Social Media for Wealth Mangement
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A look at insurance and wealth management consumer in social media - what they are up to and what your company can do about it. Presentation given by Carden Calder, Managing Director BlueChip Communication, at FSC Life Conference 2012
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Social Media for Wealth Mangement
- 1. A closer look at the world, the woods & the trees Insurance and wealth management consumers, what they're up to in social media... and what you can do about it Thursday, August 2, 12
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- 4. Woods? Some commonly held views about the social landscape 1. Insurance is sold not bought 2.The rules are different in social media 3.Traditional channels are safer than social Thursday, August 2, 12
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- 6. 1. Insurance is sold, not bought? Thursday, August 2, 12
- 7. Fact # 1 People WANT to buy insurance: at the right time Top online communities talking about life insurance Mother blogs currently rate highly Business sites currently lead Thursday, August 2, 12
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- 10. FACT # 1 “People use social media for insurance (and other) product & brand recommendations” Thursday, August 2, 12
- 11. 2.All the rules are different in social media? Thursday, August 2, 12
- 12. Fact # 2 People still TALK about life insurance in social media Conversations around death and cover People will talk about sensitive topics in online communities - even death Many conversations appear on news and traditional content sites But customers are also using social media channels, such as micro-blogs Content appears on traditional online sites such as news...and increasingly in social media Thursday, August 2, 12
- 13. Fact # 2 People ASK for product recommendations in social media Thursday, August 2, 12
- 14. Mother blogs lead Advice is being given online, peer to consumer peer, around very sensitive subjects Fact # 2 People LISTEN to how others respond in social media Thursday, August 2, 12
- 15. “The principles of good communication hold true in social media” (E.g LISTEN, be nice, interact. Don’t talk about yourself constantly.) FACT # 2 Thursday, August 2, 12
- 16. 3.Traditional channels are safer than social media? Thursday, August 2, 12
- 17. Fact # 3 Some social channels are “SAFER” than traditional media People are much more likely to post positive comments on micro- blogging sites such as twitter Twitter and microblogs have the most positive commentary Thursday, August 2, 12
- 18. Fact # 3 Some social channels are “SAFER” than traditional media Generally the tone on twitter is more positive than on traditional news sites News sites Twitter Thursday, August 2, 12
- 19. Fact # 3 Social media monitoring allows BETTER risk management Thursday, August 2, 12
- 20. “Traditional channels are not safer than social media - but most of us know how to use them better” FACT # 3 Thursday, August 2, 12
- 21. Back to the global view Which bits of the social media world to explore first? 1. Risk manage online...protect & build reputation, don’t be hostage to fortune 2. Define and constantly iterate strategy & road maps 3. Commit to action learning: understanding the detail helps decode the bigger picture Thursday, August 2, 12
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