Google Plus Content Wheel for Social, Mobile and Search Marketing ROI
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http://www.mintsocial.com - What are the most effective ways to do content marketing? Mint Social has found that leveraging multi-media content marketing campaigns, we call it The Content Wheel, is the longest lasting and most effective way for deploying ongoing content marketing strategies. Content remains a challenge to create with many businesses and The Content Wheel helps to increase your visibility in search engines and social networks. Think of a single piece of content, like a video, as a multi-media campaign. By creating a transcript of the video, taking screenshots of the video and turning the transcription into a blog post, a press release and a document, you now have 5 unique forms of media to promote over a 2 month period of time (or longer). This presentation also shares strategies for local search marketing called Geo-SoMo, geo-tagging content for social and mobile marketing. Learn more at http://www.mintsocial.com/content-marketing/
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Google Plus Content Wheel for Social, Mobile and Search Marketing ROI
- 1. ““Social Media Content”Social Media Content” Is Google Plus the Most Important Social Network? Matthew O’Brien |Mint Social |facebook.com/mintsocial |@Mint_Social |@Blogster |Mintsocial.com http://gplus.to/matthewobrien http://gplus.to/mintsocial
- 2. Matt OMatt O’Brien’Brien CEO Mint Social Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
- 3. Matt OMatt O’Brien’Brien CEO Mint Social Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
- 4. Matt OMatt O’Brien’Brien CEO Mint Social Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
- 5. ??Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
- 6. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Source: Hubspot.com
- 7. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com 54% of smartphone use is motivated by communication, and 33% by entertainment Source: Hubspot.com
- 8. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Source: Hubspot.com
- 9. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Source: Hubspot.com
- 10. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Source: Hubspot.com
- 11. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Source: Hubspot.com
- 12. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Source: Hubspot.com
- 13. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Source: Hubspot.com
- 14. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Sponsored Stories generating 13 x click-through rates. Smartphone users least likely to see ads on Facebook (3% to 13% chance of being seen ‘below the fold.’)
- 15. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Source: Hubspot.com
- 16. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Source: Hubspot.com
- 17. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Image Source: http://bit.ly/Szq7YY
- 18. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Blogs/Articles Images Status Updates Location specific Videos SMS Reviews Reporting Content Engine
- 19. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Image source: http://bit.ly/Xi4eTK & Google.com
- 20. Full Video Teaser Video Blog Headlines (Status Update) Photos from Video (screen shots) Blog Networks Other Media Video Marketing - Content Distribution
- 21. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com • 400+ million users • 1 of 4 people login once a month • Google+ dominates in search results Source: http://www.ebizmba.com/articles/social-networking-websites
- 22. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Source: Hubspot.com
- 23. To Do List in Google+To Do List in Google+ Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
- 24. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Google+ business page Verification – Add your badge on your website.
- 25. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Add and verify all your social media profiles and blogs on your Google+ profile page.
- 26. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Claim your blogs and other websites that you are an author on. Learn how to do this: http://bit.ly/RDZS4v
- 27. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Claim your YouTube account that is connected to your Google+ profile (also enables Hangouts). Key point: If you have a YouTube account tied to another gmail email, you can transfer this account to another Google+ account.
