I presented this at a 2014 Tableau Conference session with Albert Wong.
Netflix relies on data to make decisions ranging from buying and recommending content, to improving the streaming experience on devices.
This presentation shares our Big Data analytics architecture and the tools used to make data accessible throughout our business, focusing on how Tableau fits into our organization and why it aligns well with our culture.
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DATA @ NFLX (Tableau Conference 2014 Presentation)
1. DATA @ NFLX
Building a Culture of Analytics Everywhere
Tableau Customer Conference
2014.09.09
Blake Irvine
Manager, Device Analytics
Data Science & Engineering
birvine@netflix.com
Albert Wong
Manager, Reporting Platforms
Cloud & Platform Engineering
albwong@netflix.com
2.
3.
4.
5. Netflix and data in the news...
“Giving Viewers What They
Want” --New York Times
“The Science Behind the
Netflix Algorithms That
Decide What You’ll Watch
Next” --Wired
Data-Mining Boosts Netflix's
Subscriber Base, Showbiz
Clout
--AdAge
8. Big Data at Netflix
Size
● 50+ million members
● 1000’s of devices
● 100’s of systems
● >300B data pipeline events daily
● >10B row tables daily
Ubiquitous
● Data is everywhere
● Many complex systems
● Many engineering teams
producing and consuming
● Non-streaming teams produce
and consume data
● Culturally data driven
12. Team Structure
Data Science and Engineering
Marketing
data engineering
reporting
analyst
Finance Product Engineering ...
Business Functions
13. Team Structure
Data Science and Engineering
WE DO
NOT WHAT Marketing
data engineering
reporting
analyst
Finance Product Engineering ...
14. Netflix Team Structure
Data Science and Engineering
data engineering
reporting
analyst
Marketing
data engineering
reporting
analyst
data engineering
reporting
analyst
data engineering
reporting
analyst
Finance Product Engineering ...
Business Functions
15. Highly Aligned, Loosely Coupled
data engineering
reporting
analyst
Finance
data engineering
data architect
analyst/reporting
Marketing
16. Highly Aligned, Loosely Coupled
data engineering
reporting
analyst
Finance
data engineering
data architect
analyst/reporting
Marketing
27. Application Build Testing (1/4)
● Team: Product Engineering
● Context
○ Application automatically tested at every code
checkin
○ Several dozen performance tests run to measure
change and avoid regression
● Problem
○ Limited graphing tool built into test tool
○ Difficult / no customization
31. Certification Tracking (1/3)
Team: Certification Operations
Context
● We certify the Netflix implementation on many new
consumer electronics devices
Problem
● Time consuming to generate insights across multiple
disconnected systems
34. Operational Excellence (1/3)
Team: Data Science & Engineering
Context
● Ensure continuous development does not negatively
impact availability and resilience
Problem
● Multiple programs and data sources
● Need to link source data patterns to engineering tools
38. DATA @ NFLX
● Netflix is known for being data driven
● Big data is available everywhere
● Our culture enables analysis everywhere
● Tableau complements our culture
● We have organic growth throughout Netflix
● Growing part of our reporting platform
39. What can we answer?
Blake Irvine
Manager, Device Analytics
Data Science & Engineering
birvine@netflix.com
Albert Wong
Manager, Reporting Platforms
Cloud & Platform Engineering
albwong@netflix.com