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Buyers Have Knowledge Expectations
      Simple – no sales
Buyers Seeking Advice, Not Ready
Made Solutions
      Adapt to me…U.B.P.
Buyers Have Eco Systems
     B2B  C2C
Buying Cycles are Longer
      Risk containment
Buyers Are Not The Same
     Personas
Buyerology.com
Tony Zambito
KISS
Think and Feel Like the B2B Buyer: Find their Unique Buying Proposition
Think and Feel Like the B2B Buyer: Find their Unique Buying Proposition

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Think and Feel Like the B2B Buyer: Find their Unique Buying Proposition

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