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L R Q
J
3
The 2014
;
9
Survival Guide
=
,
8
6
p
SOCIAL MARKETING
2014 is well under way, and social
media marketers are under intense
pressure to perform.

Obstacles to success abound
at ...
Here’s just a taste of what
you’re up against in 2014.
Now take a deep breath and turn
to the next slide (IF YOU THINK YOU...
1.
Cats

2.
Teeny, Tiny
Attention Spans

3.
Multiple Screens

4.
The Measurement
Black Hole

7.
Noise, Noise,
Nose!

8.
Ev...
WELCOME TO SOCIAL
MEDIA MARKETING IN

2014.

It’s gonna be a doozy, and no one is
coming to save you.
BUT…
04

bn.
YOU CAN SAVE
YOURSELF.
Lurking in these obstacles,
there’s hope, opportunity even –
if you know how to find it…
05

bn.
FIRST, YOU MUST KNOW
YOUR ENEMY.
Let’s go through the eight biggest
obstacles facing social marketers in
2014.
More import...
OBSTACLE #1:

CATS
07

bn.
What could possibly be
threatening about adorable kitties?
THINK ABOUT IT.
Your social media posts are
competing with this...
AND THIS:

09

bn.
AND THIS:
(For crying out loud, how are we
supposed to top that?)

10

bn.
Be afraid. Be very afraid.
When your content squares off with
pictures of cute kittens, the kittens will
always win.

THEY...
Every.
Single.
Time.
But that’s not necessarily a bad thing…
12

bn.
Remember, this isn’t a numbers game.
Your goal isn’t to get the most likes,
shares, and comments.
Your goal is to target a...
HOW TO DEAL
When it comes to impressions,
think quality over quantity. 100
people who care about your brand
are better tha...
OBSTACLE #2:

TEENY, TINY
ATTENTION
SPANS
15

bn.
Consumers’ attention spans are short, and
they’re getting shorter.

In 2013, the average
consumer’s attention span
was jus...
The average gold fish has an
attention span of 9 SECONDS.*

My brain weighs less
than a gram, and I can still
focus better...
While you can’t change this trend,
you can take advantage of it with your
social media marketing.
AND NO, WE DON’T MEAN CL...
HOW TO DEAL
Use short-form video, especially
in the Facebook News Feed.
Better yet, develop a series of
short-form videos ...
OBSTACLE #3:

MULTIPLE
SCREENS
20

bn.
Even when your social content reaches
the right person, there’s a good chance
they’re multitasking on a second screen.

FO...
If you advertise on TV, more than half
of your audience is using smart phones
or tablets when your commercial airs,
primar...
SHAMELESS PLUG:
We have a way to synchronize your
TV ads with your Facebook ads.

Learn more
23

bn.
HOW TO DEAL
Synchronize your TV ads with your
Facebook ads.
In your ad copy, leverage existing
social media conversations ...
WANT TO SEE
ALL EIGHT
OBSTACLES?
Get your free copy of the
2014 Social Marketing Survival Guide.
GET THE GUIDE
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While you can’t change this The 2014 Social Media Marketing Guide

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While you can’t change this trend,
you can take advantage of it with your
social media marketing.
AND NO, WE DON’T MEAN CLICKBAIT.
You can create content that’s both highquality and high-impact.

18

bn.

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  • hehehe those cats are too cute to compete -_-
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  • excellent presentation man,
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