- 28. Integrating Offline/OnlineIntegrating Offline/Online MarketingMarketing Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
- 29. GeosomoGeosomo [gee-oh-so-moe] Geographically targeted mobile social media marketing • Integrates online & offline marketing • Improves customer experience by offering enhanced content • Offers Business Owners better tracking/analytics of marketing. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
- 30. Smartphone Penetration Base: % of population, 2009-2010 demographic trend Source: Hubspot 31% Smartphone Use has Taken OffSmartphone Use has Taken Off Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
- 31. Searches on MobileSearches on Mobile DevicesDevices Non-search engine queries (Facebook, Craigslist)………. Local business searchers using social networks……… Search engine queries……… 9% 22% 9% (% using Facebook……………93%) Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
- 32. Nearly All Consumers (97%) NowNearly All Consumers (97%) Now Use Online Media to ShopUse Online Media to Shop LocallyLocally • Source: http://www.biakelsey.com/Company/Press-Releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} |
- 33. 49,884,000 Pre-designed, Pre- indexed SEO optimized websites. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
- 34. 90% of customers are using Google Maps to find local businesses BUT… Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
- 35. Less than 7% of Businesses have claimed their listing! Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
- 36. 60% of Google Maps Searches are on Mobile Devices Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
- 37. GoogleGoogle “7 Pack”“7 Pack” Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
- 38. {Step 1} Create a Profile{Step 1} Create a Profile DocumentDocument • Consistency across local listings • Syntax is Important – i.e. Phone #: (xxx) xxx-xxxx or xxx-xxx-xxxx Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
- 39. {Step 2} Create Profiles{Step 2} Create Profiles • Local Listings(except Google Places—more on that in a minute) • Photo – Panoramio – Picasa – Flickr • Video – Youtube Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
- 40. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
- 41. {Step 3} Post Geo-Tagged Content{Step 3} Post Geo-Tagged Content • Photos – keyword optimized— example:mountain-biking- sedona-az.jpg – Split images up between photo sharing sites – Map to your corporate address —exactly the same as your office address • Video – Youtube geotagging • Blog Posts – Post Mapper –open graph api Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
- 42. {Step 4} Create or Claim{Step 4} Create or Claim Google Place PageGoogle Place Page • Same as other local listings • Grab a few geo-tagged photos from each photo site • Grab at least 1 geo- tagged video from YouTube Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
- 43. {Step 5} Get Reviews{Step 5} Get Reviews • Be Remarkable. • Make it easy. Put direct links on your website for reviews OR Use a service like Customer Lobby. • Offer incentives to customers that post a review/check in – Free Gift – % off next purchase – Other ideas? Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
- 44. Social and Mobile UsersSocial and Mobile Users …are influencers…are influencers Consumers who use social networks and smartphones ….write reviews In the past 30 days ….40% have submitted between 2 and 5 Reviews “Great Food at a Great Price” “Great Food at a Great Price” “Solid value”“Solid value” Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
- 45. Top Responsibilities for Local Respond to questions and complaints……………………..81% Special offers, promotions and events……………………..78% Company photos……………………………………………..66% Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
- 46. Visibility Multiplier EffectVisibility Multiplier Effect Website (SEO and PPC) Content Engine Views Time Audio Video Photo PR ArticlesProfiles Docs, PPT Blogs Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
- 47. Microsoft Ever used one of these?Ever used one of these? Google Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
- 48. Examples of QR Code MarketingExamples of QR Code Marketing Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
- 49. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com +
- 50. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
- 51. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
- 52. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
- 53. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Source: www.seomoz.org/blog/tips-to-use-google-for-seo Optimization Tips
- 54. Social Media – Online Marketing Dashboard Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
- 55. I Know a CompanyI Know a Company Started a Blog Writes Posts Creates Profiles Syndicates Content Creates New Content Syndicates from G+ …that gets results! Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
- 56. Case Study – APECH Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com • Arizona Partnership to End Childhood Hunger • Having a social media presence; blog, social media profiles and online videos • APECH received a $20,000 grant from WalMart Charities from an online search • APECH is social media leader for gov’t agencies
- 57. Partnership Goals for Measuring Results and ROI 1. Increase social mentions and create inbound links to your website. 2. Improve local keyword rankings for your top landing pages. 3. Increase traffic to your website. 4. Build an online community through social media marketing. 5. Create inquiries for your brand. Social Media in Action – ROI Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
- 59. Matthew O’Brien http://gplus.to/matthewobrien http://gplus.to/mintsocial 480-818-MINT mint@MintSocial.com MintSocial.com Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Notas del editor
- What do you do when default government firewall settings block access to all social media websites? You get creative and become a showcase for government agencies across the country. We are proud to help this out of the box thinking government run charity leverage social media to promote their worthy cause.