1. » Awarded “Best in Show” at graduating class portfolio show
» Dean’s & President’s list multiple times
Bachelor of Science in Graphic Design
Art Institutes Int’l Minnesota
Blake Yeo
art director, creative thinker & dog lover
Why I do this
It’s a challenge. I have an unrelenting drive to collaborate, move beyond my
comfort zone to try new approaches and push brands forward. With strong
typographic skills & a propensity for bold, grid-based design, I strive to make
every project I conceive clean, legible & effective.
Where I’ve been
Education
Software & apps
» Mac OS or Windows OS
» Adobe Photoshop CC
» Adobe InDesign CC
» Adobe Illustrator CC
» Adobe Bridge CC
» Adobe After Effects CC
» WordPress
» Mailchimp
» InVision
» Microsoft Office Suite
phone 612.599.1077
email blakewy@gmail
web blakewy.com
Marketing Coordinator (2016–2018) | Designer (2015–2016)
Professional Liability Underwriting Society
While at PLUS I was responsible for the creative direction, branding and
graphic design needs of PLUS and PLUS Foundation. As the sole designer, I
independently managed projects and drove processes across all departments to
ensure timely delivery and accuracy of final products and member experiences.
I was also tasked with photographing national level events for use in marketing.
Graphic Designer (2012–2015) // DSTI
As the inaugural graphic designer at DSTI, I defined much of the workflow and
processes for the position and its integration with other departments. I was
responsible for the design & production of all marketing materials. I also initiated
and managed a redesign/user-experience overhaul of the website.
Senior Graphic Designer (2018–2019)
Global Experience Specialists
At GES, I integrated with a multidisciplinary team in the concepting, design and
management of large scale B2B/B2C corporate events. Touch points included
experiential marketing, attendee activations, general session/keynote graphics,
way finding, venue branding and more.
Art Director (2019–Present) // Wixon Jewelers
As the AD at Wixon Jewelers, I'm responsible for the direction and execution
of all creative, including print advertisements (Artful Living, MSP Magazine,
Star Tribune), social media marketing, web design, email marketing campaigns,
lifestyle photo shoots, macro product photography and more. In addition, I
also conceptualize, layout, design and manage the 76 page yearly in-house
publication, The Wixon Experience, which is mailed to 100,000 homes and has
over 300,000 readers annually.
My sweet skills
» Photography DSLR
(product, focus stacking &
event photography)
» Social Media Marketing
» Project Management
» Vendor research &
management
» Basic CSS & HTML
» Site Maps & Wire frames
» Appreciation of grids &
understanding of responsive
design axioms
» Illustration
(traditional & digital)
» Presentations
(Powerpoint or Keynote)
» Basic Video Editing
» Graduated with 3.5 GPA.