Brandhome’s executive strategic director Erik Saelens teaches (while having fun) “Social Storytelling for Triple-A brands” at Cannes Lions 2015.
Triple-A brands are Authentic, Accountable and Activating in everything they do. These Triple-A brands will own the future of branding. Social Storytelling will be their leverage.
Erik quotes afterwards: “Teaching to great minds equals learning oneself.”
How can storytelling help you to turn your brand Triple-A? Goto http://www.brandhome.com/books and download your free ebooks on the subject: 'The Story Wars', a theoretical and inspirational book on storytelling and 'Triple-A brands', the framework for strategic thinking.