In this webinar, Justin Noble, Blackbaud’s Account Manager, provides a detailed checklist with the steps you need to send a targeted appeal with The Raiser's Edge and NetCommunity. To view the recording of this webinar please visit: https://www.blackbaud.com.au/notforprofit-events/webinars/bbnc-boot-camp.

1. 02/09/2013
ONLINE FUNDRAISING BEST
PRACTICES
The A to Z of Sending a Targeted Appeal with Blackbaud
NetCommunity
Presented by: Justin Noble, Account Manager
Adam Ziman, NetCommunity Consultant

2. 02/09/2013
LET’S GET STARTED…

3. 02/09/2013
- Strategy Design
- Overview of implementation methodology
- Step-by-step guide
- Checklist
AGENDA

4. 02/09/2013
-Identify Your goal
-Maximise the opportunity
-Ensure you can measure success
STRATEGY DESIGN

5. 02/09/2013
The Raiser’s Edge:
1. Appeal and Packages in RE
2. Queries in RE
3. Assign Appeal-Packages & De-dupe
NetCommunity:
1. Email Lists
2. Landing Pages and Parts
3. Email Message
4. Conditional Content
5. Send the appeal
6. Measure the response
OVERVIEW OF STEPS

6. 02/09/2013
APPEAL & PACKAGES

7. 02/09/2013
QUERIES

8. 02/09/2013
DE-DUPE & ASSIGN PACKAGES

9. 02/09/2013
TARGETED EMAIL LISTS

10. 02/09/2013
TARGETED EMAIL LISTS

11. 02/09/2013
TARGETED LANDING PAGES

12. 02/09/2013
TARGETED LANDING PAGES

13. 02/09/2013
EMAIL MESSAGE

14. 02/09/2013
CONDITIONAL CONTENT

15. 02/09/2013
PREVIEW & SEND

16. 02/09/2013
EMAIL WITH TARGETED CALL TO ACTION

17. 02/09/2013
TARGETED LANDING PAGE

18. 02/09/2013
MATCHING SUCCESS PAGE

19. 02/09/2013
MATCHING EMAIL THANK YOU

20. 02/09/2013
MEASURE

21. 02/09/2013
The Raiser’s Edge:
Appeal and Packages in RE
Queries in RE
Assign Appeal-Packages & De-dupe
NetCommunity:
Email Lists
Landing Pages and Parts
Email Message
Conditional Content
Send the appeal
Measure the response
CHECK LIST

22. 02/09/2013
THANK YOU FOR ATTENDING!
Be sure to check the website for the recording posting
Let your Account Manager know if you have any questions or
would like to schedule a session with one of our BBNC experts!