Se ha denunciado esta presentación.
Se está descargando tu SlideShare. ×

SMPTE Toronto Presentation - IPTV and Social Media On The TV Industry

Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio

Eche un vistazo a continuación

1 de 57 Anuncio
Anuncio

Más Contenido Relacionado

Presentaciones para usted (20)

Similares a SMPTE Toronto Presentation - IPTV and Social Media On The TV Industry (20)

Anuncio

Más reciente (20)

SMPTE Toronto Presentation - IPTV and Social Media On The TV Industry

  1. 1. LEADERSOFTOMORROWMarch 2007 IPTV and Social Media Brad Fortner Program Director Operations and Technology Rogers Communications Centre Ryerson University
  2. 2. LEADERSOFTOMORROWMarch 2007 Is Control Possible? The End OF TV As We Know It Josh Bernoff Supported CAB’s Futureplan2006 Is The Tipping Point CAB Futureplan IPTV And Social Media
  3. 3. LEADERSOFTOMORROWMarch 2007 Is Control Possible? The End OF TV As We Know It Josh Bernoff Supported CAB’s Futureplan2006 Is The Tipping Point CAB Futureplan IPTV And Social Media
  4. 4. LEADERSOFTOMORROWMarch 2007 • 1969 - ARPANET 4 Nodes • Culture Of Sharing Of Files • Culture Of Free • 1971 – e-mail Created • 1975 - Mailing Lists Created • 1983 - The Internet Switches To TCP/IP For Content Distribution • Today IPTV Culture of “Free”, “Exchange” and “Social Networking” Is Inherent IPTV And Social Media
  5. 5. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media The 95 Thesis Contains A Collection Of Interconnected Thoughts That Defines The Culture Of Connected Communication That Is Attached To IP Related To Marketing Social Networking Is The Popular Vernacular Of This Connected Communication Culture www.cluetrain.com
  6. 6. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media Joe Six Pack
  7. 7. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media
  8. 8. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media Your Community Is Networked (and SMART)
  9. 9. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media http://www-935.ibm.com/services/us/imc/pdf/ge510-6248-end-of-tv-full.pdf
  10. 10. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media Personal Relationship With Media
  11. 11. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media
  12. 12. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media Sense Of Ownership – Relationship With Music
  13. 13. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media Industry Lost Relationship With Community Community Filled The Gap By Ripping and File Transfer ?
  14. 14. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media Lack Of Interoperability Between DRM Schemes Has Become A Major Music Industry Issue
  15. 15. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media
  16. 16. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media
  17. 17. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media
  18. 18. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media • Fair Use – Designed To Facilitate Criticism, Commentary, Scholarship, and Creation of Derivative Works – Not Designed To Protect Copying of a Substantial Portion of a Work for Presentation Intended by Author • Sony v. Universal, 1984 “Betamax Case” – Authorized Time Shifting – Unauthorized Time Shifting as Fair Use • Treat as Performance Not Copy • MP3.com, 2000 – Businesses Do Not Inherit Fair Use Rights Hadrian R. Katz Arnold & Porter LLP
  19. 19. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media • Grokster, 2005 – Sony Case 1984 Does Not provide a Safe Harbor for Deliberately Inducing Infringement – Corporations promoting a device to infringe copyright are libel • US Permitted Uses – Copying for Personal Use – Technical Facilitation of Copying for Personal Use (Cable Company) – Small-Scale Distribution Subject to DRM (iTunes) – Limited Sampling (Zune) • Closed Discussion By Stating That He Did Not Agree That Copying A CD For Personal Use Was Legal Hadrian R. Katz Arnold & Porter LLP
  20. 20. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media
  21. 21. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media
  22. 22. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media
