1. 1
Hello

2. 2
I like
stories
the resume of chris waldron
M: 0412 374 050
E: chris@brandhouse.net.au
Storytelling creates compelling experiences that build human connections.
Stories help us to understand complexity. Stories can enhance or change
perceptions. Stories are easy to remember... and engage our feelings...
Storytelling enables individuals to see brands in a different light,
and accordingly take decisions, and change their behaviour in accordance
with these new perceptions, insights, and identities. Great stories, though
just don’t happen; they are designed.

3. 3
In previous lives I have been Senior Designer,
Art Director and Creative Director.
I am restless, but rarely bored. I have a culture
of thinking and doing. I believe in ideas.
I work locally and think globally. I never stop
trying to do it smarter and better. My enemy
is average. I have the determination to make
everything I do to be the best it can be,
and often that means lots of discussion. I am
about results.
I get excited by a blank bit of paper and what it
might become - by the idea/s I might scribble
down and how it can evolve into a big idea.
I don’t require supervision. I collaborate. I listen
with both ears. I mentor and learn during the
same conversation. I fight for the best ideas,
even if they aren’t mine. I have some impressive
skills and experience. I am passionate about
what I do, about new ideas and other things.
I love to work, play and laugh.
If this sounds like you want in a relationship,
we should talk.
A bit
about me

4. 4
creative Director
outerspace design and advertising
April 2001 - June 2001
Led rebranding effort and responsible for
ensuring projects were on brand for Plumbing
Plus and LivingWell Health Clubs.
Where
I have
been
enemyenemy
M Y
I S
A V E R A G E
4
creative Director
BrandHOUSE
March 2001 - present
Clients include Harrison Investments WA,
The Well at Camberwell and
Department of Business and Innovation,
Government of Victoria among others.
creative director
big dog creative
July 2012 - September 2012
Responsible for ensuring all creative is to a high
calibre for such clients as Arts Centre Victoria,
TTI (Trade Tools International),
Sunseeker Yachts and Coca-Cola Amatil.

5. 5
My clients:
past and
present.
While running BrandHOUSE I
continue to be responsible for all
work, from concept to delivery
and everything else in between.
Some of those clients include:
• Amalgamated Casket Company
• Attitude Edge
• Color Technology Solutions
• Curriculum Corporation
• Curtin University of Technology
• Design & Print Marketing
• Harrison Investments Oceania
• Higer Skills and Education Group,
Department of Education and
Early Childhood Development
• Gorton Communications Group
• Melbourne Netball
• Motorcare Services Australia
• National Curriculum Board
• Office of Learning and Teaching,
Department of Education and
Early Childhood Development
• Office of Training and Tertiary Education,
Department of Education and
Early Childhood Development
• Purple Planet / Funline Merchandise Co.
• Reading Entertainment Australia Pty Ltd
• SKTU
• The Classic Cinema,
Reading Entertainment Australia Pty Ltd
• The Well at Camberwell
• Ti Amo Cosmetics International
• Victorian Qualifications Authority,
Department of Education and
Early Childhood Development
PROTECTION
active bushfire

6. 6
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i
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FACE
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Experience:
Having trouble setting up interviews. Need money.
Might donate some blood. Eating another can of
baked beans.
register
create
upload/
post/search
interview
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7. 7
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8. 8
Senior Designer / Art Director
CBD Design, Newcastle
Jan 1996 - Mar 2001
Accounts responsible for:
BHP/OneSteel,
Clever Events /
Parramatta City Council,
Garden City Kottara,
Hunter Institute of Technology,
Metroll Building Products,
Mingara Recreation Club, Newcastle
Entertainment Centre,
Newcastle Port Corporation,
Peter Kurts Estates.
Achievements:
• As the incumbent agency in 2000, responsible
for creative component of the Garden City
pitch and successfully retained, with the
responsibility of implementing a revised
corporate identity with new press and outdoor.
• Launch of Mingara Ambassadors of Sport for
Mingara Recreation Club. With a secondary
goal to raise public awareness of Mingara’s
strong commitment to fostering and
supporting the sporting achievements of local
sportsmen and women.
• Creative pitch to Hunter Valley Wine Society,
won work on a project by project basis.
• With previous experience of working as Art
Director on Peter Kurts Estates, CBD Design
with John Church Advertising tendered for the
New South Wales portion of the account which
we successfully won on a
creative pitch.
art Director
Shapcott Advertising,
Brisbane
Feb 1993 - Sept 1995
Accounts responsible for:
Devine Homes,
First Provincial Building Society,
Peter Kurts Estates,
Project & Land,
Tradelink.
Achievements
• Campaign launch for Moreton Bay Heights,
Devine Homes, which with only the first press
ad having run once and no other supporting
advertising, the estate with a total of 230 house
and land packages sold on the first day of its
release.
• Press and TVC campaign with supporting
outdoor for First Provincial Building Society
with Allan Langer. The campaign was launched
under the umbrella of 'joining the winning
team'. The campaign set the theme for all
Society branding and gave staff and
customers a positive additional approach to the
society and its products.

