Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

SearchLeeds 2018 - Kirsty Hulse - Manyminds - Content marketing tips that won’t break the bank

14.048 visualizaciones

Publicado el

Kirsty's SearchLeeds 2018 talk looked at how our customers, and the journalists, that we are trying to engage are expecting more and more from our content efforts. In a world of interactive graphics, quizzes and games, how can we create exciting and engaging content, that earns links and drives traffic, without a huge price tag? Kirsty's talk walked through practical and actionable steps on content marketing campaigns without the huge price tag.

Publicado en: Marketing
  • Dating direct: ♥♥♥ ♥♥♥
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • Sex in your area is here: ❶❶❶ ❶❶❶
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí

SearchLeeds 2018 - Kirsty Hulse - Manyminds - Content marketing tips that won’t break the bank

  1. 1. Content marketing tips that won’t break the bank (or your spirit) @kirsty_hulse @manym1nd5 #searchleeds
  2. 2. Let me tell you a secret...
  3. 3. 56% said links
  4. 4. Coverage Reach Engagement Traffic Conversion
  5. 5. Long term: Diversity our objectives Pimp our data Become PR and brand experts Become qualified business consultants Nail creative execution
  6. 6. Short/mid term solution: Make it easier to execute Make it easier to buy
  7. 7. Short term: Ideas, not assets, are everything Volume is imperative Create assets cheaply
  8. 8. Step 1: Ideas, not assets, are everything
  9. 9. I got bored screenshotting logos.
  10. 10. These are all brand stories
  11. 11. “Don’t create content directly about a brand, it’s seen as commercial and you won’t get links.”
  12. 12. 2018+ Don’t be afraid to know a brand and lead with it
  13. 13. Know a brand: 1. What are the 3 core objectives? 2. What is the value proposition? 3. What is the USP? 4. What is the consistent message?
  14. 14. I made a template! Email me.
  15. 15. What if my brand is just a bit shit?
  16. 16. Step 2: Volume is imperative
  17. 17. Who’s ever had a massive campaign flop?
  18. 18. “Value” questions will continue to get harder.
  19. 19. 4 monthly smaller campaigns Quarterly sexy sexy content campaign Lots of room for error and change
  20. 20. Step 3: Create content cheaply
  21. 21. @kirsty_hulse Are you a business?
  22. 22. @kirsty_hulse Congratulations! You win FREE LINKS!
  23. 23. Submit founder and entrepreneur interviews
  24. 24. Product launches Investment wins New hires New clients Regionally based
  25. 25. @kirsty_hulse You do not need to spend a lot to create engaging content
  26. 26. 20% increase in traffic 4 leads Cost $249 Required no developer time 1 day to distribute
  27. 27. Quizzes
  28. 28. $25
  29. 29. Free
  30. 30. Free
  31. 31. @kirsty_hulse Get other companies to create content for you
  32. 32. We got some architects to draw up some designs for a structurally sound, historically accurate pillow fort
  33. 33. In case you’re interested...
  34. 34. Total campaign time and cost = 2 days Lovely links
  35. 35. Link to client Link to architects we partnered with
  36. 36.
  37. 37. In summary...
  38. 38. Thank you!