1. Refill-A-Bull

2. SLIDE 1
Team Name: What is your organization’s name? Contact info, name and title of primary contact?
Include a one-sentence description of what your company does.
ANSWER:
Entrepreneurs in Action (Enactus) formally known as Students in Free Enterprise (SIFE) at the
University of South Florida is an IRS and State of Florida non-profit student organization that
applies business concepts to develop outreach projects that serve members of the community
through educational outreach projects that embody social, economic, environmental, personal,
ethical, and sustainable change.
Video about our organization: http://www.youtube.com/watch?v=NofloGGfMeQ
Please contact Vanessa Vasquez, Project Leader for the “Think Beyond Plastic” Competition via
email at vanessav1@mail.usf.edu or by phone at (813)919-1705.
SLIDE 2
What specific problem are you tackling? We know you’re helping solve plastic pollution, but
which part of it, specifically? Persuasively describe what you’re targeting.
ANSWER:
Our Enactus team is focused on tackling the large amount of plastic bottle pollution generated by
the students, faculty, and staff on college campuses; however, to begin we have initiated our
sustainability program at the place we call home: University of South Florida.
Four years ago, we noticed the high amount of plastic water bottles being bought and thrown into
trash bins around campus. Our team decided to focus on the health and environmental problems
associated with plastic water bottle consumption:
1) The use and consumption of plastic bottled water can be damaging to an individual’s
health over time because bottled water is less regulated than tap water. People are
generally unaware that they are being exposed to the contaminants that are in plastic
bottled water.
2) Plastic also creates toxic pollution at every stage of its life making it very damaging to
our environment. Approximately 80% of all purchased water bottles ended up in a
landfill for thousands of years and only 10% are incinerated creating other pollutants in
the atmosphere. People are unknowingly contributing to the plastic waste being thrown
into the already overflowing landfills each and every time they purchase and tossed a
water bottle in the trash bins on campus.
3) Plastic waste also consumes an enormous amount of energy and resources simply in
recycling and cleaning costs for the University of South Florida.

3. It is because of these problems that our organization has devised a plan to reduce the reliance of
bottled water while increasing the use of reusable and recyclable bottles for water intake with a
project called “Refill-A-Bull.”
SLIDE 3
How does your product solve the problem you described? Explain your value proposition and
how your impact will be measurable. For this slide, focus on being persuasive, rather than
technical.
ANSWER:
The mission of the Refill-A-Bull sustainability program is to advance the University of South
Florida’s strategic goal of creating a sustainable campus environment.
The Refill-A-Bull project’s strategic goals:
 End the reliance and dependency of disposable plastic bottles at the University of
South Florida.
 Reduce the overall carbon footprint for students, faculty and staff at the University
of South Florida.
 To raise awareness and improve understanding of the complex problem of plastic
pollution for the students, faculty and staff at the University of South Florida.
The Refill-A-Bull project resolves the above-mentioned problems at USF in the following ways:
1) Provides a way for students, faculty and staff members to drink healthier water by
installing a filtered water system in every building on campus.
2) Provides students, faculty and staff with an easy and simply method of refilling their
water bottles. Each water refill station has similar features to that of a regular water
fountain; the only difference is we have designated a slot for water bottle refills that
automatically activates and deactivates via motion sensor.
3) Reduces the alarmingly high amount of plastic bottle waste on campus each time the
students, faculty and staff members use one of our water refill stations because instead of
throwing away their empty water bottles and purchasing another, they simply refill it.
4) Measures the impact of each water station in reducing the amount of disposable plastic
bottles on campus. Each water station is equipped with a digital tracking system that
allows our team to accurately record the number of water bottles that have been refilled.
Our organization is responsible for continuously gathering this data as well as ensuring

