MOONSHOT THINKING Howtodisruptyour industryandbeat thecompetition.
@BLUELOBSTERCO InspiredbyGoogleXandPeterDiamandis.

DOYOUREMEMBER?

1960S1960S

BIGIDEAS!

WECHOOSETOGO
TOTHEMOON!

RADICAL!

DARETODO!

MADEIT!

The biggest benefit of Apollo
was the inspiration it gave to a growing generation to get into science and aerospace. “ Buzz Aldrin, Astronaut

BUT…

After Apollo 17, America stopped
looking towards the next horizon. The United States had become a space-faring nation, but threw it away. We have sacrificed space exploration for space exploitation, which is interesting but scarcely visionary. Eugene Cernan, Astronaut “

WHAT’STHEPOINT?

NOTONLYDIDWEBECOME
LESSAMBITIOUSINSPACE.

WEALSOBECAME
LESSAMBITIOUSINBUSINESS.

2015

SMALLIDEAS!

We wanted flying cars, instead
we got 140 characters. Peter Thiel “

INCREMENTAL!

A ten per cent improvement
means that you're doing the same thing as everybody else. Larry Page “

LOWRISK!

Companies fail because they do
the wrong things or they aren't ambitious, not because of litigation or competition. “ Larry Page

THESOLUTION

MOONSHOT
THINKING!

Moonshot thinking is shooting for
the moon. Moonshots live in the gray area between audacious projects and pure science fiction; they are 10X improvement, not 10%. Google X is leading the 10X movement. MOONSHOT THINKING

BIGIDEAS!

Radical Solution Breakthrough Technology Huge
Problem MoonshotThinking atGoogleX They take on global-scale problems, define radical solutions to those problems, and involve some form of breakthrough technology that could actually make them happen. They look for 10X improvements and solutions that will help one billion people.

If you’re not doing some
things that are crazy, then you’re doing the wrong things. Larry Page “

GOOGLEX
MOONSHOT
EXAMPLES

PROJECTSELF-DRIVINGCAR
Technology for driverless cars

PROJECTLOON Balloon powered internet for
everyone

PROJECTWING Rapidly deliver products using
flying vehicles

It’s often easier to make
something 10 times better than it is to make it 10 percent better. Astro Teller, Google X “

OTHERCOMPANIES

NETFLIX
Disrupts streaming

AIRBNB
Disrupts hotels

TESLAPOWERWALL
Disrupts energy storage

Cool! But I am not
Google X!

Howtoapply
MoonshotThinking
toyourcompany

@PeterDiamandis
PeterDiamandis
5STEPSinspired by
@PeterDiamandis

Your biggest problems are your
biggest opportunities. Peter Diamandis, X Prize “

1 Hire some 20-somethings to
do some digging

The first step is to
create a Strike Force of young people. Why young people? They are smart, hard working, and naive. All the qualities you want in someone who trying to reinvent a system. They have no preconceived notions about the way the world is supposed to work. This gives them the ability to question everything.

THESTRIKEFORCE

So where do you find
your strike force? They may already work for you, or they might be graduates, or a group of local entrepreneurs. Look for passion and curiosity. Form teams of three to five people with a background in science and engineering.

2
Question everything
and everyone

Give the Strike Force 4-6
weeks to walk around your company and examine everything. Let them to talk to all employees, clients, suppliers, and so on. Everybody.

Have them document the major
challenges your company is having: What is unduly hard to accomplish? Where are we missing quality? Where are we behind the competition? What are our clients' biggest complaints?

3
Generate Ideas.
No limitations!

Challenge them to think about
how the biggest challenges could be solved. Make sure to emphasize that they have NO LIMITATIONS as to the ideas they can come up with. This is critical.

Good ideas are always crazy
until they’re not. Larry Page “

4
Catalogue, prioritize
and select

Ask the Strike Force to
compile their findings, and write up their top 10 - 20 recommendations. Rate them with regard to: Financial impact Competitive impact Ease of implementation (time and $)

5 Fund the best ideas
and best teams

Fund the best ideas and
the best teams to develop the solution either internal to your business, or as outside entrepreneurial endeavors. Either way, you win.

SUMMARIZE

@PeterDiamandis
PeterDiamandis
5STEPSinspired by
@PeterDiamandis

HireYoung Team Question Everything Catalogue&
Select FundBest Ideas Generate Ideas

Lots of people dream big
and talk about big bold ideas but never do anything. I judge people by what they've done. The ratio of something to nothing is infinite. So just do something. Peter Diamandis “

READY?

NOWTAKEOFF

ENJOYTHERIDE!

CELEBRATETHEWIN!

We choose to go to
the moon in this decade. Not because it’s easy, but because it’s hard. “ John F. Kennedy

I have a very simple
metric I use: Are you working on something that can change the world? Yes or no? The answer for 99.9999 percent of people is no. I think we need to be training people on how to change the world. “ Larry Page

In honor of Apollo 11.
One giant leap for mankind.

MOONSHOTRESOURCES

www.PeterDiamandis.comwww.PeterDiamandis.com

www.solveforx.com

www.singularityu.org

MOONSHOT THINKING Howtodisruptyour industryandbeat thecompetition.
@BLUELOBSTERCO InspiredbyGoogleXandPeterDiamandis.

Only 1 in 2 million
lobsters is blue. Are you? Stand out,get noticed,connect. www.bluelobster.co hello@bluelobster.co