4. brand (brānd) Pronunciation Key
1.
1. A trademark or distinctive name identifying a product or
a manufacturer.
2. A product line so identified: a popular brand of soap.
3. A distinctive category; a particular kind: a brand of
comedy that I do not care for.
2. A mark indicating identity or ownership, burned on the hide
of an animal with a hot iron.
3. A mark burned into the flesh of criminals.
4. A mark of disgrace or notoriety; a stigma. See Synonyms at
stain.
5. A branding iron.
6. A piece of burning or charred wood.
7. A sword: quot;So flashed and fell the brand
Excaliburquot; (Tennyson).
5. A brand includes a name, logo,
slogan, and/or design scheme
associated with a product or service.
Brand recognition and other reactions
are created by the use of the product
or service and through the influence
of advertising, design, and media
commentary. A brand is a symbolic
embodiment of all the information
connected to the product and serves
to create associations and
expectations around it.
6. “A brand is a person’s
gut feeling about a
product, service, or
company.” – Marty Neumeier, Author of Zag
63. We’re Hiring! Senior Storytellers Apply Within
Let’s go ahead and get this outta the way: no copywriters need apply. Nope. None. Period. We don’t want ‘em. But we
DO want an incredibly talented writer. A storyteller. A story-crafter. Someone who can take complex concepts and
organize them so they are simple and inspiring. We are a national naming and identity company, after all. So we help
companies find and tell their story.
The must-haves are, in no particular order: a great idea generator. Someone who loves mining for inspiration.
Impressive in a meeting. Someone who can take qualitative insight and distill it down to its simple, inspiring nugget.
You’re super-smart. Quick. Personable. People like you and want to follow you to the ends of the earth. You’ve been
doing this for 7+ years. You have confidence without crossing that ugly line into the world of prima donnas. Oh, and you
need to be able to write like a son-of-a-bitch when it comes to creating compelling stories in just about every industry
under the sun. We don’t do clever or cutesy, so stay away from it in your response and you’ll make instant friends.
So if that’s you (or someone you know), and you’re ready to move to the paradise that IS Greenville, SC, then do that
resume and electronic portfolio thing and send it our way - firestarter@brainsonfire.com.
69. Brains on Fire is not about us.
It’s about what we do.
We create Brains on Fire.
It is a state of mind, an attitude, a cause.
When you work with Brains on Fire, you understand who
you are and what you stand for.
Your work, your passions, become a calling.
Brains on Fire is not a company.
It’s a condition.
80. Takeaways
• Fascinate. Inspire. Reward. Engage.
• Reframe the conversation. It’s not about you and
it never will be.
• What’s your manifesto?
• Attract kindred spirits.
• Everything is a conversation.
81. Spike Jones - Firestarter
Brains on Fire
brainsonfire.com
brainsonfire.com/blog
864.676.9663
spike@brainsonfire.com
twitter: @spike_jones