4. the continual upkeep and maintenance of each water station on campus on a monthly
basis.
5) Educates and informs everyone who uses a water refill station of the complex problem of
disposable plastic as the primary source of plastic pollution by displaying stickers above
every water refill station with facts about the devastating effects of plastic waste.
6) Promotes the use of reusable water bottles for an environmentally friendly college
campus by provides students, faculty and staff with the opportunity to purchase our
stainless steel water bottles for sale at USF bookstore.
7) The use of our stainless steel bottles will save the university money by reducing the
amount of plastic bottles that must be hauled away for recycling. The use of our stainless
steel bottles will also help keep the USF cleaner by reducing the amount of plastic bottles
“left behind” by the students, faculty and staff. The cleaning staff will spend less time
cleaning up discarded bottles and more time on more important job duties, increasing the
productivity and potential profit earnings for USF.
SLIDE 4
How does your company make money? Who are your customers and how do they find your
product?
ANSWER:
Enactus at USF is a registered IRS non-profit organization. The funds we generate are through
fundraising, donations and in-kind aid from our supporters to assist with our educational
outreach projects. As a student organization, we also receive a small amount of funding from our
student activities board which assists with incidentals for meetings and recruiting.
SLIDE 5
Tell us about your technology. How does it work, and what resources does it require? Diagrams
may be more helpful than text here.
ANSWER:
The first phase of the Refill-A-Bull project uses Elkay’s new EZH2O™ bottle filling station that
provide a rapid fill of filtered water to quench thirst and minimize plastic bottle waste in the
environment. The EZH20™ water refill stations have similar features to that of a regular water
fountain; difference is they have designated slots for water bottle refills that automatically
activates and deactivates via motion sensor. Each water station is also equipped with a digital
tracking system called the “Green Ticker” that counts the quantity of 16.9 oz. bottles saved from
the landfill. This feature allows our organization to accurately record the number of water bottles

5. that have been refilled. Each EZH20™ water refill stations meets adult and child ADA standards
when properly installed.
The resources required for the EZH20™ water refill stations are as follows:
1) Retro-fit Kit designed for easy field installation
2) In-wall unit comes with mounting frame to make installation simple and quick.
3) In-wall unit is available with an Elkay 8 gallon chiller or can pair with larger
Elkay remote chillers located within 10-15 feet of unit.
4) External Visual Filter Monitor confirms filter water delivery and indicates when
filter needs changing.
5) In-wall unit has hinged top and bottom access panels for easy service.
6) Integrated Silver Ion Anti-Microbial makes it easy to clean by protecting against
mold and mildew.
Specifications/Diagram: http://www.elkayusa.com/cps/rde/xbcr/elkay/14-57A-EZH2O.pdf
The second phase of the Refill-A-Bull project requires the uses and the distribution of our
reusable water bottles are made of stainless steel.
Imprint Area:
Body - 2 3/4"w x 3 1/4"h per side, 7 1/2"w x 3 1/4"h wrap
Rim - 2 3/4"w x 5/8'H per side, 7 1/2"w x 5/8" h wrap

6. Lastly, the third phase of the Refill-A-Bull project requires the uses of promotional and
educational materials such as flyers, signs, posters and “green tips” stickers that are placed on
every water refill station that displays fun facts and tips on why people should refill their water
bottles.
SLIDE 6
What is your marketing and sales strategy? Describe how you will reach your target audience
and customers. What channels will you use, and what are the approximate costs?
ANSWER:
Our team’s marketing and sales strategy for the Refill-A-Bull project consist of displaying
promotional materials such as flyers, signs, and “green tips” stickers.
Our organization rents a free booth for on campus events where we provide the students, faculty,
and staff with flyers and campus maps that highlight the locations of every Refill-A-Bull water
station at USF. The promotional signs direct people to a nearby water refill station on campus
and the “green tips” stickers, located on each water refill station on campus, educates students
about the devastating effects of plastic waste and the benefits of using the Refill-A-Bull water
stations.
We have also designed and produced stainless steel water bottles for sale to use at the refillable
water stations in our campus bookstore for $5 each.
In addition to this, we have been able to reach our target audience and the community at large
through Refill-A-Bull’s widespread media coverage listed below.
http://news.usf.edu/article/templates/?a=3507&z=121
http://www.abcactionnews.com/dpp/news/region_tampa/usf/usf-fountain-technology-aims-to-
reduce-plastic-water-bottle-waste-
http://video.tbo.com/v/42048360/new-program-at-usf-examines-water-bottle-usage.htm
http://www.usforacle.com/students-push-for-greener-water-1.1601796#comment898973
SLIDE 7
Who are your competitors? Better to be thorough than narrow: We want to see that you’ve done
your homework. Focus on why you’re good instead of why your competitors are bad.
ANSWER:
Our strategic partnership with the USF Patel College of Global Sustainability, USF Office of
Sustainability and USF Physical Plant executes one of USF’s strategic goals of creating a