  23. 23. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media
  24. 24. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media Michael Geist E-commerce Law University Of Ottawa • Movie Camcording In Canada 3% of Movies (Not 50%) • Music Industry Claims 28% Of Canadians Purchase Counterfeit Products. Facts Show; – 12% found out after – Clothing, watches, sunglasses and handbags most common items purchased – Few people in Canada support counterfeiting • Digital Music Sales In Canada grew faster last year than in US or Europe • Blame Canada Syndrome As “Pirates” Is Tiresome For Canadians And Not Based On Fact. http://www.michaelgeist.ca/content/blogcategory/71/135/
  25. 25. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media
  26. 26. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media Ronen Mizrahi, President & CEO • IPTV; managed service over a closed provider network which enables Telcos to compete with cable-delivered video or Cablecos to offer IP based Video On Demand • Broadband / Internet TV; both IPTV and Internet TV use IP, but Internet TV involves video transmission over the public Internet as opposed to closed Telco networks
  27. 27. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media Ronen Mizrahi, President & CEO • The Trend: – Proliferation of connected devices – Interoperability standard war • The new rules of the game: – TV is a member in an ecosystem of devices – Content is no longer just for PCs and TVs – Linear/Live TV will become niche – Move content between Devices • Products and Services: – Devices need to connect to one another – Devices need to be Internet friendly – PC will mediate in the interim
  28. 28. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media Ronen Mizrahi, President & CEO • Users are in control – Proliferation of niche content – Endless choice – Endless choice is creating unlimited demand – User is the programmer – DRM should not restrict legitimate scenarios www.galacticast.com www.podtech.net www.twit.tv www.tikibartv.com
  29. 29. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media Ronen Mizrahi, President & CEO Will TV Industry Lose Relationship With Community? Will Community Filled The Gap By Ripping and File Transfer?
  30. 30. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media http://mediaholic.tv/
  31. 31. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media Bill Gates Chairman, Microsoft Corp. www.microsoft.com/ces/
  32. 32. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media Dad - UTstarcom Pocket PC – Cellphone DRM- playsforsure Daughter – iPOD DRM FairPlay Mom – Zune DRM 3-Day-or-3-Play Son – SONY PSP DRM SONY 3 Windows PC’s DRM Windows Media Center + WM Player Lack Of Interoperability Between DRM Schemes Is Rapidly Becoming An IPTV Issue 2 Mac Book Pros DRM - Unknown SET-TOP MSO PVR DRM CLOSED Networked DVD UPnP-enabled
  33. 33. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media • Open Media and Software – Musicians recognize disconnect from community www.wired.com/wired/archive/14.09/nettwerk.html
  34. 34. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media • Open Media and Software – Musicians recognize disconnect from community – Musician understand Social Networking changing business – Musicians understand things are evolving to free Barenaked Ladies Source: BBC
  35. 35. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media • Open Media and Software – Open Source both software and media www.elephantsdream.orgwww.blender.org
  36. 36. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media • Open Media and Software – Linux No Longer Your “Grandparents” OS • Easy to install – Co-exists happily on modern Window’s PC’s – Automatically partitions Windows during install creating dual boot – If proper distribution selected will not damage Windows OS/Software or data automatic during install to Windows computer www.ubuntu.org www.knoppix.org fedoraproject.org www.opensuse.org
  37. 37. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media • Free Linux distributions now come complete with quality open source software. The GIMP openOffice Firefox Audacity Videoediting VLC Blender Inkscape Over 1000 programs are packaged with a modern Linux Distribution
