Summary of the project: - what was the situation - which steps we have taken - why we choose form of an exhibition - and what were the results

1. Exhibition
Digital Design:
Behind the Pixels
@BoBMarvan
#zapixely

2. Who am I?
• @BoBMarvan
• UX Designer at AVG.com
• Chronical volunteer…

3. What’s #zapixely?
• CZ: za pixely = EN: behind the pixels
http://wallpaperlayer.com/img/2015/9/rainbow-abstract-pixels-wallpaper-8228-8545-hd-wallpapers.jpg

4. Initial Situation
• Approximatly 500 – 600 „UX designers“
(via LinkedIn and other secret sources)
• And 80 open positions related to UX
(via UXjobs.cz)
• The market is still „under construction“
• Lack of education…

5. The Idea …
http://www.prague.eu/file/edee/event/3707/designblok-foto-2.jpg

6. Why Exhibition?
• Low threshold
– no entry fee.
• Low time dependency
– not as long as a conference / barcamp (too short).
• No disruption
– take people out ofon-line comfort zone…

7. The Goals
• Introduce the topic of „digital design“
to wider audience than just few fellow
professionals that way…

8. The Goals
„So even your mother
finally understood what
we do ...“

9. The Goals
• Try to close the gap between
a digital and the real world.

10. Target Groups
• Design (offline) colleagues
– to understand better our job
• Business
– to understand the need of investments
in to good digital design
• Students
– for future career
• General public…

11. Organizers

12. The Team
There was more than
30 volunteers
participating on the project.
Thank you!

13. Partners:
• MSD - global healthcare leader
• NetSuite – #1 in cloud ERP
• LMC – market leader in Human Resources
• Jablotron – creating alarms
• iSTYLE – Apple Premium Reseller

14. Topics & Experts:
1. Strategy
- Jan Řezáč
2. User Research
-Jakub Franc
3. Design Process
- Petr Štědrý
4. Interaction Design
- Ondřej Válka
5. Graphic Design
- Jakub Krčmář
6. Typography
-Jakub Goldmann
7. Accessibility
- Radek Pavlíček
8. Usability Testing
- Martin Kopta
9. Intersection with
Real World
- Dominika Potužáková
10. Learn more
- Berka

15. The Form
foto: H3T

16. How it looks like?
CI: Richard Jaros

17. Disaster
foto: Lukas Marvan

18. How it looks like?
foto: Jakub Hrab

19. Opening Event
foto: Jakub Hrab

20. Opening Event
foto: Jakub Hrab

21. Talks
foto: Jan Hromádka

22. Talks
foto: Lukas Marvan

23. Workshops
foto: Lukas Marvan

24. Workshops
foto: Lukas Marvan

25. Excursions
foto: Lukas Marvan

26. CZECHDESIGN.cz/zapixely

27. The Results
• 6 weeks
• 11 events
• 1126 visitors

28. We have not finished yet…
• This spring, we visited two other cities:
– Zlín (3 weeks / 3 events)
– Brno (3 weeks / 11 events)
• The plan for this autumn is to visit at least
one more city:
– Plzeň
– and than maybe others:
Ostrava, Olomouc, Bratislava

29. Thank you my dears:
• Anežka Adamíková
• Filip Dědic
• Lenka Horáková
• Lukáš Šaněk
• and Ivana Jíleková (for patience)

30. Lessons Learned 1
Next time we should make it
BIGGER
because the effort will be almost
the same.

31. Lessons Learned 2
Even if you are alone
at the begining, you can
TRIGGER
the change.

32. Now it’s your turn:
• How do you promote the digital design?
• How do you attract the students to design?
• Do you know about some similar projects?
• What would you suggest me to do next?

33. Thank you and please
drop your note with
#zapixely
@BoBMarvan