7. sustainable campus environment. To accomplish this goal, we are working to transform the
University of South Florida into a ‘Green University’, where decisions structural and routine
consider both individual and collective impacts to our campus, community, economy, and
environment. As citizen-scholar activists, we share a sustainability ethic that promotes
conserving resources, reducing waste, recycling and reusing materials, finding new sources of
clean energy, increasing energy efficiency, and diminishing life-cycle impacts and our
consumption of greenhouse gas producing materials.
USF has earned a gold rating for its efforts to build an environmentally-conscious campus and
advance sustainability efforts through cutting-edge research from the Association for the
Advancement of Sustainability in Higher Education, the nation’s leading advocacy group for the
green campus movement.
Refill-A-Bull is working to stop global plastic pollution crisis and its toxic impacts on humans,
animals and the environment which is far more valuable and important than company profits. As
such, our main competitor in the success of this project is The Coca-Cola Company which
distributes Dasani water throughout campus based on their contract with the university.
SLIDE 8
Who’s on your team? What experience do they bring? Describe your management and, if
applicable, board of directors, advisors and investors.
ANSWER:
The Enactus team at the University of South Florida consists of students. Our student members
are diverse in culture, background, and fields of study which allow for a wide variety of creative
talents and worldly ideas when crafting our projects. Our team members volunteer their time to
work on our educational outreach projects.
Our Board of Directors consists of the following persons:
1) Mr. Dameion Lovett, M.Ed. | Associate Director, University Scholarships & Financial
Aid
2) Mr. Ferdian Jap, M.S., M.B.A | Cutting Edge Events Producer
3) Mrs. Katherine Gonzalez | Executive Director, Enactus at USF
Our Business Advisory Board (BAB) consists of the following persons:
1) Dr. E. Christian Wells | Director, USF Office of Sustainability
2) Mrs. Christie Garrido | Assistant Vice President, BB&T
3) Mrs. Paula Griffith | Regional Recruiter, Masonite
4) Ms. Kelly Rzeszut | Employer Relations Coordinator, USF Career Center
5) Ms. Donna Hughes | Assistant Regional Manager, Sam’s Club
6) Mr. J.R. Haworth | Director, USF Corporate Mentor Program
7) Mr. Erik Peterson | Clothier, Haberdasher, Tom James Custom Clothing

8. Our additional supporters are:
1) Mr. Jeff Walters | President Elect, Project Management Institute Tampa Bay
2) Mrs. Katie McGill | Tampa Bay Store Manager, Dress for Success
3) Mr. Robert Herron | Facility Manager, USF Marshall Student Center
Our Board of Directors is responsible for the overall management and direction of our team.
Since our membership is constantly changing, the board provides stability in keeping the team
sustainable.
Our BAB provides our student members guidance and mentorship by: Introducing them to other
business leaders in the community; suggesting project ideas; providing access to needed
resources; potential funding opportunities; giving feedback on projects and critique of our annual
presentation to summarize our educational outreach projects.
Our projects are conceived and conceptualized by our student members who work together to
help ensure the project meets the Enactus educational criterion: Considering the relevant
economic, social and environmental factors, which Enactus team most effectively empowered
people in need by applying business and economic concepts and an entrepreneurial approach to
improve their quality of life and standard of living. Refill-A-Bull meets this criterion and many
of those coveted by the Plastic Pollution Coalition.
SLIDE 9
Financials: What is your projected revenue three and five years out? How many customers do
you expect to have then, and at what conversion rate? What startup capital do you need? Have
you raised any money through friends, family or angels? How long will that money will last, and
when will you need to raise your next round? Financial forecasts are, by nature, guesses, but we
need to see your thinking behind them.
ANSWER:
To date for this year, we have saved 3.6 million plastic water bottles from landfills. Within the
next two months, 18 more water fountains will be installed/retrofitted, bringing our total number
of machines on campus to 73. Our projections for numbers of plastic water bottles saved from
landfills over the next three years is 14,334,300 (averaging 65,450 refills per unit each year), the
equivalent to $17,917,875 dollars saved by students, faculty and staff from the purchase of
bottles of water from machines and restaurants on campus. Over the next five years, 23,890,500
plastic water bottles will be saved from landfills and $29,863,125 dollars saved by students,
faculty and staff.
Our partners in the Office of Sustainability and Physical Plant are raising funds to install
machines in buildings across campus. This is a slow process requiring a lot of funds. Each

