What’s the difference between a Superbowl-winning NFL team and a winning international PPC team? Not as much as you’d think. Combining his love of the NFL and experience running global campaigns for Distrelec and Emirates, Matt Holmes brings you his top 5 strategies for winning now and leading change for the future.

1. The
International
Paid Search
Playbook
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2. Hello!
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3. @MattHolmesXX #SearchLeeds
current.distrelec.com

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5. @MattHolmesXX #SearchLeeds

6. INTERNATIONAL
PPC IS THE SAME
AS AMERICAN
FOOTBALL
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7. 1.
Coach strong
fundamentals
The 3 As
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8. “
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9. Accuracy
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10. SEPARATE
ACCOUNTS FOR
EACH COUNTRY
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11. SPLIT OUT
EXACT AND BMM
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12. AIM FOR 70%
EXACT MATCH
SPLIT
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13. Awareness
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14. here
Brainlabs
Currency
Exchange Script
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15. REVIEW SEARCH
TERMS
REGULARLY
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16. here
Google
Shopping Price
Benchmarks
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17. here
Public Holiday
Calendar
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18. CREATE SELF
AWARENESS IN
YOUR TEAM
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19. Analysis
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20. Auction
Insights
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21. 2.
Define your
playbook
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22. Global, then local
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23. Consumer
Barometer
consumerbarometer.com
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24. Naming Conventions
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25. Prepare for likely
situations
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27. 3.
Make
adjustments
Ready to take the field
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28. Every opponent is
different
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29. Experiment
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30. IF Functions in
Ad Text
Search “Adwords IF Functions”
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31. LOCATION
MODIFIERS
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32. REFRESH
MESSAGING
REGULARLY
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33. Not every play is a
touchdown
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34. “
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35. Thanks!
Any questions?
You can find me at:
▫ @mattholmesxx
▫ current.distrelec.com