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  1. 1. BUSSINESS PLANNING* *) Materi dan slide diadaptasi dari perubahan Disampaikan Dalam Diskusi Kelas Mata Kuliah Ekonomi Manajerial Dosen Pengampu : Prof. Dr. Suhendar Sulaeman Oleh : Biyah Djauhar Irvan SEKOLAH PASCA SARJANA UNIVERSITAS MUHAMMADIYAH JAKARTA 2014
  2. 2. What Is Bussiness planning? • Written description of your business's future. • It desribes what you plan to do and how you plan to do • It helps to perform a number of tasks for those who write and read them.
  3. 3. Who Needs Bussiness Plan? • Anybody who begins or extends a venture that will consume significant resources of money, energy or time, and that is expected to return a profit, should take the time to draft some kind of plan (bussiness Plan)
  4. 4. Why? • Business plan is not only a fund raising tools, but it’s a tool for understanding how your business is put together. • You can use it to monitor progress, hold yourself accountable and control the business's fate. And of course, it's a sales and recruiting tool for courting key employees or future investors. • it’s usefull to review everything at once: your value proposition, marketing assumptions, operations plan, financial plan and staffing plan.
  5. 5. Mission Statement • Clearly state your company’s long-term mission. – Try to use words that will help direct the growth of your company, but be as concise as possible.
  6. 6. The Team • List CEO and key management by name. • Include previous accomplishments to show that these are people with a record of success. • Summarize number of years of experience in this field.
  7. 7. Market Summary • Summarize your market in the past, present, and future. – Review those changes in market share, leadership, players, market shifts, costs, pricing, or competition that provide the opportunity for your company’s success.
  8. 8. Opportunities • Identify problems and opportunities. – State consumer problems, and define the nature of product/service opportunities that are created by those problems.
  9. 9. Business Concept • Summarize the key technology, concept, or strategy on which your business is based.
  10. 10. Competition • Summarize the competition. • Outline your company’s competitive advantage.
  11. 11. Goals and Objectives • List five-year goals. • State specific, measurable objectives for achieving your five-year goals. – List market-share objectives. – List revenue/profitability objectives.
  12. 12. Financial Plan • Outline a high-level financial plan that defines your financial model and pricing assumptions. – This plan should include expected annual sales and profits for the next three years. – Use several slides to cover this material appropriately.
  13. 13. Resource Requirements • List requirements for the following resources: – Personnel – Technology – Finances – Distribution – Promotion – Products – Services
  14. 14. Risks and Rewards • Summarize the risks of the proposed project and how they will be addressed. • Estimate expected rewards, particularly if you are seeking funding.
  15. 15. Key Issues • Near term – Identify key decisions and issues that need immediate or near-term resolution. – State consequences of decision postponement. • Long term – Identify issues needing long-term resolution. – State consequences of decision postponement. • If you are seeking funding, be specific about any issues that require financial resources for resolution.