
for data JK tyre customers. The questioners were designed keeping in
mind the objectives of the study. The questionnaire contains open-
ended and multiple-choice questions. Appropriate care was taken
regarding its structure, format and presentation.
Analysis Technique:From the information gather through the
questionnaires, various relationship have been tried out to associate
with different questionnaires, various relationship have been tried out
to associate with different questions, tables and chart are drawn on the
basis of the relationship. The data is analyzes in percent analysis and
by drawing various, bar diagram

9. 7 |P a g e
5.Importance of The Study
Management is like a coin having two sides. One is the theoretical part and second is
thepractical part. In the theoretical part of management we learn in our classroom from
thelectures, seminars, group discussions that are arranged from time to time.
To know the practical aspect of management a practical training is provided to the
students. The main idea behind practical training is to bring the management studentsface to
face with the actual environment of practical management so that he/ she will beable to apply
theory to practical situation before finally moving into the professionalworld to show the
efficiency and capability.
The project study focused on “JK tyre” as a product and the subject is to understand
themind set of different customers about the product. Being a student of
marketingmanagement, the inquisitiveness to peep on practical side of consumer
perceptionpromoted in study.
In this study efforts have been made to prepare the report as realistic as possible.

10. 8 |P a g e
6.Limitation of the study
 Due to constraints of time and other resources applicable to thisstudy.
 There are inherent limitations of data collected by interview method many of
which cannot be avoided in spite of utmost care.
 The time period of the study is a considerable aspect.
 Sample size was only limited to 25 customers.

11. 9 |P a g e
7.Company profile
Introduction to the Organization
J.K organization owes its name to late JuggilalSinghania, a dynamic perrsonality with a broad
vision. Inspoerd by the cause of the Swadeshimovement of Mathama Gandhi, and driven by
the zeal to set up an Indian enterprise, LalaKamlatath Singhania Founded J.K Organization in
the 19th century ushering in a newindustrial era in India.
The process of Industrialzation and diversification was worthily and successfully carried on
by Lala Kamlapath and three illustrious sons-sir padampat, Lala Kailashpat and lala
lakshmipat, aided in no small measure by the late Gopal Krishna son of Sir Padampat.
The advent of JK Organization on the industrial landscape of India almost synchronizes with
the beginning of an era of industrial awareness - an endeavour for self reliance and the setting
up of a dynamic Indian industry. This was way back in the middle of the 19th century. And
the rest that followed is history.
Core Values Of The Organisation
JK Organization has been a forerunner in the economic and
social advancement of India. It always aimed at creating job
opportunities for a multitude of countrymen and to provide high
quality products. It has striven to make India self-reliant by
pioneering the production of a number of industrial and

12. 10 |P a g e
consumer products, by adopting the latest technology as well as developing its own know-
how. It has also undertaken industrial ventures in several other countries.
JK Organization is an association of industrial and commercial companies and charitable
trusts. Its member companies, employing nearly 50,000 persons are engaged in the
manufacture of a variety of products and in diverse fields of commerce.
Trusts are devoted to promoting industrial, technical and medical research, education,
religious values and providing better living and recreational facilities. With the spirit of social
consciousness uppermost in mind, J.K. Organization is committed to the cause of human
advancement.
Introduction To The Company:J.K Tyre & Industries Ltd is the flagshipcompany
under the umbrella of J.K organization.It has been established in 1977 by late Jugilal and
Kamlapath Singhania.JK Tyre and Industries is a mega corporate entity that is emblematic of
excellence, diversification and pioneering new technologies. A part of JK Organization which
ranks among the top private groups private groups in India, JK Tyre and Industries is
committed to self reliance and follows an ethic that views customer satisfaction as an index
ofachievement.
Over the years, the company has expanded and diversified its business portfolio. It has
developed into a multi product, multi-location corporate entity comprising of number of
business divisions.
General Information:Ever since its inception
it has been JK Tyre's belief in the value of
technological superiority that has made it grow by
leaps and bounds. This division produces and sells
tyres and tubes under the brand name "JK Tyre"
for Truck, Buses, Passenger Cars, Jeeps, Light
Commercial Vehicles, Multi Utility Vehicles and
Tractors.

