From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from Ernie Schenck's "THE HOUDINI SOLUTION: Put Creativity and Innovation to Work by Thinking Inside the Box." Learn more at Ernie's blog: eschenck.typepad.com.

1. THE HOUDINI SOLUTION Put Creativity and Innovation to Work by Thinking Inside the Box ERNIE SCHENCK BIZ BOOK MONEY QUOTES

2. “ Bound and locked in chains, [Houdini] was to be lowered upside down into a glass box filled with water.” (pg. 1)

3. BIZ BOOK MONEY QUOTES “ [Houdini] accepted his circumstances. He accepted the box. He accepted the water inside the box. He accepted the chains and the locks.” THE HOUDINI SOLUTION ERNIE SCHENCK (pg. 2)

4. BIZ BOOK MONEY QUOTES THE HOUDINI SOLUTION ERNIE SCHENCK (pg. 2) “ Rather than allowing his mind to be consumed with the problem, he directed all of his energy toward solving it. This is what I call the Houdini Solution.”

5. BIZ BOOK MONEY QUOTES “ When you think inside the box, what you’re essentially doing is forcing yourself to play the hand you’ve been dealt. What matters is an ability … to look at something that’s always been there and see something entirely different.” THE HOUDINI SOLUTION ERNIE SCHENCK (pg. 118)

6. BIZ BOOK MONEY QUOTES THE HOUDINI SOLUTION ERNIE SCHENCK (pg. 7) “ The biggest secret of truly productive creative people is that they embrace obstacles, they don’t run from them.”

7. BIZ BOOK MONEY QUOTES THE HOUDINI SOLUTION ERNIE SCHENCK (pg. 29) “ The problem is that a lot of companies and people are scared to death of creativity. And it’s not difficult to see why. While innovation means giving birth to something new, it also means killing off something old.”

8. BIZ BOOK MONEY QUOTES “ No idea is more dangerous than not having one.” THE HOUDINI SOLUTION ERNIE SCHENCK (pg. 31)

9. BIZ BOOK MONEY QUOTES THE HOUDINI SOLUTION ERNIE SCHENCK (pg. 38) “ I really hate it when companies and people work so hard to foster creativity, when they do all the right things … only to undermine themselves by taking all eternity to implement [ideas].”

10. BIZ BOOK MONEY QUOTES THE HOUDINI SOLUTION ERNIE SCHENCK (pg. 49) “ Popcorn can only pop inside a box. The notion that creativity and deadlines and other constraints don’t mix is a complete fallacy.”

11. BIZ BOOK MONEY QUOTES THE HOUDINI SOLUTION ERNIE SCHENCK (pg. 51) “ The only one who benefits from the status quo is the status quo.”

12. BIZ BOOK MONEY QUOTES THE HOUDINI SOLUTION ERNIE SCHENCK (pg. 85) “ When time isn’t a factor, people can afford to make mistakes creatively. But when time is a factor, you have no such luxury. Under-the-gun ideas have got to work right out of the box.”

13. BIZ BOOK MONEY QUOTES THE HOUDINI SOLUTION ERNIE SCHENCK (pg. 98) “ Unless you have the discipline of a monk, I am absolutely convinced that big budgets are potentially far more poisonous to coming up with big ideas than are small budgets.”

14. BIZ BOOK MONEY QUOTES THE HOUDINI SOLUTION ERNIE SCHENCK (pg. 51) “ [Ideas] don’t care if your budget is the size of a walnut. They are what they are. They exist or they don’t. You can throw all the money you want at a bad idea, and all you’ll have is a really expensive idea.”

15. BIZ BOOK MONEY QUOTES THE HOUDINI SOLUTION ERNIE SCHENCK (pg. 164) “ What small ideas lack in size, they make up for in volume. In the long run you are much better off with a steady stream is small innovations than a single bolt of creative lightening.”

16. For more … www.eschenck.typepad.com THE HOUDINI SOLUTION Put Creativity and Innovation to Work by Thinking Inside the Box ERNIE SCHENCK