Bjorn Sintobin on succeeding in cross-border e-commerce in Europe – Frucon presentation at Google Think Performance 2013 in Brussels.
Outline:
I) Think about your digital business using the framework of the e-commerce value chain:
Marketing > Web shop > Payment > Fulfillment & Delivery > Customer service
II) 5 key factors to success in digital commerce:
-Think performance in logistics
-Think export
-Think content
-Think performance across business channels
-Think strategy
With a big thank you to Benny Sintobin for valuable input and Lieven Degrauwe for creation of the final artwork!
