1. PERSONAL BRAND EXPLORATION
Brandon Lindsey
Project & Portfolio I: Week 1
Sept 3rd, 2023

2. My name is Brandon Lindsey. I am a student at Full
Sail University studying for my bachelors in sports
media and marketing. I pride myself in quality
productions and advocating for adaptive sports. I
want to grow the resources and reach of adaptive
sports to have a global impact in the disabled
community. My passion is what drives me and with
the correct tools and team I believe anything is
possible with the right plan and procedure.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Social media manager
• Digital marketing
• Sports marketing manager
BRAND ARCHETYPE – Everyman,
I believe in hard work and being
humble. That it all starts with
building a strong community.
Social media content for sports

4. TARGET AUDIENCE
Jessica Cloy
Outreach Plan:
• Initial contact would be to reach out by email for
opportunities to expand adaptive sports competitions
• One task would be to research the need for more
adaptive sports competitions in certain demographics.
• Follow up via email with in 30 days.
PROFILE
PICTURE
Competition manager at
Move United
Matthew Torres
Outreach Plan:
• Email about expanding broadcasting opportunities for
NWBA
• I will use email to contact with the research of utilizing
broadcasting platforms to help grow the sport.
• Follow Up with email in 30 days.
PROFILE
PICTURE
Communications specialist at
National Wheelchair
Basketball Association
Mike Brown
Outreach Plan:
• Research the need for adaptive sports in our
community
• Email about the need of adaptive sports in our
community for the disabled.
• Follow up every 2 weeks with email.
PROFILE
PICTURE President/CEO at
YMCA Fort Worth

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Start a career in a nonprofit to expand adaptive
sports
‣Use my degree to obtain a position at move
united, team USA, or any other adaptive sports
program.
Mid Term: 2027
• Have started a program to expand the reach of
adaptive sports world wide via broadcasating
‣Have a channel that broadcast all adaptive
sports and gives access to all athletes young
to old to do an adaptive activity.
Long Term: 2030
• Have adaptive sports included in all YMCA’s
nationwide not just locally
‣The YMCA is a nationally recognized brand
and initiates programs regional and to be
nationwide would be a huge success

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft office
SOFT
HARD
Novice / Adept / Expert
Communications Novice / Adept / Expert
Data analysis Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Social media experience
SOFT
HARD
Novice / Adept / Expert
Video editing Novice / Adept / Expert
Quality control Novice / Adept / Expert
Task Delegation Novice / Adept / Expert

7. To be attentive to all the small details to help
accomplish big dreams.
PROMISE

8. CREDENTIALS
Work Experience:
Manager of top performing Kubota dealership
Content creator for adaptive athletes
Education:
• Sports Media and Marketing, B.S., Full Sail University (2025)
Leadership roles:
General manager Kapow Powder coating
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Wyatt Gilmore
Industry Experience:
• na
Education:
• Studying bs sports media and marketing
Leadership Experience:
• na
• na
Brandon Lindsey
Overall Online Presence:
No relevency
HEADSHOT HEADSHOT
Industry Experience:
• Local digital content creation for
adaptive sports
Education:
• Studying bs in sports media and marketing
Leadership Experience:
• General manage of Powder coating bussiness
Overall Online Presence:
• No relevency

10. COMPETITION
Mary Hyink
Noteworthy Experience:
• Board of directors boys and girls club
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Director of marketing and
communications bally sports, fox
sports, 20th century fox
Education:
• BA business administration Lindenwood University
Skills and Proficiencies:
• Digital media- 37 endorsements
• Strategic partnerships- 15 endorsements
• Integrated marketing- 34 endorsements
Industry Experience:
• Local digital content creation for
adaptive sports.
Education:
• Studying for bs in sports media and marketing at full
sail university
Leadership Experience:
• General manager of kapow powder coating
Skills and Proficiencies:
• na

11. BRAND POSITION
When given the opportunity to impact the world
action must be taken. I have the passion and
desire to be the change and with the correct team
we can change the world together. It starts with
our community and grows into a global
community. I have the skills to help others reach
their full potential and together we can accomplish
“PURPOSE”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Hartford nationals a paralympic style competition put on
by move united
‣ July 8th-14th | Hoover Alabama
• Move united education conference
‣ May 15th – 17th| Louisville, KY
• Digital Summit
‣ December 12th-13th | Dallas TX
Digital Marketing
• Primary Content Digital short videos of adaptive sports and
activities to promote the sport and inclusion of all.
• Primary Tools: The main platform is reels on Facebook and
Instagram. Some YouTube long form videos will be created.
• Website: By marketing myself as an advocate for adaptive
sports and adaptive athletes.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking a mentor who has helped grow a nonprofit and
helps meet the needs of others around them selflessly.
Understands the work life balance but can still
accomplish goals. July 2024
Formal Education
• BS in sports media and marketing
Technical Skills
• Receive a digital content creation certificate by
December 2023
• Become certified with some web design by December
2023
• Graphic design certificate by December 2023
Soft Skills
• Learn to listen and meet others needs better
• Increase my empathy
• Increase emotional control

14. Brandon Lindsey
You know not everyone has the same opportunity? Well, what I do is find a
solution to provide the necessary tools to those opportunities. In fact, we are
starting a program in the county YMCA to include adaptive sports.
Picture of You
Goes Here

15. REFERENCES
2023 Move United Education Conference Agenda. Move
United. (2023, June 22).
https://moveunitedsport.org/education/2023-move-united-
education-conference-agenda/
Full sail online login. Full Sail Online Login. (n.d.).
https://online.fullsail.edu/class_sections/195993/people/23258
7
Home. Digital Summit. (2023, June 12).
https://digitalsummit.com/conferences/dallas-2023