9. machine typically costs $1,000-$2,000 depending on the location of the unit to be installed or
retrofitted. There are currently machines in 55 of 272 buildings on our 2000 acre campus. Our
intention is to use the funds to assist with the installation of more machines at a faster rate and
provide more data to support the elimination of plastic on our campus.
We expect to impact the entire campus of 40,000 students plus 12,000 faculty and staff in
ditching their plastic water bottles in favor of reusable ones to be used at any water refilling
station that is convenient to them. We are currently using the funds raised from the selling of our
refillable stainless steel water bottles for supporting the project. Since this source of revenue is
dependent on sales volume, it is highly unpredictable how long it will last. Therefore, our long-
term financial projections are limited since this project is intended to save rather than make
money.
SLIDE 10
Sustainability: Explain how your company is ecologically sound. What action are you taking to
build sustainability into both the production of your product and operations of your company?
ANSWER:
Our university president signed the American College & University Presidents Climate
Commitment. The American College & University Presidents Climate Commitment is a
campaign to assemble institutional pledges to neutralize greenhouse gas emissions, and to
accelerate higher education’s research and educational efforts to equip society with the
information and tools to re-stabilize the earth’s climate.
Refill-A-Bull is ecologically sound in the sense that it has advanced the University of South
Florida’s strategic goal of creating a sustainable campus environment. We share a sustainability
ethic that promotes conserving resources, reducing waste, recycling and reusing materials,
finding new sources of clean water, increasing energy efficiency, and diminishing life-cycle
impacts and our consumption of pollutant producing materials. We engage in this ethic to guide
the development and implementation of this program and its course of action in the operation
and management at the University of South Florida as well as its educational teaching and
awareness for our peers.
Over the past two years, our Refill-A-Bull project has garnered a number of print, online and
televised stories as shown in slide 6 above. Our university administration is a key supporter of
this project and positive media exposure for the university provides an extensively sustainable
project for our team.
SLIDE 11

10. What is your current status? Any accomplishments to date you’d like to mention? What’s on
your timeline for the near future? If you win the $50,000 First Prize, how will you use the
investment?
ANSWER:
Our plans to implement our “Refill-A-Bull” water stations were approved by the University of
South Florida’s Office of Sustainability and Physical Plant. With the assistance of the Physical
Plant department, we have successfully installed water stations in 55 buildings on campus and
the results have been incredible! In just one year alone, we recorded having eliminated over 3.6
million plastic water bottles from going into a landfill. At only $1,000 per unit, we have
successfully saved $4.6 million in recycling costs. Just imagine what we can do with a water
station in all 272 buildings on campus! Our hope is to continue to cut recycling costs and plastic
waste from ever reaching our landfills.
Should we win the $50,000 First Prize, we would to continue reducing the amount of plastic
water bottle waste by installing more “Refill-A-Bull” water stations through the entire campus.
We would use $2,500 of the funds to continue promoting and educating our campus on the
importance of ending our dependence of disposable plastic and the reduction of plastic in our
campus’s carbon footprint.
We would use $5,000 of the funds for initiating awareness programs to help start seminars to our
campus community to have a discourse about plastic pollution in the environment.
We would use $500 of the funds to help create and maintain a website which will highlight our
project and its benefits to the campus community and also provide an educational component for
all visitors to the site along with information and links to the Plastic Pollution Coalition site.
We would use the remaining $42,000 to install more water systems in 42 more buildings to help
us in achieve our goal faster of ending plastic water bottle use on our campus.
In addition to this, we wish to implement our water fountain system into educational institutions
all across the state of Florida and beyond.