ERIK SAELENS
FOUNDER & EXECUTIVE STRATEGIC DIRECTOR BRANDHOME

41 YEARS

LIVES IN ANTWERP, BELGIUM

MARRIED, 2 DAUGHTERS
DOWNLOAD YOUR FREE E-BOOKS
WWW.BRANDHOME.COM/BOOKS
10 INSIGHTS
1. SUDDENLY WE CAN DO WITHOUT BRANDS
1. SUDDENLY WE CAN DO WITHOUT BRANDS
1. Consumers don’t worship brands anymore: they examine them and judge for themselves...
2. BIG IS THE NEW BAD
2. BIG IS THE NEW BAD
1. Loss of speed: customers nowadays demand to be served instantly.
2. Rigid structures: customers c...
3. DATA ALWAYS WINS
3. DATA ALWAYS WINS
1. Our planet has become a bunch of data: every day 2,5 quintillion bytes of data are created.
2. Big ...
4. EUROPE, THE DINOSAUR ZONE
4. EUROPE, THE DINOSAUR ZONE
1. Overregulation restrains rapid economic growth.
2. Killing innovation: research in Europe ...
5. IMAGE MEANS NOTHING
5. IMAGE MEANS NOTHING
1. During the 80s and the 90s, image was King. People bought anything if it had the right image.
2....
hidden board technology
6. EMERGING MARKETS
6. EMERGING MARKETS
1. The West needs years to develop and deploy new technology.
2. Consumers in emerging markets are oft...
7. NEW DEMANDS ON THE DEMAND ECONOMY
7. NEW DEMANDS ON THE DEMAND ECONOMY
1. We have arrived in the world of on-demand.
2. On-demand is a mindset.
3. Apps are ...
8. IF IT’S NOT MOBILE, IT’S NOT MARKETING
8. IF IT’S NOT MOBILE, IT’S NOT MARKETING
1. Mobile frenzy: consumers can actively dodge brand’s attempts to reach them.
2...
9. GO FOR BRANDSHIP OR BECOME A VERY LONELY BRAND
9. GO FOR BRANDSHIP… OR BECOME A VERY LONELY BRAND
1. Community gold: ‘belonging’ is a fundamental human need. 

Brands ne...
10. START OVER (OR ROLL OVER)
10. START OVER (OR ROLL OVER)
1. It’s a volatile world: recuperation goes very slow.
2. “Swift and smart” not “slowly but ...
3 TAKE
AWAYS
IT TO THE NEXT LEVEL
1SPEED
RUN FASTER
2SHARPNESS
THINK SHARPER,
MAKE SHORTCUTS
3SPARKNESS
CONNECT TO CREATE
NEW THINGS
YOU’LL FIND A COPY OF GAME OV3R IN YOUR GOODIE BAG
YOU PREFER AN E-BOOK? DOWNLOAD: WWW.GAME-OV3R.COM
WE’RE ALWAYS LOOKING ...
THANK YOU!
5. IMAGE MEANS NOTHING
5. IMAGE MEANS NOTHING
5. IMAGE MEANS NOTHING
5. IMAGE MEANS NOTHING
5. IMAGE MEANS NOTHING
5. IMAGE MEANS NOTHING
5. IMAGE MEANS NOTHING
5. IMAGE MEANS NOTHING
5. IMAGE MEANS NOTHING
5. IMAGE MEANS NOTHING
5. IMAGE MEANS NOTHING
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5. IMAGE MEANS NOTHING

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