1.
KEYWORD
Understanding
RESEARCH FOR SEO
B L U E P R I N T B U S I N E S S S O L U T I O N S

2.
Introduction
WITH TODAY’S INTERNET PREVALENCE, IT IS QUITE DIFFICULT
TO LET TARGET AUDIENCE JUST TRIP OVER WEBSITES EASILY.
THE INTERNET IS A MASSIVE CYBERSPACE WHERE A WIDE ARRAY
OF COMMUNITIES SUBSISTING FOR EXISTENTIAL PURPOSES.
WITH ALL THE ACTIVITIES GOING ON VIRTUALLY, MAKING YOUR
WEBSITE RIDE ON THE HEADLINES FOR AWARENESS IS
CHALLENGING YET NOT IMPOSSIBLE. CERTAIN SOLID TACTICS
MUST BE IMPLEMENTED TO GET THE WEBSITE PAGES LAND ON
THE SEARCH ENGINE RESULTS AND ULTIMATELY GET USERS
CLICK ON IT.
B L U E P R I N T B U S I N E S S S O L U T I O N S

3.
The Objective of Keyword Research to the
Search Marketing Model
THE NARRATIVE STARTS WITH A USER TYPING SOME WORDS ON
GOOGLE — TYPICAL SCENARIO. KEYWORD RESEARCH IS A
COMPETITIVE APPLICATION ACTUALIZING THE VALUE OF SEARCH
TERMS. AS THE MAIN GOAL, INDEED, IS TO SIGNIFICANTLY
INCREASE TRAFFIC ON THE WEBSITE OR SOCIAL PAGES. PUT IT
IN THIS WAY, IT’S LIKE PAVING A PATHWAY TO YOUR HOUSE AND
LETTING PEOPLE COME INSIDE AND WELCOME THEM. YOU’LL
CATER THE VISITORS AFTERWARD AND GRANT WHAT THEY NEED
IN A SILVER PLATE. FOR THE BUSINESS ADVANTAGE, BRAND
EXPOSURE AND POSSIBLE SALES TRANSACTION CAN
MATERIALIZE ANYTIME.
B L U E P R I N T B U S I N E S S S O L U T I O N S

4.
TO START OFF THE PLAN, PLAIN AND EASY, ONE MUST DIGEST
THE CONCEPT OF KEYWORD RESEARCH BEFORE ANYTHING ELSE.
TAKE NOTE, YOU ARE ENGAGING IN A TRAFFIC COMPETITION,
THEREFORE, YOU SHOULD UPHOLD A STRATEGIC PRINCIPLE
BEFORE YOU GO. YOUR STRATEGY BASICALLY BEGINS WITH THE
KEYWORD TRAFFIC AND WEBSITE COMPETITION. KEYWORD
TRAFFIC: THIS REFERS TO THE MYRIAD NUMBER OF USERS WHO
SEARCH FOR KEYWORDS. WEBSITE COMPETITION, ON THE OTHER
HAND, ALLUDES TO THE POOL OF SITES BATTLING FOR THE
HIGHER SEARCH ENGINE RANK WITH CERTAIN KEYWORD/S. NOW
YOUR JERKY JOURNEY COMMENCES ON HOW YOU CAN RANK
TREMENDOUSLY IN A CUTTHROAT COMPETITION OF THE SEARCH
ENGINE. YOU PROBABLY ABOUT CHOOSING A DRASTIC RESORT
BY USING UNFAMILIAR KEYWORDS; NO! YOUR BUSINESS BRAND
AND ESSENCE SHOULD MATCH TO YOUR KEYWORDS; PACKING
WITH FEWER TRAFFIC KEYWORDS CAN BE YOUR PITFALL. GEAR
UP AND TAKE A LEAP; STRUT ON A BUSY HIGHWAY RATHER THAN
MARCHING IN AN EMPTY STREET.
B L U E P R I N T B U S I N E S S S O L U T I O N S

5.
INTEGRATING KEYWORDS ON THE CONTENTS’ SEO ELEMENTS IS
HIGHLY CRITICAL FOR SEARCH ENGINE ALGORITHMS. IF YOU
WANT TO RANK HIGHER, BE CONSISTENT IN USING YOUR
KEYWORDS AS MUCH POSSIBLE. TITLE TAGS, META
DESCRIPTIONS, AND BLOG CONTENTS: SPRINKLING KEYWORDS
ON THESE ELEMENTS WOULD SURELY HELP. KEYWORDS USED
WILL BE VISIBLE IN THE SEARCH RESULTS IF IT MATCHES THE
RELEVANCE OF THE KEYWORDS USED BY A USER. HIGHLY
WRITTEN CONTENTS ARE PRIORITIZED BY THE ALGORITHM THUS
PLAY ESSENTIALLY ON LINK BUILDING.
B L U E P R I N T B U S I N E S S S O L U T I O N S
Incorporating Keywords on Content

6.
CONCEPTUALLY, THERE ARE SPECIFIC TERMS WHICH ARE
LONGER AND KEY SPECIFIC TO WHAT USERS’ SEEK IN THE
SEARCH ENGINE. A REGULAR KEYWORD WOULD BE LIKE,
“OUTSOURCING” AND A DEFINITE ONE, “OUTSOURCING IN THE
PHILIPPINES”. THE LATTER ONE IS CALLED LONG-TAIL
KEYWORDS; SEARCH TERMS THAT ARE MORE EASILY RANKED AND
HAVE LESS SEARCH TRAFFIC. THESE KEYWORDS ARE CLEAR TO
WHAT YOUR SERVICE IS ABOUT AND IF A USER USES HIGHLY
SPECIFIC PHRASES, THEY’RE MORE LIKELY AIMING FOR DIRECT
SERVICE/ITEMS FOR THEIR NEEDS. IN SOME CASES, USERS WHO
EMPLOY SUCH KEYWORDS ARE ABSOLUTE BUYER MAKING SALES.
ALTHOUGH SUCH CONVERSION WILL DEPEND ON THE
SATISFACTORY OF THE USER ON THE RESEARCH PRIOR TO
MAKING A COMMITMENT TO PURSUING.
B L U E P R I N T B U S I N E S S S O L U T I O N S
The Long-Tail Keywords

7.
THE POWER OF KEYWORD RESEARCH IS HIGHLY RELEVANT IN THE
SEARCH ENGINE MARKETING. FOR SOME, THESE ASPECTS ARE
OVERLOOKED, ESPECIALLY THE MOST TECHNICAL AND
OPERATIVE ONES. KEYWORDS PLAY AS A FOUNDATION IN
REACHING OUT TO PROSPECT BRAND FOLLOWERS OR SERVICE
SEEKERS. WITH THE INTEGRATION OF THE RIGHT KEYWORDS,
ONE WILL BE ABLE TO MATERIALIZE THE MARKETING
OBJECTIVES WHICH CAN LEAD TO SALES AND ROI. ULTIMATELY,
UNDERSTANDING THE BEHAVIOR OF YOUR AUDIENCE AND GIVING
THEM THE MOST HELPFUL AND IDEAL INSIGHTS CAN TRULY
CONVERT YOUR BRAND INTO A SEARCH ENGINE ROCKSTAR.
B L U E P R I N T B U S I N E S S S O L U T I O N S
Conclusion

8.
W W W . B L U E P R I N T B U S I N E S S S O L U T I O N S C O R P . C O M
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