There’s no denying it: cheap logos are great for business. If you’re in the business of generating cheap logos, that is. Not so much if you’re in any other business, regardless of how cheap… , sorry, affordable your product or service.
2. There’s no denying it: cheap logos are great for business. If
you’re in the business of generating cheap logos, that is. Not
so much if you’re in any other business, regardless of how
cheap… , sorry, affordable your product or service.
Yup, it is funny how even the lamest start-up shies away from
describing anything related to their business as cheap, yet is
unbecomingly enthusiastic about adopting a cheap, generic
logo design to represent his business. It’s the personal
equivalent of wearing some hand-me-down outfit to a black-tie
affair. Embarrassed yet? Imagine how your business feels about
wearing an ill-fitting design created with no one in mind.
Nobody at all. Because that’s how a 99 cent logo is created.
3. Picture an overworked designer sitting chained to his desk; a
counter before him. He still has 20 more designs to turn in
before he can call it a night. He sneaks furtive glances at the
Google search results on an incognito window and hurriedly
scribbles a rough approximation of some designs on his sketch
pad.
Then he goes to work creating what he hopes will turn out to be
a decently original design. And when we say original, we mean
like nothing else ever seen before. Which, as you will agree, is
not always such a good thing? He looks at the finished product;
runs a cursory scan to make sure he can get away with it, uploads
his latest work of art and says a silent prayer that some good soul
with low expectations and standards to match will come along
and snap it up.
4. Don’t you be that person. Take a good look at your business.
Revisit the glorious plans you have for it. Visualize people
looking at your visiting card and nodding their heads in
appreciation. Because that’s what a good visual identity can
do for you.
Got it? Now go out and get it done.