The document outlines 10 steps to build a great company culture: 1) embrace transparency, 2) recognize and reward valuable contributions, 3) cultivate strong coworker relationships, 4) embrace and inspire employee autonomy, 5) practice flexibility, 6) communicate purpose and passion, 7) promote a team atmosphere, 8) encourage regular feedback, 9) stay true to core values, and 10) devote effort and resources to building culture. Following these steps such as being transparent, recognizing employees, and encouraging autonomy can help engage employees and create a strong organizational culture.

2. Great company cultures
don’t happen by
accident.

3. But it’s easier than you
might think to
build one.

4. Start with these
ten steps.

5. Step 1
Embrace
Transparency

6. Transparency is the key to building a strong
organizational culture, and an engaged team.
Don’t ask: “Is it absolutely necessary to
share this information with the team?”
Do Ask: “Is it absolutely necessary to keep
this information from the team?”

7. Step 2
Recognize and Reward
Valuable Contributions

8. Employees make valuable contributions to
your organization every day.
Recognize and reward their contributions,
and make it ridiculously easy for everyone on
your team to do the same.
Companies that exhibit a recognition-rich
culture tend to have dramatically lower
turnover rates.

9. Step 3
Cultivate Strong
Coworker Relationships

10. Think about both the physical and cultural
environment in your organization.
Is it conducive to building strong relationships?
If it isn’t, engineer spaces and situations that
promote coworker interaction.

11. Step 4
Embrace and inspire
employee autonomy

12. Trust your employees to manage their
responsibilities effectively.
Let go of the idea that work has to happen a
certain way at a certain time.
Help your team grow from being held
accountable, to embracing autonomy and
ownership.

13. Step 5
Practice
Flexibility

14. Modern organizations understand the value
of practicing flexibility. It can improve
morale and even reduce turnover.
A CareerBuilder survey of nearly four
thousand workers revealed flexibility as one
of the biggest drivers of employee retention.

15. Step 6
Communicate
Purpose and Passion

16. Purpose is not exclusive, and there are no
"purpose professions."
Find out what's important to your employees,
and where that intersects with your
organizational goals.
The better you understand your team’s goals
and aspirations, the better you can help your
team to see the purpose in their work.

17. Step 7
Promote a
Team Atmosphere

18. Your employees and your coworkers are not
simply a group of other people you work with;
they are integral members of your team.
Promote a team atmosphere and
accomplish more together than you ever
could as individuals.

19. Step 8
Encourage
Regular Feedback

20. Employees don't get enough regular
feedback, and when they do it's often vague
or perceived as inauthentic.
It's vital to give employees the tools they
need to understand when and why they're
doing well, and how to fix it when they're not.

21. Step 9
Stay True to Your
Core Values

22. Make your core values more than bullet
points on your 'about us' page.
Core values are a company's guiding light.
They're the inseparable principals at the
heart of an organization.

23. Step 10
Devote Effort and Resources to
Building Culture

24. Building a company culture takes time and
energy. It doesn't just happen.
A great company culture is a constant work in
progress, because as a company evolves, so
do its constituents.
Devote time and effort toward developing
and nurturing your organizational culture.

25. And
that’s it.

26. These 10 steps are all
you need to build a great
Company Culture

27. Stop reading these
slides and build one.

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