1. MARKET RESEARCH RESULTS
ADHD TREATMENT TRAINING:
Research Entrepreneurship & Biomedical Innovation
ABSTRACT
 Motivation
o The United States has 5.14 million children who have
attention deficit hyperactivity disorder (ADHD). If not
diagnosed early, and given proper treatment, children with
ADHD will continually have difficulty completing tasks, finishing
homework, and processing information. Additionally, other
symptoms like anxiety neurosis and propensity for violence,
tend to be activated, which are harmful to children’s early
development. However, less than one in three children with
ADHD received both medicated treatment and behavioral
therapy. In this research, a class assistive device for ADHD
children in public schools was designed and tested.
 Solution value proposition
o Implement a mobile application which can be a daily
helper of ADHD patients by making them fully organized,
prompting important events and providing the mental care
they need
 Customer segments
o 6-17 years ADHD/ADD children
o ADHD/ADD children’s parents
METHODS
o Conducted 35 customer discovery interviews which include
8 interviews with psychiatrists, ADHD coaches and specialists,
12 interviews with teachers in Individual Educational Program
(IEP), and 15 ADHD/ADD adult patients, and parents of
ADHD kids
o Used K.J. Diagram method to gather and classify the
important quotes obtained from all customer discovery
interviews
o Inquired bccReasearch Health Care Data Base to get
market information (user population and market share) of
class assistive devices for ADHD kids in public schools. Based
on the market information, we estimated the expected
market share and potential revenue of the proposed design
o Asked 5 potential customers (ADHD patients), to do a series
of tests which include device comfortability test, game
attractive test, EEG real-time data accuracy test, guidance
effective test, and positive feedback viability test
CONCLUSION
People with ADHD have completely individualized experiences, when
addressing their symptoms there is no blanket solution. We found that having
a personalized daily schedule often keeps the individual focused on what
needs to get done. Therefore, we are going to implement a mobile
application which can be a daily helper of ADHD patients by making them
fully organized, prompting important events and providing the mental care
they need. It’s an additional plan that can be connected to the app so the
patients can see the results of which type of organization plan worked best
for them through the brain waves chart. This solution is accessible from home,
and there is no need to visit a doctor to provide relief for ADHD symptoms.
ADHD patients feel
different from the
“normal world”
“ADHD has negatively
affected my social skill”
An ADHD patient
“I feel mismatched with
the normal world”
An ADHD patient
“ADHD students do not want to
be different from the
mainstream”
An ADHD parent
ADHD patients
struggle with
organizational
problems
“I struggle with things that I
want to do but I cannot do. Like
once I wanted to buy a gift for
my mother at Mother’s Day, but
I was too poorly organized that I
forgot buying it”
An ADHD patient
“ADHD patients’ biggest
lie: I will remember that”
An ADHD patient
ADHD patients
spend a lot of
time thinking
“Once he was thinking during
shower, he just used the
bathroom for one hour, and
other guests in the home cannot
use it”
An ADHD parent
“He likes to think too
much. He will spend more
than 40 minutes just on
thinking”
An ADHD parent
Schools are
unsupportive of
ADHD patients
“Schools are centered
around a punish system.
They do not have a good
reward system”
An ADHD patient
“IEP is NOT as flexible as
expected. There is some little
communication between IEP
and teachers who teach normal
class”
An ADHD patient
Symptoms and
struggles relate
to personal
experiences
“Diagnosing ADHD needs to be
more about understanding the
individual’s history. Everyone is
different and sometimes particular
events relative to the individual
will trigger symptoms”
An ADHD patient
“When I transferred from my old
workplace to my new workplace, I
found my symptoms getting worse. It
was hard to adjust through the
transition, because before I felt
comfortable with my peers but after I
felt alone”
An ADHD patient
“We are all unique. There
is not one technique that
will work for everyone”
An ADHD patient
Understanding the
diagnosis motivates the
individual to find the
right organization plan to
stay focused
“I have found that writing an
organized schedule for each day
helps relieve my symptoms.
Staying organized leaves me
focused on what needs to get
done”
An ADHD patient
“An important part in having
ADHD is accepting yourself.
After that you make
compromises to adjust to the
lifestyle”
An ADHD patient
“I will first try to understand
the advantages of doing a thing
that I do not want to do, and
then find my motivations based
on them”
An ADHD patient
K.J. DIAGRAM RESULTS
After being diagnosed with ADHD, many patients feel different from the normal world because of their
organization (scheduling) problems and their constant overthinking; we need to give support to patients
through organizational plans and help at school to ultimately help them stay focused and motivated to
accept their diagnosis.
Sponsor: Dr. Sean Ma Advisors: Sushmitha Diraviam, Evan John
Market section Market population
description
Estimated market size
Total Available Market Children (6-17 yrs.) 45.7 Million populations
Serviceable Available
Market
Children w/ disorders 8.226 Million populations
Ideal Available Market ADHD Children $8.5 Billions
Serviceable Obtainable
Market
ADHD Children who
need class assistive
device
$302 Million
Target Market ADHD Children who
need class assistive
device that we are going
to design
$24.2 Million
PROTOTYPE SKETCHS
IAM $8.5 Billions
SOM $302 Millions
TM $24
Millions
Authors: Fiona Raynor, Bowen Zeng
fraynor@umich.edu
zbowen@umich.edu