Social media are booming. Which are the purposes and tangible assets of social media audits?

1. B R A N D I N G
N E T W O R K S
BRANDING NETWORKS
SOCIAL MEDIA AUDITS

2. B R A N D I N G
N E T W O R K S
SOCIAL MEDIA AUDIT
Yes, its true: Social Media are Booming
!
Digital marketing operations, have become too complex ecosystems

3. B R A N D I N G
N E T W O R K S
SOCIAL MEDIA AUDIT
The purposes of a Social Media Audit are:
!
• Save Money: reduce waste and leakage due to poor tactics, resource gaps and mis-direction.
!
• Optimize ROI: through adjustments in staff composition and marketing mix
!
• Beat the Competition: detailed planning roadmaps provide clear strategies for market
differentiation and superiority

4. B R A N D I N G
N E T W O R K S
Who needs a Digital Marketing Audit?
Social media are booming. As such any senior executive who has a growing interest in a company’s
marketing performance is a candidate.
•
Boards of Directors
•
CEOs who are growingly dependent on social media for corporate performance
•
CFOs analyzing the performance of social media and ROI against the competition
•
Business Unit Executives conducting strategic planning
•
CMOs who are setting up budgets and requesting further investments in social media
•
Entrepreneurs who need to identify cost-effective and differentiated digital marketing options

5. B R A N D I N G
N E T W O R K S
Which are the tangible Benefits?
A digital marketing audit uncovers opportunities for ROI optimization, cost savings and realignment of marketing effort and channels involvement.
!
• Objective and independent analysis
!
• An analytic digital marketing framework for organizing resources and measuring performance
!
• Competitor and best-practice benchmarking to guide resource allocation
!
• A social media strategic map for corporate planning and execution

6. B R A N D I N G
N E T W O R K S
Make sure you know how to differentiate yourself Vs your competitors