13. 11 |P a g e
The company pioneered Steel Radial Technology in India in 1977 and continues to be the
industry leader in the Radial segment in India. JK Tyre is the only Tyre Manufacturer in the
country to produce high performance 'T' & 'H' -rated steel radial tyres.
JK Tyre has consciously followed a policy of continuously modernizing and expanding its
tyre manufacturing facilities to retain its edge in the market place.
Our customer base covers virtually the entire Original Equipment Manufacturers (OEMs) in
India together with Replacement Market for four wheeler vehicles, Defence and State
Transport Units. Besides India, we have a worldwide customer base in over 45 countries
across all 6 continents.
To keep pace with the market demand as well as technological leadership in Indian market,
J.K. Industries acquired Vibrant Tyres Limited, Mysore in 1997. J.K. Industries and Vibrant
Tyres Limited are the only tyre companies in India to have received all three ISO 9001, QS
9000 and ISO 14001 certificates. This indeed is a true reflection of our commitment to
system oriented approach. The company has a technical collaboration with M/s Continental
AG, Germany, which is among the top five tyre manufacturers in the world to keep pace with
latest technological developments. To stay at the forefront of technological advancements a
state of art Research & Development Centre, HASETRI, was set up, which remains the nerve
centre for providing cutting edge technology. In a short span of time it has emerged as the
17th largest tyre manufacturer in the world an achievement in itself.
JK Tyre is a leading radial manufacturer and the first in the world to be awarded the
OS 9000 for multi- location operation. It is also the first tyre manufacturer in the world to get
the ISO 9001 certification for its entire operation.
JK Tyre has consciously followed a policy of continuously modernizing its tyre
manufacturing facilities to retain its edge in the market place.

14. 12 |P a g e
Also, JK Tyre is the largest exported tyre brand from India. It was awarded the
CAPEXIL’s Highest Exported award for 1997-98 by FIEO. It enjoys prefer premium brand
status in truck Bias market in USA and across many markets in Africa, Middle East and
South East Asia.
Ever since its inception it has been JK Tyre's belief in the value of technological
superiority that has made it grow by leaps and bounds. This division produces and sells tyres
and tubes under the brand name "JK Tyre" for
Truck, Buses, Passenger Cars, Jeeps, Light
Commercial Vehicles, Multi Utility Vehicles and
Tractors.
The company pioneered Steel Radial Technology
in India in 1977 and continues to be the industry
leader in the Radial segment in India. JK Tyre is
the only Tyre Manufacturer in the country to
produce high performance 'T' & 'H' -rated steel
radial tyres.
JK Tyre has consciously followed a policy of continuously modernizing and expanding its
tyre manufacturing facilities to retain its edge in the marketplace.

15. 13 |P a g e
Our customer base covers virtually the entire Original Equipment Manufacturers (OEMs) in
India together with Replacement Market for four wheeler vehicles, Defence and State
Transport Units. Besides India, we have a worldwide customer base in over 45 countries
across all 6 continents.
To keep pace with the market demand as well as technological leadership in Indian market,
J.K. Industries acquired Vikrant Tyres Limited, Mysore in 1997. J.K. Industries and Vikrant
Tyres Limited are the only tyre companies in India to
have received all three ISO 9001, QS 9000 and ISO
14001 certificates. This indeed is a true reflection of
our commitment to system oriented approach. The company has a technical collaboration
with M/s Continental AG, Germany, which is among the top five tyre manufacturers in the
world to keep pace with latest technological developments. To stay at the forefront of
technological advancements a state of art Research & Development Centre, HASETRI, was
set up, which remains the nerve centre for providing cutting edge technology. In a short span
of time it has emerged as the 17th largest tyre manufacturer in the world an achievement in
itself.

