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Braingineers - Neuromarketing Insights

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95% of our decision making takes place in the subconscious mind. But the insights we currently use to optimize our marketing are gathered by questionaires, and interviews on a conscious level , and deluted by socially desired responses.

Insights are much more valuable when we focus on the subconscious mind by directly looking into your customers brain.

Braingineers designed a unique research method where we use unbiased data from EEG, eyetracking and psychological analysis to discover evidence-based optimization opportunities on a emotional level. opportunities on a emotional level.

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Braingineers - Neuromarketing Insights

  1. 1. 1
  2. 2. 2 THE TEAM The Braingineers Eva Lammers Research Executive Max van Kaathoven Managing Partner / Founder Roderick Reichenbach Managing Partner / Founder Eltine van der Veer Research Consultant Ivo Dijks Account manager Marion Veth Research Intern Daan Bolder Managing Partner Joppe Vos Videoreport Animator Cliff Vroegop Research Intern
  3. 3. 95% OF OUR DECISION MAKING TAKES PLACE IN THE SUBCONSCIOUS MIND But the insights used for optimzing are gathered with interviews and questionaires on a conscious level and diluted by socially desired responses
  4. 4. 4 NEUROMARKETING RESEARCH Evidence based insights in subconscious customer experience EEG Scan brain activity to measure emotions. Unbiased analytics showing frustration, engagement and excitement. EYETRACKING Tracks focus and attention reference points HEALTH PATCH Health patches to measure skin conduction, heart rate and perspiration to frame mental stress PSYCHOLOGICAL ANALYSIS Elucidate findings to describe behaviour from social- and neuro psychological perspective
  5. 5. 5 OUR SERVICES Neuromarketing insights NEURO USABILITY Pinpoint unconscious bottlenecks to improve usability and conversion CUSTOMER EXPERIENCE What is the emotional experience of your product, service or location VIDEO RESEARCH Discover optimisations of video and TV commercials CONSULTANCY Stay ahead with continuous improvements in customer experience
  6. 6. OUR CLIENTS With focus on customer experience 6
  7. 7. NEURO USABILITY
  8. 8. NEURO USABILITY TEST Optimize conversion and user experience 8 PINPOINT BOTTLENECKS Pinpoint subconscious bottlenecks and discover evidence-based optimization opportunities on a emotional level. EMOTION ANALYTICS Our unique research method uses unbiased data from EEG, eyetracking and psychological analysis to visualize engamement, attention and frustration.
  9. 9. CLEAR INSIGHTS Emotion analytics 9 EYETRACKING Eyetracking is a reference of the users’ focus during a test and create content visibility heatmaps EEG EEG captures brain activity on miliseconds, Combined with eyetracking it is possible to pinpoint affects during the journey NEURO FEEDBACK After completing the task, participants comment on significant findings from EEG
  10. 10. 10 PERFORMANCE FLUENCY Optimize frustration points for higher conversion Homepage Category page Product page Check out THRESHOLD Accumulated frustration leads to exit Real time frustration Subconscious frustration per page Accumulated frustration Frustration build up 10% 20% 40% 15% PAGE EXITS
  11. 11. VIDEO RESEARCH
  12. 12. NEURO VIDEO TEST Your subtitle here 12 BRAND ASSOCIATIONS The emotional impact and effect of the video. What brand associations are consolidated in the memory EDIT INPUT Use emotion analytics for optimizing the video
  13. 13. ALL YOU NEED IS LOVE Consolidatie van merk associaties BRAND ASSOCIATIONS The emotional impact and effect of the video. What brand associations are consolidated in the memory EFFECTS OF COMMERCIALS Effect van vooraandigingen, reclames en andere uitingen inzichtelijk maken EDIT INPUT Use emotion analytics for optimizing the video
  14. 14. EXPERIENCE RESEARCH
  15. 15. 16 www.braingineers.com email: daan@braingineers.com | +31 (0)6 2605 6150

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