1. PERSONAL BRAND EXPLORATION
Brandon J. Sneide
Project & Portfolio I:Week 1
April10th,2022

2. Hi everyone! My name isBrandon Sneide and I am a full-time student at Full
Sail University! I am afather of three amazing, beautiful kids! I am a
passionate sports fanaticand enjoy cheering for my teams! I was born and
raised in Wisconsin but left in 2008 as Iserved in the US Army for twelve
years! I have been all over the globe, had the honor of seeing many different
countries and states. My goals and visions are rather simple these days – I
want to chase my dreams and do what I love! I want to work in the sports
industry and show my kids you can achieve your dreams, no matter how big
or small. My vision is extremely focused on achieving my goal and working
everyday to reach it, whether studying for school or working on my craft on
the side. I want to change the sports content game, one day at a time!
IDENTITY

3. PROFESSION
Potential Job Titles:
• RadioProducer
• WTMJ MultimediaJournalist
• On-Air Radio/TVtalent
BRANDARCHETYPE–I focus my work and my goals on
making sureI help others before myself. Putting others before my
owngain helps me focus onwhat truly matters. It helps align my
goals and keepsmy strategy focused on the task at hand. My
brand voiceremains considerate, thoughtful, kind andgenerous.
Leading by example and setting myself apartfrom my peers.
SportsJournalismfor Sportscasting

4. [SPORTS MEDIA INDUSTRY]
TARGET AUDIENCE
JUSTINMCINTOSH
Outreach Plan:
• One task I will complete is to researchabout the field, and this person to
familiarize myself accordingly.
• I will utilizeemail for mycommunication with this individual and a LinkedIn
connection.
• I will use a professional based voice and follow up after one full week.
Operations Managerat ESPN
GENE WHITE
Outreach Plan:
• I will researchthis company, positions available and where I could see myself
fitting in.
• I will connecton LinkedInand utilize social media to gain traction and send any
information.
• I will remainina professional voice, I will give himall mycontact info (email,
phone number)for contact. I will follow up after one-week.
Director,TalentAcquisitionat FOX Sports
MITCH ROSEN
Outreach Plan:
• I will reachout to individual at this companyto get a feel for the profession and
anycurrentor futureopenings.
• I will initially reachout with anemail, let himknow who Iam and what my
professional intentions are.
• I will follow up with an email after a few days and possibly a phone call to
connect.
ProgramDirectorat Audacy

5. GOALS
ShortTerm: (2023-2024)
• Sports radiocontentproducer
‣ Specifically,I willincrease myknowledgeofsocialmediaand how to
properly utilizeitfor myadvantage.I willincreasemy followingover
social mediaby 5% by August31st, 2022.
MidTerm:2026-2027
• Sports Radio/TVshow Host/Co-Host.
‣ Specifically,I willresearch andgrow my professionalbrand over
LinkedInby 20% by January 1st,2024.
LongTerm:2030-2035
• Sports Radio/TVDirector
‣ I willexpandmy brandby degreeand knowledgeoftheprofession
by goingback toschool toincrease myoverallknowledgeofthe
industry andany changes sincemy graduationby 15%.

6. SKILLS ANALYSIS
Notable Skills& Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
PublicSpeaking
SOFT
HARD
Novice / Adept / Expert
InterpersonalSkills Novice / Adept / Expert
VerbalCommunication Novice / Adept / Expert
ConflictManagement Novice / Adept / Expert
Data baseuserinterface& software
SOFT
HARD
Novice / Adept / Expert
MediaMarketing Novice / Adept / Expert
OrganizationalSkills Novice / Adept / Expert
Analytical& editingsoftware Novice / Adept / Expert

7. I helpeveryoneI can by doingand ensuringanything they need
byputting others beforemyself, always.
PROMISE

8. CREDENTIALS
Work Experience:
• Sergeant,USArmy(2008-2016)
• Johnson Controls system installer(2019-2021)
• Social Media director/Podcast Host,Game OnWisconsin
network (2021-2022
Education:
• US ArmyBasic Leadership Course (2013)
• Sportscaster, B.S., FullSail University(Exp. 2024)
Awards:
• BronzeStarMedal,US Army(2014)
• US ArmyLeadership Award(2017)
• National Society of CollegiateScholars (2022)
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
MATT PAULEY
IndustryExperience:
• Radio Producer
• Radio Show talk host
• Play-by-playanalyst
Education:
• Kansas State University, BS, Journalism(2006)
LeadershipExperience:
• Lead host for Milwaukee Brewerspost-game
SkillsandProficiencies:
• Public Speaking- 2endorsements
• Teamwork-1endorsements
• Leadership- 2endorsements
BRANDON SNEIDE
OverallOnline Presence:
• Matt Pauley has 48 connections onLinkedIn.His bannerimage is a stick image
provided by LinkedIn.His profile is not verydetailed, some keyinformation is
missing. Heis not veryactive on LinkedInbut is activeon other social media
such as Twitter. His URLis not customized and thereare nopublications on his
profile.
• Grade: Average, 60out of 100
IndustryExperience:
• Radio Producer
Education:
• St. Francis high School – 2008
• Full Sail University, BS, Sportscaster (EXP. 2024)
LeadershipExperience:
• Sergeant. USArmy(2008-2016)
• Trainingproducer for new hires(2022)
SkillsandProficiencies:
• Strategic Planning-2endorsements
• Leadership- 1endorsements
• Critical Thinking-2 endorsements
OverallOnline Presence:
• I currentlyhave64connections onLinkedIn.My bannerimage is not
customized, it is a stock image. My profile picture is a militaryphoto, not the
most ideal professional image. Iam not as active on theprofile as I should be,
however, I am active onother social media outlets suchas twitter. My URL is
customized to includemywhole name.
• Grade: Average, 65out of 100