16. 14 |P a g e
3.1DATA ANALYSIS
1. Table showing why do people prefer JK tyre
PRODUCT NO. OF RESPODENTS PERCENT
QUALITY 8 32%
PRICE 2 8%
SERVICE 5 20%
DISCOUNT 5 20%
OFFERS 5 20%
TOTAL 25 100%
Source-Primary data
Interpretation: From the above table it is shown that out of 100%, 32% of the
respondents prefer JK tyre for Quality , 8% for price 20% for Service, discount and offers.
32%
8%
20%
20%
20%
Preferenceof jk tyre
QUALITY
PRICE
SERVICE
DISCOUNT
OFFERS

17. 15 |P a g e
2. Table showing promotional strategy how customer prefer JK tyre
Particular No. of respondent Percent
Advertisement
through media
12 48%
Sales Promotion 7 28%
Hording or Banners 3 12%
Word of mouth 3 12%
Total 25 100%
Source- Primary Data
Interpretation: From the above table it is shown that out of 100%, 48% in majority
respondents prefer JK tyre for advertisement because they come to know about the product
for advertisement, 28% for sales promotion, 12% for news paper, 12% for promotions.
48%
28%
12%
12%
Promotionalstartegy
ADVERTISING
SALES PROMOTION
NEWS PAPER
PROMOTIONS

18. 16 |P a g e
3. Table showing, to what extend do customer plan to give JK tyre greater
emphasis in business
Source- Primary Data
Interpretation:From the above table it is shown that majority of the respondents give JK
tyre greater emphasis in business out of 100%, 40% of respondents prefer JK tyre for great
extentbecause they come to know about the relationship between employees and
customers32% for moderate, 20% slight extent, 8% not at all.
40%
32%
20%
8%
Customeremphasis
GREAT EXTENT
MODERATE EXTENT
SLIGHT EXTENT
NOT AT ALL
Particular No. of respondent Percentage
Great extent 10 40%
Moderate extent 8 32%
Slight extent 5 20%
Not at all 2 8%
Total 25 100%

19. 17 |P a g e
4. Table showing Reason behind the selecting JK tyre
Particular No. of respondent Percentage
LASTING CAPACITY 15 60%
CARRYING CAPACITY 6 24%
DURABLITY 4 16%
TOTAL 25 100%
Source- Primary Data
Interpretation: From the above table it is shown that from 100%, 60% of the respondents
prefer the lasting capacity, 24% of the respondents prefer carrying capacity and26% of the
respondents prefer the carrying capacity and 12% of the respondents prefer for durability.
60%
24%
16%
Reason behind for selection of the
product
LASTING CAPACITY
CARRYING
DURABLITY

20. 18 |P a g e
5. Table showing JK tyre Qualities of selected as per respondents
Particular No. of respondent Percentage
SERVICE 6 24%
LESS EROSION 4 16%
CLAIM 8 32%
MILAGE 7 28%
TOTAL 25 100%
Source- Primary Data
Interpretation:From 100%,24% of the respondents prefer the service of JK tyre, 16% of
therespondents prefer the less erosion, 20% of the respondents prefer the brand for claim
policy, and 19% of the respondents prefer the brand for mileage.
24%
16%
20%
19%
Best claim policy of selected brand
as per respondents
SERVICE
LESS EROSION
CLAIM
MILAGE

21. 19 |P a g e
6. Table showing what is customer confident that JK tyre will gain
additional market share in tyre industries in the coming year
Particular No. of respondent Percentage
Very confident 10 40%
Confident 7 28%
Somewhat confident 5 20%
Not sure 3 12%
Total 25 100%
Source- Primary Data
Interpretation:From the above table it is shown that out of 100%, 40% of the respondents
areVery confidently for their trust in the industries they says that JK tyre will gain additional
market share in tyre industries in the coming year, 28% of the respondents are confident, 20%
of the respondents are somewhat confident and 12% of therespondents are not sure.
7. Table showing how do Customer rate JK tyres
40%
28%
20%
12%
customer confidance
VERY
CONFIDENT
CONFIDENT
SOME WHAT
CONFIDENT
NOT SURE

22. 20 |P a g e
Rating No. of respondent Percentage
5star 15 60%
4star 5 20%
3star 5 20%
2star 0 0%
1star 0 0%
Total 25 100%
Source- Primary Data
Interpretation: From the above table it is shown that out of 100%, 60% of the
respondents rate 5star to JK tyre , 20%of the respondent rate 4 star JK tyre, 20% of the
respondents rate 3 star and no respondent were there for 2 star and 1 star.
60%20%
20%
0% 0
Brand prefered for heavy load capacity
5star
4star
3star
2star
1star