  38. 38. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media • Everything Evolves To Free Google Docs & Spreadsheets Free Online Business And Graphic Production Software Free Online Distribution Services
  39. 39. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media Google Docs & Spreadsheets Free Online Business And Graphic Production Software Free Online Distribution Services • Everything Evolves To Free http://www.wired.com/wired/archive/14.10/microsoft.html
  40. 40. LEADERSOFTOMORROWMarch 2007 • IPTV’s Best Kept Secret • Open Source Project TV Set-top Box – Development Worldwide By Volunteers – Not Constrained By US Legal FUD • FUD - Fear, uncertainty and doubt – Five Years In Development – Fully Featured – Works Across Linux, Apple and Windows computers – Uses Off The Shelf Parts (Tuners, PC’s, Networks) – Employs Open Standards – Uses common media types – Free Electronic Programming Guide
  41. 41. LEADERSOFTOMORROWMarch 2007
  42. 42. LEADERSOFTOMORROWMarch 2007
  43. 43. LEADERSOFTOMORROWMarch 2007 TapewormKnoppmyth
  44. 44. LEADERSOFTOMORROWMarch 2007 TapewormKnoppmyth
  45. 45. LEADERSOFTOMORROWMarch 2007 Frontend and Backend Can Operate In Single Device
  46. 46. LEADERSOFTOMORROWMarch 2007 Prebuilt tvease.net Open Cable Satellite Card HDHomerun Network TunerATSC Card xBox Build Your Own TV Tuner Card
  47. 47. LEADERSOFTOMORROWMarch 2007 • MythBrowser - Browser front-end for MythTV • MythDVD - DVD playback/recording front-end • MythGallery - Slideshow gallery application for MythTV • MythGame - Game emulator front-end for ROM games • MythMusic - Music playback/recording front-end • MythNews - RSS news feeder front-end • MythPhone -SIP videophone front-end • MythVideo - Video playback for non-MythTV content • MythWeather - Weather forecast module • MythWeb - Web browser back-end for MythTV http://www.tomshardware.com/2006/09/15/mythtv/index.html
  48. 48. LEADERSOFTOMORROWMarch 2007 PVR Functionality Program Finder PVR Playback and Deletion WEB Interface for Recording Editing of Content Commercial Deletion Program Information Electronic Program Guide Rip, categorize, play, visualize MP3, Ogg, FLAC, and CD Audio files and create playlists A DVD player-ripper module. Makes backups and transcodes down to smaller file sizes MythTV Burn burns TV shows to DVD-R with animated menu, chapter points and sound tracks Dual Tuner (PIP)
  49. 49. LEADERSOFTOMORROWMarch 2007 MYTH Weather RSS Newsfeeds A generic video player module, with automatic metadata lookups A game emulator frontend. (MAME, NES, SNES, generic PC games)
  50. 50. LEADERSOFTOMORROWMarch 2007 Image Gallery (USB INPUT) Internet Browser (Firefox) MythPhone (SIP/VOIP)
  51. 51. LEADERSOFTOMORROWMarch 2007 MythControl (Winphone) MythRecipe MythCalendar
  52. 52. LEADERSOFTOMORROWMarch 2007 Customizable Themes And Interface Design
  53. 53. LEADERSOFTOMORROWMarch 2007 A generic video player module, with automatic metadata lookups A game emulator frontend. (MAME, NES, SNES, generic PC games) MYTH Weather RSS Newsfeeds Image Gallery (USB INPUT) Internet Browser (Firefox) MythPhone (SIP/VOIP) MythControl (Winphone) MythRecipe MythCalendar Customizable Themes/Interfaces
  54. 54. LEADERSOFTOMORROWMarch 2007 IPTV And Social Media MythTV Is As Featurefull As Any Commercial IPTV Product
  55. 55. LEADERSOFTOMORROWMarch 2007 • IPTV is much more than television – its a convergence of all media in the home • We have reached the tipping point with IP distribution • IP distribution is moving – content from limited to open – consumer from passive to involved • Social Media and its culture is the realm in which consumer involvement will occur • DRM and lack of standards is an emerging industry issue for consumers – business culture clash with consumers IPTV And Social Media
  56. 56. LEADERSOFTOMORROWMarch 2007 • Everything is moving towards free – consumer culture clash with business • Both content and software programs are evolving towards involved consumers and freer distribution as a result of the networked culture IPTV And Social Media
  57. 57. LEADERSOFTOMORROWMarch 2007 Thank You IPTV And Social Media

×