KakaoTalk: How can brands engage and 'talk' to new users? - How are the most successful brands utilising KakaoTalk? - What is different about targeting consumers on mobile devices compared to other social platforms? - Kakao’s visions for the next platform strategy on mobile Speakers: Euntaek Hong, Executive Vice President, Kakao Corp.

1. Kakao’s
Mobile Platform
Strategy
Euntaek Hong

2. Mobile Messenger Changing
the Way We Communicate

3. Conversation History Archive

4. Asynchronous Communication

5. Mobile messenger replaces phone calls
<
1 billion calls/day 6.5 billion messages/day

6. Mass Communication
VS.
Personal Communication

7. Evolu(on
of
Mass
Communica(on

8. Evolu(on
of
Personal
Communica(on

9. In the mobile era,
people acquire more
information from
personal communication
channels rather than
mass communication
channels.

10. Growth of KakaoTalk

11. Add Friends
Automatically
Group Chat

13. KakaoGame
First Mobile Social Game Platform
500 million accumulated subscriptions (2014. 5)
500+ games by 230+ developers
8 games with 10 million+ downloads

17. KakaoTalk
KakaoStory
KakaoGroup
KakaoPick
KakaoStyle
Marketing
Platform
Expansion
KakaoStory Ch.
KakaoTalk PC
Social
Platform
Expansion
Contents
Platform
Expansion
Commerce
Platform
Expansion
KakaoGame
KakaoMusic
KakaoPage
KakaoTopic
Platform Expansion

18. KakaoStory
Social Network Service Platform
10 million users in 9 days
60 million subscribers
Number of comments: 27 billion

19. KakaoMusic
Social Music Sharing on Mobile
13 million downloads
No.2 music app in Korea

20. KakaoPage
Open digital marketplace
Individual content providers can
easily create and sell
digital contents

21. KakaoStyle
Info on latest fashion trends and products
A new mobile shopping channel
that connects Korea’s Soho fashion
malls with KakaoTalk users

22. KakaoTopic (beta)
Customized contents recommendation service
Partnering with 110 news agencies
and other various content providers

23. Pla5orm
Internaliza(on
Gift Shop
Gift Shop
Plus Friend

24. Gift Shop
Select 1 Choose “Gift Shop” Option 2 and pay for a gift 3 Send to friend

25. 215 million users
Plus Friend

26. KakaoPay
A simplified mobile payment system
Once registered as users, customers only
need to type in their passwords to make
payments

27. Kakao’s Vision for
Next Platform Strategy on Mobile
Provide Personalized
O2O Service to users
User

28.
Analyze
user
behavior
User Segmentations

29. Thank you