Best VIP Call Girls Morni Hills Just Click Me 6367492432
ย
BlueChip Online Reputation Risk Checklist
1. The BlueChip* online reputation risk checklist
Staying safe in social media: for financial services
Stage 1: Hygiene factors
1. First five pages of Google are reviewed for negative content ยฃ
C
ompany name, products and spokespeople are registered on major
2. ยฃ
social platforms (e.g. Twitter handle/s, Facebook and LinkedIn)
A
lternative names, parodies also registered to mitigate passing
3. ยฃ
off/spoof issues
4. LinkedIn company page is reviewed updated ยฃ
5. Online sign-off team1 appointed process agreed ยฃ
6. Social media policy for all staff implemented ยฃ
7. Free social media monitoring in place with basic keywords ยฃ
8. C-level executives have completed a โSocial Media 101โ together ยฃ
K
ey digital influencers are identified followed (based on industry
9. segment key topics e.g. politicians, industry associations, ยฃ
advisers, consumer bloggers)
*
BlueChip Communication is Australiaโs leading financial services communication firm.
We offer social media communication consulting, training, counsel and content services.
Contact Valentina Ciampi or Carden Calder at the points below for more about online reputation risk
management, to join our next free social media event or receive updates to this checklist.
1
S
uggested online sign-off team includes: legal/compliance; operations
(e.g. line management subject expert); PR/corporate affairs; marketing; customer service.
Follow us
@ BlueChip_Comm
Contact: social@bluechipcommunication.com.au
twitter.com/BlueChip_Comm
or call us on 02 9018 8600
2. Stage 2: Active management
10. Company description on LinkedIn is uniform across spokespeople ยฃ
Major social platforms have been audited for brand-related
11. ยฃ
competitor activity eg frequency, audiences, sentiment, dialogue
12. Social media monitoring and reporting is established (paid) ยฃ
13. Key digital influencers topics are identified and monitored ยฃ
14. An online issues log is updated regularly ยฃ
15. C-level executives are involved in ongoing social learning as a team ยฃ
16. Employee social media capability and activity has been audited ยฃ
Online reputation risks are tracked and managed by a team/
17. ยฃ
taskforce
Key digital influencers are identified as advocates, adversaries
18. ยฃ
or neutrals
Stage 3: Towards best practice
19. Relative risk profile of social channels drives resource allocation ยฃ
Real time monitoring is linked to business reputation risk data/
20. ยฃ
systems2
21. Issues management system processes include online ยฃ
Online rapid response crisis management capability established
22. ยฃ
tested3
23. All employees are trained on the social media policy ยฃ
24. Key digital influencers are in dialogue with your organisation ยฃ
Branded social channels are clearly linked to existing online brand
25. ยฃ
assets e.g. website, customer portals, marketing collateral
As at 1 August 2012.
2
From operational risk management function /or corporate affairs issues log
3
D
esktop or crisis simulation assesses capability: chain of command; speed;
audience acceptability; team functioning.
Follow us
@ BlueChip_Comm
Contact: social@bluechipcommunication.com.au
twitter.com/BlueChip_Comm
or call us on 02 9018 8600