9. 9
freelance Designer
marketplace communications,
brisbane
July 1992 - Jan 1993
Accounts worked on:
BMD Group,
Hope Island Resort,
McMaster Constructions,
Prince Charles Hospital,
Raine & Horne Project Marketing,
South Bank Corporation,
Queensland Water Board.
freelance finished artist
creative advantage,
brisbane
April 1992 - June 1992
Accounts worked on:
Growforce,
Carlton Crest Hotel (Brisbane).
freelance finished artist
young & Rubicam,
Brisbane
Aug 1991 - April 1992
Accounts worked on:
Metway Bank,
Royal Flying Doctor
Service of Queensland,
Williams the Shoeman.

10. 10
Transformational design triggers a change in
the organisational culture of its clients to one
of ‘human-centredness’, helping to transform
organisations by giving them the capability to
design experience from a human perspective.
Transformational design does not claim to be
a change management process, but aspects of
participating in the design process may help to
move towards the desired outcome.
This process can provide initial steps towards
changing the culture, aligning thinking and
focusing around the end user. Participation in
the process gives stakeholders ownership of a
vision and helps champion the chosen direction.
Leaving the participants with the tools and
capacity to continue to adapt and innovate
means not only that organisational change will
continue to happen, but also that it can happen
alongside that organisation’s day-to-day work.•
10
transformational design
Transformational design is a strategic response
that recognises to change the perceptions of
your customer base, and the market you want
to capture, you must influence their purchasing
behaviour.
Transformational design acknowledges that
‘design is never done’. Because organisations
now operate in an environment of constant
change, the challenge is not how to design a
response to a current issue, but how to design
a means of continually responding, adapting
and innovating. Transformational design seeks
to leave behind not only the shape of a new
solution, but the tools, skills and organisational
capacity for ongoing change.
Transformational design shapes behaviour –
of people, systems and organisations – as well
as form. Because of this, its practice demands
a high level of ‘systems thinking’: an ability
to consider an issue holistically rather than
reductively, understand relationships as well as
components, and to synthesize complex sets of
information and constraints in order to frame
the problem.
I believe in

11. 11
• extensive experience and graduated in 1992
from the Queensland College of Art with a
Associate Diploma of Visual Arts
(Commercial Art);
• very solid design skills-including strong
typography, composition and concept;
• solid technical experience in Adobe CS6
(which means I'm not afraid to get my
hands dirty);
• the ability to build brands and ensure that all
client work is consistent to the brand message;
• the ability of providing art direction and
leadership to junior staff by exposing them to
new challenges, decisions to fulfill their full
potential, to manage workflow, efficiency, and
team harmony. I develop conceptual pathways,
establish design direction that deliver solutions
to brief;
• scoping of estimates/proposals for major
projects and tracking of effort to meet budget
requirements;
• ensure external vendors/resources/partners
are delivering to budget;
I have:
• ability to work with technology & business
experts to uncover and understand
requirements and capabilities as they relate to
design deliverables;
• act as visual design lead on major projects/
initiatives; responsible for developing highly
effective visual interface designs that extend
and enhance user experience concepts
(in collaboration with UX designers);
• practice brand & customer experience
stewardship to ensure visual design elements
are representative of the project goals, brand
values and vision;
• stay abreast of both best practice and emerging
trends in visual design and processes, and for
any project, gather sufficient information to
support appropriate visual design for the given
platform and technology;
• establish, own and evolve best-practice visual
design processes and highly professional
project deliverables (visual ideation,
storyboards, style standards and guidelines,
typography, iconography, templates, finished
art, production assets); and
• create deliverables to agreed specifications
and within described project timeframes.

12. 12
They will
vouch
for me
Keith Gorton
Gorton Communications Group Pty Ltd
T: (03) 9855 0840
M: 0414 386 178
Therese David
Manager, Production
Victorian Curriculum and Assessment Authority
41 St. Andrews Place,
East Melbourne VIC 3002
T: (03) 9651 4351

13. 13
Contact me
M: 0412 374 050
chris@brandhouse.net.au