NPTV 'mob-it': a success story of the 'Orange Partner Start Up Programme'

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'mob-it': a success story of the Orange Partner Start Up Programme, an Open Innovation programme by Orange supported by bluenove

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an Orange Partner success story
NPTV with mob-it

NPTV 'mob-it': a success story of the 'Orange Partner Start Up Programme'

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Here you can check out my PowerPoint deck for my new concept: 7 Steps for Open Innovation: Grading Your Company’s Open Innovation Capabilities The premise is that if your company is not already fully engaged with open innovation efforts, it is way behind. This is evident by looking at the number of companies around the globe that today embrace the use of external partners and input into their innovation efforts. But even though companies continuously launch new initiatives designed to help them leverage the power of outside knowledge and resources to drive innovation forward, there is a sense within these companies that they can do better and take this new innovation paradigm to an even higher level. They are also eager to get external perspective to make sure they are maximizing results by using best practices in all aspects of their open innovation efforts. To help companies with this evaluation, I have developed a seven-step assessment tool that helps them evaluate these key areas: 1. Common Language and Understanding, Motivation, Mandate and Strategic Purpose 2. Assets and Needs 3. Value Pools and Channels 4. Internal Readiness 5. External Readiness 6. New Skills and Mindset 7. Communications Strategy This assessment tool will help companies identify where they may be falling short in any of these key areas as well as provide ideas and insights on how to make the necessary improvements that will give more power to their open innovation efforts. This is still work in progress, but you can get an idea of what this is about by checking out my presentation here It would be great to hear your early feedback on the content itself as well as your thoughts on what I should do with the concept itself. Maybe it would be more valuable for the open innovation community as some kind of an open source project? What do you think?

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Cette étude a été réalisée en 2011 par bluenove à la suite d’un questionnaire en ligne sur la connaissance et l’appropriation des concepts d’Open Innovation par les entreprises françaises. Les réponses ont été apportées par 144 participants issus de plus de 60 entreprises. Cette étude démontre qu’en 2011 les grandes entreprises françaises abordent véritablement le virage de l’Open Innovation mais sont en retard par rapport à leurs homologues américains. bluenove s’est intéressé aux causes possibles de ce retard et aux solutions à envisager pour le combler.

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D’une part le management de l’innovation évolue rapidement avec des dimensions d’ouverture et de collaboration qui deviennent incontournables. D’autre part, la responsabilité sociétale de l’entreprise atteint désormais le plus haut des priorités des organisations. Ce nouveau livre blanc publié par bluenove et ses partenaires documente l’intuition qu’une approche plus ouverte et collaborative de l’innovation, qui implique l’ensemble des parties prenantes de l’écosystème de l’entreprise, permettrait de mieux intégrer les enjeux et les aspirations de responsabilité sociétale de nos organisations

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