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Building a new business
with customer at the center
and towards sustainability
FELIPE ALBUQUERQUE
CARBON BUSINESS DEVELOPMENT LEAD

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/// Bayer Carbon Initiative /// 2020 2
Agr i cul tu r e h a s a un i qu e p ot ent i a l t o r e m ove 2 5 % o f a l l
CO 2 e m i t t e d i n t h e l a s t 2 5 y e a r s .
B a y e r h a s b e e n a p r o t a g o n i s t i n t h i s s c e n a r i o , p o t e n t i a l i z i n g t h e s e c t o r
p a r t i c i p a t i o n i n t h e f i g h t a g a i n s t C l i m a t e C h a n g e t h r o u g h t h e c r ea ti on
o f i t ’ s Ca r bo n Ve ntur e .
T h e c e n t r a l o b j e c t i v e i s t o s t r u c t u r e s er vi ce s a n d pr oduc ts b a s e d
o n s ust ai n ab i l i ty, m a k i n g p o s s i b l e f o r c o m p a n i e s a n d g r o w e r s t o a c t
i n t h i s c o n t e x t .
A Bus i nes s Uni t e c o n o m i c a l l y v i a b l e t h a t i n t e n s i f i e s t h e a d o p t i o n o f
s u st ai n abi l i ty a s ba se s f o r a gr i cul tur e .
To leverage the role of agriculture in the agenda to cope with climate
change, Bayer created the Carbon Venture

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SOIL COLLECTION
& FERTILITY ANALYSIS
AND CARBON
CONSULTING FOR PLAN
3-YEAR MANAGEMENT
VALIDATION AND
DIAGNOSIS
SOCIO-ENVIRONMENTAL
BOOSTERS OF
YIELD
& CARBON
CONSERVATION
& INTENSIFIED
PRACTICES
CONNECTION &
KNOWLEDGE
YIELD &
SUSTAINABILITY
1 F I E L D F O R 3 Y E A R S

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PA
RO
MA
MT
MS
RS
SC
PR
TO
DF
GO
PI
BA
MG
SP
ES
Enrolment
Field View
Implementation
Soil
analysis
Data
collection Inventory Baseline Recommendation Field Intervention
GROWERS
SEASON 21/22
> 1.900
SOIL ANALYSES
~300 k
16
STATES
671
MUNICIPALITIES
ACRES
> 540 k
Bayer PRO Carbono is the largest carbon program in Brazil
ECOSYSTEM
Digital Platforms
Science & Knowledge
Alliances & Benefits
> 7 0 A G R O N O M I C
C O N S U L T A N C I E S

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/// Bayer Carbon Initiative /// 2020 6
THANK YOU