This document discusses how AI can empower creativity. It provides examples of AI systems generating text, images and assisting with tasks like image recognition. However, AI may also amplify human biases and problems in society. The document suggests that humans will still be needed for strategic thinking, innovation, creativity and upholding human values, while AI can help with repetitive tasks. It provides the example of using AI to help humanitarian aid workers by dramatically decreasing response times.

2. How AI empowers creativity.

3. Olduvai gorge, Tanzania

7. New ways to connect.

8. Creativity is born from abstract connections

9. Olduvai gorge, Tanzania

10. A.I. Creativity & Connections.

11. What do we mean by AI?

12. Saying Deep Blue doesn’t
really think about chess is like
saying an airplane doesn’t
really fly because it doesn’t
flap its wings.
Prof. Drew McDermott

13. It can be divisive.

14. Destructor or saviour?.

15. ConfidentialConfidential
A.I. has a white
guy problem.
New York Times, June 2016

16. ConfidentialConfidential

17. What happens if we train AI on the darker corners of the web?
Regular AI saw:
“A person is holding an umbrella in the air”
Norman, the Psychopathic AI, saw:
“man is shot dead in front of his screaming
wife”
Norman was built by a team from MIT

18. If A.I. is an amplification of
society, then how we all act
will define it’s future.

19. Imagine a
world where
all your
music was
created by a
42yr old
white male.

20. Can AI be
creative?

21. With some help from
human friends…

22. I don't like it, he said.
come here in five minutes.
I waited for what had happened.
it was almost thirty years ago.
it was over thirty years ago.
that was six years ago.
he had died two years ago.
ten, thirty years ago.
"it’s all right here.
"everything is all right here.
"it’s all right here.
it’s all right here.
we are all right here.

23. Confidential
The Great Hall was filled with incredible
moaning chandeliers and a large librarian
had decorated the sinks with books about
masonry. Mountains of mice exploded.
Several long pumpkins fell out of
McGonagall. Dumbledore’s hair scooted
next to Hermione as Dumbledore arrived at
School.
The pig of Hufflepuff pulsed like a large
bullfrog. Dumbledore smiled at it, and
placed his hand on its head:
“You are Hagrid now.”
http://botnik.org/content/harry-potter.html

25. Terrible poet.

26. An augmented future?.

27. Everything that can be
automated…
will be….
*Source: Forrester

28. Confidential

29. 79% of marketers
think AI will allow us
to move toward
more strategic work.*
*Source: Forrester

30. The rapid evolution of AI in media
will enable our people to focus
on innovation and intelligence
rather than repetition and reports.
Norm Johnston, global CEO and chief digital officer of Mindshare.

31. ConfidentialConfidential
Augmented
Inspiration.

32. Confidential

33. Confidential

34. Meet Ara.
She’s entirely
useless.

35. “My dream is to have people
working on useless projects.
These have the germ of new
concepts.”
Duncan Gough, V&A

36. “It was
procrastination”
“If you are a procrastinator, next time
you are wallowing in the dark
playground of guilt and self hatred
over your failure to start a task,
remember that the right kind of
procrastination can make you more
creative.”
- Prof. Adam Grant,
Wharton School, University of
Pennsylvania

37. So what are humans for?
Being more human than we
have ever been

38. Confidential
So what are
humans for?
• System level strategic thinking
• Innovation in a connected world
• Creativity and connective
thinking
• Espousing uniquely human values

39. Olduvai gorge, Tanzania

40. Confidential
Using technology to assist
Humanitarian Aid workers.

41. Mara Tanzania project.

42. Basic image…
with highlights.

43. Edit Classifier.
• EditBuildings_1406043538
• "custom_classes": 5, “
• "class": "HomeComplex",
• "class": "HomeSmall",
• "class": "TinComplex“,
• "class": "TinLarge",
• "class": "TinSmall",
Uses reinforcement learning to train the Watson image recognition and classification algorithm

44. Confidential
Creatively
connecting.
• Dramatically decreases response times –
connecting those that need help with
humanitarian aid
• British Red Cross, Missing Maps and Crowd2Map
on Tanzania have approached Edit. to roll out the
prototype.
https://dma.org.uk/article/aiding-humanitarian-workers-with-technology

45. Creativity that stirs the soul?

46. Fan Hui, Alpha Go player

47. Fan Hui, Alpha Go player
"It's not a human move.
I've never seen a human
play this move…
so beautiful."

48. One consumer. One conversation. One agency.
@edit_agency
@herd6