Slides from a webinar hosted on 7/31 on 4 big trends in B2B paid search, with special guest Melissa Mackey.

1. Future of B2B
Paid Search
with special guest Melissa Mackey
Flickr: @dtwpuck

2. Why does paid
search matter?
Flickr: @annnna

3. Why Paid Search Matters
Drives considerable amount of lead volume

4. Why Paid Search Matters
Marketing cycle is among the shortest

5. Why Paid Search Matters
Win rates are second only to direct traffic

6. Where is paid
search headed?
Flickr: @rtv

7. Introduction
Melissa Mackey

8. #1: Mobile-First
Need to think “mobile first” including web pages

9. #2: One Click Conversion
Incubated initially in social but already seeing in
AdWords with app installs

10. #3: Watered Down Experiences
Ad networks will drive down experiences and
optimize for lowest common denominator

11. #4: Blurred Channels
Paid Search will mean more than just AdWords
and Bing Ads

12. Q&A

13. Connect AdWords and Salesforce using Bizible
to measure and make search optimization
decisions based on revenue, even before the
sales cycle closes. Learn more at bizible.com.
AdWords + Salesforce

14. You can find her blog at beyondthepaid.com
and she tweets at @Mel66. Learn more about
gyro at gyro.com.
More From Melissa

15. Thank You!