23. 21 |P a g e
8. Table showing comparedto APPOLOhow JK tyre offer advantages in
selling situations
Particular No. of respondent Percentage
Strong advantages 2 8%
Slight advantages 2 8%
About the same 7 28%
Slight disadvantage 9 36%
Strong disadvantage 5 20%
Total 25 100%
Source- Primary Data
Interpretation: From the above table it is shown that 36% of the respondents says about
the slight disadvantage is market capturing which MRF has in Guwahati, where as 28% of the
respondents says selling situations are all most same, 8% of the respondents have strong
advantage, 8% of the respondents have slight disadvantage and 20% of the respondents has a
strong disadvantage.
9. Table showing comparing to APPOLOhow JK tyre doesoffer advantage
in service and supplies business
8%
8%
28%
36%
20%
Brand prefered for medium load capacity
STRONG
ADVANATGES
SLIGHT ADVANATAGE
ABOUT THE SAME
SLIGHT
DISADVANTAGE
STRONG
DISADVANTAGE

24. 22 |P a g e
Particular No. of respondent Percent
Strong advantage 12 48%
Slight advantage 7 28%
About the same 5 20%
Slight disadvantage 1 4%
Strong disadvantage 0 %
Total 25 100%
Source- Primary Data
Interpretation: From the above table it is shown that out of 100%, 48% of the
respondents haveStrong advantage for offers and gifts, 28% of the respondents have Slight
advantage, 20% of the respondents sayabout the sameand 4% of the respondents have Slight
disadvantage.
48%
28%
20%
4% 0
JK tyre offers advanatage
STRONG ADVANATAGE
SLIGHT ADVANTAGE
ABOUT THE SAME
SLIGHT DISADVANTAGE
STRONG DISADVANTAGE

25. 23 |P a g e
10. Table showing how much customer profit from JK tyre products
Particular No. of respondent Percent
25% or less 1 4%
25% to 49% 3 12%
50% to 74% 16 64%
75% or more 5 20%
Total 25 100%
Source- Primary Data
Interpretation: From the above table it is shown that out of 100% 64% of the respondents
areMore 50% to 74%Satisfied with the appearance of the tyre, 20% of the respondents are
75% or more satisfied with thedurability of the tyre, 12% of the respondents aresatisfied
between25% to 49%with the durability of the tyre, 4% of the respondents are 25% or less
satisfied with the durability of the tyre.
4% 12%
64%
20%
Customer profit from JK tyre product
24% OR LESS
25% TO 49%
50% TO 74%
75% OR MORE

26. 24 |P a g e
11. Table showing, on average, whichof the following bestdescribes JK
tyre management timeliness in response to customer requestand inquiries
Particular No. of respondent Percent
VERY TIMELY 3 12%
SOME WHAT TIMELY 5 20%
MIXED 8 32%
SOME WHAT SLOW 7 28%
VERY SLOW 2 8%
TOTAL 25 100%
Source- Primary Data
Interpretation: From the above table it is shown that out of 100%, 32% of the respondents
says JK tyre management response to customer request and inquiries somewhat same to other
tyre industries, about the slight disadvantage is market capturing which MRF has in
Guwahati, where as 28% of the respondents says somewhat slow, 20% of the respondents
says somewhat timely. 12% of the respondents say timely and 8% of the respondents say very
slowly.
12%
20%
32%
28%
8%
Sales
VERY TIMELY
SOME WHAT TIMELY
MIXED
SOME WHAT SLOW
VERY SLOW

27. 25 |P a g e
3.1 FINDINGS
 In Guwahati area almost 70% of customers prefer MRF tyres, in hilly areas like
lumshillong customers prefer JK tyres, where in Dunlop people prefer JK &
APOLLO .
 It is found that many customers prefer JK’s guaranteed tyres such as “JET TRAK 39”
and economy class rib tyre MRF for its mileage & reliability
 The study shows that JK’s strong contender is APOLLO whose quality was
appreciated by many. APOLLO’s “XT-7” & “LOAD STAR SUPER” are very much
preferred. In guaranteed tyres BIRLA is the main contender of JK
 JK tyre is the market leader followed by APOLLO.
 It is found that VIKRANT TRACK KING of JK is most used/preferred tyre overall.
 In economy segment JK tyre has Strong hold but premium segment is dominated
byAPOLLO.
 It is also found that JK Tyre is having edge breaking problem.

