Will Swayne from Marketing-Results.com.au gave this keynote at the Web Strategy Summit in Brisbane on Wed 21st Nov 2012, held at the Australian Institute of Management. The topic of discussion included how to attract buys via the web using search, website conversions & email marketing - and was held alongside Paul Goldston of Reload Media, and Matt Johnson from Vision 6

2. High-Impact Conversion Optimisation
Will Swayne – Marketing-Results.com.au
@willswayne

6. Version A:
“The
Current
Champ”

7. Version B:
“The
Contender”

8. Version A Version B

9. Version B generates 90.2% more leads!

10. Version C:
“The
New
Challenger”

11. Version B:
“The Reigning Champ”
Version C:
“The New Challenger”

12. Version C beats Version B by another 70.4%