Se ha denunciado esta presentación.
Se está descargando tu SlideShare. ×

The Future of PR - @lauracrimmons at Figaro Digital

Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Cargando en…3
×

Eche un vistazo a continuación

1 de 51 Anuncio

The Future of PR - @lauracrimmons at Figaro Digital

Descargar para leer sin conexión

Branded3 Communications Director Laura takes a look at how PR has changed in recent years, in particular due to the rise in social media usage, and makes some predictions for how it might continue to change in the future.

Branded3 Communications Director Laura takes a look at how PR has changed in recent years, in particular due to the rise in social media usage, and makes some predictions for how it might continue to change in the future.

Anuncio
Anuncio

Más Contenido Relacionado

Presentaciones para usted (20)

Similares a The Future of PR - @lauracrimmons at Figaro Digital (20)

Anuncio

Más de Branded3 (20)

Más reciente (20)

Anuncio

The Future of PR - @lauracrimmons at Figaro Digital

  1. The Future of PR Laura Crimmons Communications Director
  2. PR MediaPublic Press Releases Events/Launches Boozy Lunches etc Newspaper / Magazine articles The old model (pre social media)
  3. PR MediaPublic The new model Social Media Blog posts etc Newspaper / Magazine articles
  4. So where are we going next?
  5. It’s a 24 hour news cycle ‘Always on’ is on everyone’s minds
  6. Everything has a hashtag now… And the hashtag becomes the campaign name
  7. #susanalbumparty
  8. In a crowded online world, sparks of creativity are more important than ever
  9. If people wouldn’t talk about your campaign here…
  10. They won’t talk about it here…
  11. Or here…
  12. And money (Ads) won’t change that – paid promotion can help something get seen and talked about but it can’t make it worth talking about
  13. So do the pub test.
  14. 76% of journalists feel more pressure now to think about their story’s potential to get shared on social platforms
  15. Five ingredients to make content more shareable: 1.Video/images 2.Brevity 3.Localisation 4.More use of human voice 5.Proximity to trending topics
  16. Five changes predicted by journalists in 2015: 1.More digital/mobile focus 2.Quicker turnaround 3.More (original) video 4.Smaller and more focussed staff 5.Rising social influence
  17. Campaigns need more people around the table – videographers, designers, ad men, data
  18. Ad campaigns are becoming PR campaigns
  19. “PR is becoming the glue in a lot of integrated campaigns. Does it matter that we don’t create the idea? One of the things we do is make someone else’s ideas even better. We can come up with the great idea, and we can make other people’s campaigns better. But clients are interested in integration.” - Michael Frohlich, Ogilvy UK Chief Executive
  20. We might need to learn new skills
  21. Working together is key
  22. Campaigns need more layers
  23. We’re in a time where curiosity wins
  24. We need to keep an eye on new technologies – but use them only when relevant
  25. But we shouldn’t just wish for the best – we need to know something’s going to work
  26. Tools will only get you so far
  27. People want to interact with people – brand personality has never been more important
  28. Create a ‘personality’ and stick to it
  29. Storytelling is key NOT content for content’s sake
  30. Paid media is finding its place in PR
  31. RIP AVE
  32. RIP AVE (Thank God)
  33. So what replaces it?
  34. Barcelona Principles (2.0) 1. Goal Setting and Measurement are Fundamental to Communication and Public Relations 2. Measuring Communication Outcomes is Recommended Versus Only Measuring Outputs 3. The Effect on Organizational Performance Can and Should Be Measured Where Possible 4. Measurement and Evaluation Require Both Qualitative and Quantitative Methods 5. AVEs are not the Value of Communications 6. Social Media Can and Should be Measured Consistently with Other Media Channels 7. Measurement and Evaluation Should be Transparent, Consistent and Valid
  35. Working with ‘data scientists’ helps us work smarter and prove our worth
  36. Focus on Outcomes NOT Outputs Outputs: Press Releases Coverage Links Tweets/FB posts Outcomes: Increase in sales Increase in brand awareness
  37. Focus on Outcomes NOT Outputs Outputs: Press Releases Coverage Links Tweets/FB posts Outcomes: Increase in sales Increase in brand awareness Outcomes have real business impact (on the bottom line), outputs do not.
  38. Barcelona Principles (2.0) 1. Goal Setting and Measurement are Fundamental to Communication and Public Relations 2. Measuring Communication Outcomes is Recommended Versus Only Measuring Outputs 3. The Effect on Organizational Performance Can and Should Be Measured Where Possible 4. Measurement and Evaluation Require Both Qualitative and Quantitative Methods 5. AVEs are not the Value of Communications 6. Social Media Can and Should be Measured Consistently with Other Media Channels 7. Measurement and Evaluation Should be Transparent, Consistent and Valid
  39. The future? (True) Integration – Search, Adv, Data Better data & measurement No more mail merge press releases Recognition of influence over reach
  40. Laura Crimmons Communications Director, Branded3 @lauracrimmons laura.crimmons@branded3.com

×