There has been a growing trend of marketing and brand teams to use a digital asset management platform more often. This presentation gives five suggestions on how to encourage all your employees to engage with your digital asset management system.

1. Five ways to encourage your employees to
use your Digital Asset Management software

2. “By 2017 the Chief Marketing
Officer with spend more on IT
than Chief Information Officer”
According to Laura McLellan, Research VP at Gartner

3. There is a growing trend for
marketing and brand teams to
use a Digital Asset Management
(DAM) solution frequently.

4. We believe your
Digital Asset Management system
should be used by every team
in your business
because
everyone is responsible
for representing your brand
accurately.

5. Here are five ways to help you
engage your employees in your
Digital Asset Management
system…

6. 1. Integrate your DAM with the corporate intranet

7. Make it easy for your users
to access your DAM system by
using Single Sign-On
and
integrating with your intranet.

8. 2. Keep the brand in view

9. Build a brand portal that
communicates your brand visually
and turn your
employees into brand evangelists.

10. 3. Establish a brand community forum or blog

11. Build an online space
in your DAM system
where employees can
suggest ideas
and discuss the brand to
promote brand innovation.

12. 4. Provide a central brand platform

13. Make sure all departments have
access to your DAM platform
so everyone
can get hold of
the right brand assets
and won’t dilute
your brand consistency.

14. 5. Put brand training online

15. Train your new employees
about how your brand should be
represented by
creating an online training centre
as part of your DAM system
where they can
learn in their own time.

16. Businesses who put
brand management
at the
centre of their business
add to their overall value
and have
more engaged employees.