10. COMPETITION
RICHARD MOSS
Noteworthy Experience:
• InformationTechnologySpecialist, USArmy
BRANDON SNEIDE
IndustryExperience:
• Full Timestudent, Full Sail University
Education:
• TeaneckHigh School (2009)
• Borough of ManhattanCommunityCollege (2019)
• Full Sail University, BS, Sportscasting
SkillsandProficiencies:
• Social Networking-1 endorsement
• Management-1endorsement
• Troubleshooting- 1 endorsement
OverallOnline Presence:
• RichardMoss has 81connections onhis LinkedInprofile. Hehas a custom
bannerphoto. Overall, his profile has good details. His resumeis attached to his
profile. His profile picture is professional and his URLis not customized.
• Grade: Average, 70out of 100
IndustryExperience:
• Radio Producer
Education:
• St. Francis High School (2008)
• Full Sail University, BS, Sportscasting (EXP. 2024)
Noteworthy Experience:
• Social media manager, Game On Wisconsin Network
• Radio Producer,content manager, GKB (2022)
SkillsandProficiencies:
• Team Building- 2endorsements
• Operational Planning-1endorsement
• TeamLeadership- 2endorsements
OverallOnline Presence:
• I currentlyhold 68connections on LinkedIn.I have a stock image provided by
LinkedInfor mybannerand have a professional picture set as myprofile image. I
haveattached myresumeto myprofile, along with all myexperience and skills. I
am not as active onLinkedInas I am on other platforms, such as twitter.
• Grade: Average, 65out of 100

11. BRAND POSITION
For listeners and spectators whotune in to watch or listen to sports, I
providepassionate, and serious determination for my profession
because I have beena lifelong,diehardsports fan my whole life,just like
you! This is mypassion, my dream and somethingI have worked my
wholelife for and I willstrive to providethe best content.
“NICKNAME?”

12. NETWORKING & MARKETING
IndustryEvents& Organizations
• NationalAssociationof Broadcasters
‣ May2024|Washington,DC
• BroadcastersClinic
‣ October11th,2022|Madison,WI
• Webinar: How to standout amidmediacompetition
‣ June16th,2022|Online
DigitalMarketing
• PrimaryContent:My primarycontentwouldinclude live sportsshows,reactionsandpost-
game shows.I wanttoprovidedetailedandaccuratecontentthatotherfanscansurely
relate toin realtime.
• PrimaryTools:Socialmedia isa powerfultool. I will useTwitter,InstagramandFacebook
topushcontent,aswell asall podcastplatforms.(Google, Apple,Spotify)
• Website:I will use itto help networkmyselfandmyvisions withpotentialsuitorsand
employers.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek out a mentor who is someone who us well respected, accomplished,
and fits thesame careervision I have for myself. I want a mentorwho has been in
the radio/tv business for manyyears, has been through manytrials and
tribulations and can help elavate myweaknesses into strengths . I will establish
this relationship by Juneof 2022andbe ready by graduation for myupcoming
career!
FormalEducation
• St. Francis High School (2008)
• Full Sail University, BS, Sportscasting (EXP 2024)
TechnicalSkills
• Graphics/Imaging editing skills, May 2022
• Troubleshooting Hardware/software, July2022
• Editing and analytical software skills, October 2022
Soft Skills
• Public speaking, September 2022
• Organizational Skills, December 2022
• TimeManagement, February2023

14. BRANDON SNEIDE
You know the problem with sports radio and TV? It’s allkind of the same thing. Well,what I do bring real
passion and personality to the content. In fact, since I started doing podcasts and radio, listenership hasrose
8% in the past 6 months!

15. REFERENCES
Moss,Richard,Home.LinkedIn. RetrievedApril7,2022, from
(https://www.linkedin.com/in/richard-mossjr/
Mcintosh,Justin,Home,LinkedIn, RetrievedApril8, 2022, from
https://www.linkedin.com/in/justin-mcintosh-a8b30811
Pauley,Matt, Home,LinkedIn, RetrievedApril9, 2022 from
https://www.linkedin.com/in/mattpauleyonair/
ESPN SportsJournalism(2022). https://www.linkedin.com/jobs/espn-sports-journalism-
jobs?currentJobId=2940254982&position=2&pageNum=0
Mitch,Rosen, Home,LinkedIn,RetrievedApril6,2022 from
(https://www.linkedin.com/in/mitch-rosen-322b687/
OccupationKeyword(2022,April7)
Searchhttps://www.onetonline.org/find/result?s=sports
SportsRadioJobs.(2022, April10)
https://www.ziprecruiter.com/candidate/search?location=Milwaukee%2C+WI&search=sp
orts+radio
White, Gene.Home. LinkedInProfile.RetrievedApril8,2022, from
https://www.linkedin.com/in/gene-white-1a891a8/