Keywords and links have been the focus of SEO campaigns for over a decade; however, we are beginning to see evidence of another signal, a signal that is genuinely challenging the dominance of link driven authority. This session will take a look at how we use engagement to create massive growth through our SEO channel.

1. Engagement: The New
Ranking Factor
Tim Grice – Director of Search

2. Branding
Citations
Social
Authority
Engagement
Anchor Text
Keywords
Links
Ranking Signals

4. BrandingEngagement
Ranking Signals

5. SEO Task List
 Find relevant keywords
 Add keywords to content
 Build links (From anywhere)
 Anchor text

6. £
Traffic You have to
Engage
YOUR SITE
Engage

7. “There is no
shortcut to
success.”

8. …return to Search

9. Anyone Remember Panda?
Low quality content
Unclear or no call to actions
Poor navigation
Does your content serve the user
…they leave

10. Where do we
Start?

11. Identify Poor Performance

12. Cross Reference with Keyword Data

13. Most Panda issues can be solved
through better Engagement

14. How do we increase
Engagement?

15. What’s your goal?
 Genuinely aim to add value
 Be generous (What’s in it for them?)
 Be interested, not interesting

16. Know your story before
trying to know theirs.

18. Revolutionary study: We prove that
tweets actually do affect rankings
Programatically assigning a
Customer Group in Magento
Should you spend time on
link removals

19. Our outstanding
reputation means
that over 80% of our
business is inbound

20. Google
Analytics
Social
Listening
Market
Research
Customer
Feedback
Focus
Groups
Who are you trying
to Engage?

21. Blogs
Site Search
Competitors
Market
Research
Forums
Social Sites
Reviews
Keywords

22. Audience Reporting

23. Consumer Surveys

24. A story you have experienced comes
Alive!

26. Data + Emotion = Engagement

27. Relevant
User Experience
Fast
Comprehensive
want
What

29. Content Strategy
Manual Action/Panda
Manual Action Revoked
Content Strategy
No Link Building

30. Put your best content
in front of people.

31. Rankings without Links
20%
Bounce Reduction
200%
Time on Page

32. If you have enough links to
be in the top 5 you have
enough to be at the top.

33. What about
Branding Popularity?

34. Your website has to be popular

35. 60,500
22,200
14,800
12,100
33,100
14,800
All things being equal,
branding wins…

36. Useful
Entertaining
News
Worthy
Insightful
Provoke
Engagement
Audience
Led
Creative

37. TV
Outreach
PR
Display
Social
Paid Search
Creative
Apps

38. You’ll always rank position
‘1’ for brand search

40. 2014 – The year of
building better websites.

41. “I’ve always believed
that if you put in the
work, the results will
come”

42. Tim.grice@branded3.com
@Tim_Grice
Thank You!