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3.2 SUGGESTIONS
After the competition of the various references of the project, various circumstances in
contrast to the project were observed under the given circumstances:
1) JK tyre should try to offer more, for selling.
2) JK tyre management should maintain more response to customer request and
inquiries.
3) JK tyre must try to make model variants of the same tyre size.
4) Customer profit from JK tyre products is very less company must try to improve more
customer profit.
5) JK tyre should introduce more sizes in two wheeler tyre segment.

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3.3CONCLUSION
It constitutes the last part of the project work done. And this project work has been made on
the ‘customer feedback on promotional strategies of J.K tyres Industries ltd and is done using
three main approaches, namely questionnaire and feedback. From the given report of the
topic, the following conclusions have been drawn:
Firstly, it can be concluded that the company has successfully carried out the policy of
distribution.
Secondly, JK is one of the best Tyre manufacturing companies in India. Where
theimprovement is required is the relationship with its potential customer
Further JK tyre can increase its market share throughcustomer relationship program and
brand awareness strategy
.Lastly, the conclusion to be drawn is that all the dealers as well as the customers are highly
satisfied with the distribution policy of the company.
Thus, the following are the conclusion that have been drawn after completing the full project
report of the distribution of J.K Tyresindustries Ltd

30. 28 |P a g e
Bibliography
Books
JK tyre total control Business communication book
Author- MalhotraVikram
Website
https://en.wikipedia.org/wiki/JK_Tyre
http://www.jktyre.com/blaze/
http://www.thehindubusinessline.com/companies/jk-tyre-shifts-strategy-to-focus-on-
replacement-market/article5426206.ece

31. 29 |P a g e
Annexure

32. 30 |P a g e
QUESTIONNAIRE
Dear respondent,
I am Biswajit Borah, a student of B.COM 6th
semester of North Eastern
Regional Institute of Management (NERIM) under Dibrugarh university. As a
part of our academic curriculum, I am conducting a survey on “A study on the
promotional strategies of JK tyre industries ltd with special reference to Beltola branch office
Guwahati. I shall be very much thankful if you kindly give a few minutes of your
valuable time to answer the following questions. The responses will help me in
fulfilling the objectives of my study. The information provided by you will be
completely kept confidential and will be used for academic purpose only.
Name: -
Gender: - Male Female
Age: -
Occupation: -
Address: -
Pin Code: -
Mobile No.:-

33. 31 |P a g e
1. Why do you prefer JK tyre.
Quality
Price
Service
Discount
2. Which promotional strategy do customer prefer JK tyre?
Advertisement through media
Sales Promotion
Hording or Banners
Word of mouth
3. To what extend do customer plan to give JK tyre greater emphasis in
business.
Great extent
Moderate extent
Slight extent
Not at all
4. Reasonbehind the selecting JK tyre
Lasting capacity
Carrying capacity
Durability

34. 32 |P a g e
5. JK tyre Qualities of selected as per respondents.
Service
Less Erosion
Claim
Mileage
6. What is customer confident that JK tyre will gain additional market share
in tyre industries in the coming year.
Very confident
Confident
Somewhat confident
Not sure
7. How does customer rate JK tyres?
1star
2star
3star
4star
5star
8. Compared to APPOLO how JK tyre offers advantages in selling
situations.
Strong advantage
Slight advantage
About the same
Slight disadvantage
Strong disadvantage

35. 33 |P a g e
9. Comparing to APPOLO how JK tyre does offers advantage in service and
supplies business.
Strong advantage
Slight advantage
About the same
Slight disadvantage
Strong disadvantage
10. How much customer profit from JK tyre products.
25% or less
25% to 29%
30% to 49%
50% to 74%
75% or more
11.On average, which of the following best describes JK tyre management
timeliness in responseto customer request and inquiries?
Very timely
Somewhat timely
Mixed
Somewhat slow
Very slow