Ryan Garner: why ad tech is down a rabbit hole

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Ryan Garner of Citizenme on ad tech, GDPR and consumer technology

Marketing

1
Why AdTech is down a rabbit
hole… and how to climb out

“It's not hard to make
decisions when you know
what your values are.”
Roy E. Disney

Use data to accentuate our
humanity. Not make humans
more digital.
1

Marketing is about
relationships. Not something
you do to someone.
2

Better understand your
customers by giving them
control of their data.
3

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