Presented proprietary data about women's use of social media and their interest in politics and news content in Washington DC, both at the Obama White House, and to Republican party staffers.

1. 1
A look at the Web’s most influential user…
and her motivations
Elisa Camahort Page
Co-founder and COO
Erin Kotecki Vest
Political Director
Women and Social Media

2. 2
Source: 2009 Women and Social Media Survey by BlogHer, iVillage and Compass Partners.
Women are Power Users of Social Media
The question: Do you participate in the social media space at least weekly?
U.S. women online=
79 million
Equals
42 million
American
women
are active
in social media
every week.

3. 3
Source: 2009 Women and Social Media Survey by BlogHer, iVillage and Compass Partners.
What are Woman Using Online?
16%
6.7 million
55%
23 million
75%
31.5 million
40%
16.8 million
(e.g. Facebook,
MySpace)
(e.g. Twitter)
* Activities are not mutually exclusive

4. 4
Women who blog are significantly more active across
all forms of social media:
•80% read daily or 2-3x/week
•57% blog daily or 2-3x/week
•>80% use social networks (1/3 of social network users do no
other social media activities weekly)
•35% do status updating
•Leading edge of new trends (25% “strongly applies to me”)
•Most tech savvy segment (30% “strongly applies to me”)
Source: 2009 Women and Social Media Survey by BlogHer, iVillage and Compass Partners.
Women: The Bloggier the Better

5. 5
We trust what we use, and we use what we trust
• Whether we are active in social media or not, we trust
friends first
• “Active” social media users trust every single social media
source more than they trust every single traditional media
source
• Those are are not active social media users trust every
single traditional media source more than they trust every
single social media source
Source: 2009 Women and Social Media Survey by BlogHer, iVillage and Compass Partners.
Women: The Trust Factor

6. 6
Source: Twitter.com
Women: We Tell Our Friends

7. 7
Activity
“Are you spending more,
less or the same time on
these media?”
General
Populatio
n Less
Time
‘08 (%)
General
Populatio
n Less
Time
‘09 (%)
BlogHer
Network
Less Time
‘09 (%)
Reading newspapers 22% 39% 57%
Reading magazines 25% 36% 44%
Listening to radio 20% 31% 36%
Watching TV 24% 30% 53%
Talking on the phone N/A 28% 39%
Message boards and forums N/A 25% 31%
Meeting with people in person 12% 19% 23%
Visiting traditional websites 12% 6% 16%
Source: 2009 Women and Social Media Survey by BlogHer, iVillage and Compass Partners.
Women: Shifting Time Away from Traditional
Media

8. 8
>50% of women said they
tune into blogs for news
on:
• Technology
• Social issues
• Politics
• Current events
• Green issues
• Pregnancy and baby
• Travel
• Business and career
• Personal finance
Women: Hard News Junkies and Frugalistas

9. 9
Top Ten search terms on the BlogHer Network of 15+ MM
women in October 2008:
1.obama
2.palin
3.sarah palin
4.mommy
5.infertility
6.michelle obama
7.barack obama
8.sex
9.null*
10.kitchen
Source: BlogHer Network search. * “null” indicates a carriage return in an empty search box
Women: Searching for Conversations about
Politics

10. 10
• Number one most-trafficked post on
BlogHer.com in 2008 was about:
The presidency*
• Number of top ten posts most-trafficked
posts on BlogHer.com in 2008 about
politics or the economy: Seven
• Number of blogs by women about
politics listed in BlogHer's directory of
30,000 blogs across 24 topics:
January 2007: 379
October 2008: 2,664
Source: BlogHer.com and BlogHer Network search
Women: Talking about Politics and the Economy

11. 11
• The technology exists, leverage it
– "If you truly want to reach women, moms particularly, you have to come
to them, especially online. By only doing it "your way," i.e., on your own
Web sites, you are doing your campaign a disservice.”
– "Not all women are mothers or married. Reach out to single women and
women without children as well."
– “It’s important for the campaigns to reach out to women, but not by
stereotyping them or a “marketing” gimmick.”
• We want to hear directly from candidates
– “It does no good to hear information from third-party sources.”
– “It’s irrelevant what they [the media] think. I want to hear the candidates
and decide for myself!”
– “I'm sure this is a terrifying thought to the candidates, but technology
has enabled us to actually have a conversation. Let's have that
conversation.”
Source: 2007 BlogHer.com survey of voters about how to cover 2008 Election.
What do Women Want from Politicians?
Talk with us directly, and let us participate

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"I'm a mother. I'm a writer. I'm a taxpayer. I'm a
citizen. I'm a member of corporate America. I'm a
recycler. I'm a daughter. I'm a consumer. I
understand needing to break people into
demographics when you're trying to get messages out
in a short amount of time, but the candidate who
stops treating women as [having just] one facet of
their personalities will make a lot of inroads with
BlogHers - I'm sure of that, regardless of political
affiliation.”
~ Rita Arens, Surrender Dorothy